Solopreneurs must master more than one skill.

Being a solopreneur it's not enough to just stay in your in your lane and be good at one thing anymore. Brydon McMillen is digital marketing specialist, he graduated from the University of Waterloo with a Bachelor of Applied Science - BASc, Chemical Engineering – but chose a different route to apply his technical acumen. After beginning his career in engineering Brydon pivoted his career and moved to marketing. For the past 7 years paid search has been his focus. He has managed 8-figures in annual ad spend across 150+ brands. Brydon has worked with brands who live in the rare air of the - Forbes AI 50 = Forbes Fintech 50 and - Forbes Global 2000Brydon specializes in solving problems when the problem isn't usually the budget, it's the strategy and the data interpretation behind it. His engineering background helps him see patterns in campaign data that most marketers miss. So, Brydon is here because he stepped out of corporate life and is currently building Plateau PPC, a specialist paid search agency for Insurtech, Fintech and AI brands.

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