Doing business responsibly: when it‘s time to shut up your ego!

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[00:00] SPEAKER_01: Welcome to Countless Podcast.
[00:05] SPEAKER_00: So hi everyone, thank you for being on the show again. Sarah, thanks for being with us today.
[00:12] SPEAKER_00: Really excited to hear about your well-being company called Self.
[00:16] SPEAKER_00: So tell us more about your business and how you got to be here today.
[00:20] SPEAKER_01: Yes, hello everyone. So, first of all, Self means Self in Danish.
[00:29] SPEAKER_01: It's really a company oriented towards all the rituals in and out.
[00:36] SPEAKER_01: Either it's a ritual that you do for your mental health or for your body.
[00:45] SPEAKER_01: So it's really a rumbed up, can we say that?
[00:48] SPEAKER_01: And towards the goal of having a balance in life.
[00:57] SPEAKER_01: And I think our products can give that to the people who do the routines correctly.
[01:07] SPEAKER_01: That it's not just buying a product, it's using it in the best way.
[01:13] SPEAKER_00: And why did you start your company? You were a stylist, a photographer, back in the day.
[01:18] SPEAKER_00: So how did you get to start your business?
[01:20] SPEAKER_01: I always dreamed of having an e-commerce business. Even like back in the days, I was like, it would be amazing.
[01:30] SPEAKER_01: I was super occupied as a stylist. I was working seven days a week.
[01:36] SPEAKER_01: It has been a crazy ride. I was traveling the world at each month.
[01:43] SPEAKER_01: I'm a mother. So I had a child with this. So I was really occupied.
[01:51] SPEAKER_01: But each time I was traveling, I had like days off or whatever.
[01:57] SPEAKER_01: And what I would do is I would go and check out the products.
[02:01] SPEAKER_01: I always been obsessed with bad oils products, obsessed, even young.
[02:09] SPEAKER_01: So it's the first thing I was seeing all over the world.
[02:14] SPEAKER_01: And it was just like the obvious thing to create.
[02:20] SPEAKER_01: Because I do believe in the power of oils.
[02:25] SPEAKER_01: I think it's really something fantastic for your body.
[02:30] SPEAKER_01: And it is fantastic. It is really good when you eat it.
[02:33] SPEAKER_01: But it is too when you put it on your skin.
[02:37] SPEAKER_01: And I love packaging, always being marketing.
[02:42] SPEAKER_01: So I don't know. Self-king as the thing to create.
[02:46] SPEAKER_01: And I think about every day since I'm born.
[02:51] SPEAKER_01: I do take that that are around one hour to hour a day.
[02:57] SPEAKER_01: It's really something normal for me.
[03:01] SPEAKER_01: My daughter is now 14 and she takes one at two baths a day.
[03:07] SPEAKER_01: So I really do think that baiting is something that is really good for your mind.
[03:18] SPEAKER_01: And it's something that covers you.
[03:24] SPEAKER_01: I think it's sacred.
[03:26] SPEAKER_01: You know water.
[03:27] SPEAKER_01: And if you put products or something beautiful as flowers, oil.
[03:34] SPEAKER_01: I just it creates an ambiance that is really good for your five cents.
[03:41] SPEAKER_01: So this is why I created.
[03:44] SPEAKER_01: Actually it's to to give that to people.
[03:48] SPEAKER_01: And we do have a lot of bad products.
[03:51] SPEAKER_01: And but I think we innovate in a way that we created.
[03:57] SPEAKER_01: Tussi messy immersive kids that it's like a little bat bali bat kind of style.
[04:04] SPEAKER_01: So you buy it's like a little.
[04:06] SPEAKER_01: Kid and there's flowers.
[04:08] SPEAKER_01: There's spices.
[04:10] SPEAKER_01: There's a lot of things in your little.
[04:12] SPEAKER_01: And I think it does create an amazing that's.
[04:18] SPEAKER_00: It was really the mix of your of your passion of your own self care.
[04:24] SPEAKER_00: And realize that like, hey, I can actually create something that will be different in what's on the market.
[04:29] SPEAKER_00: And it's all handmade in Montreal.
[04:31] SPEAKER_00: So tell us about this.
[04:32] SPEAKER_00: What is it that you that had you start your business in Montreal?
[04:37] SPEAKER_00: Of course, the network is there, but like what makes it different?
[04:41] SPEAKER_01: I think Montreal is the door of the one of the door of the planet.
[04:46] SPEAKER_01: And because I've traveled the world for me, Montreal was always next door.
[04:50] SPEAKER_01: I don't know when you travel the world, you realize that we're not that far.
[04:56] SPEAKER_01: I don't know, maybe it's just me.
[04:58] SPEAKER_01: So.
[05:01] SPEAKER_01: Montreal, I was born here.
[05:03] SPEAKER_01: There's my whole life is here.
[05:06] SPEAKER_01: And I do love my city.
[05:09] SPEAKER_01: I think it's one of the best city world.
[05:12] SPEAKER_01: So it was obvious that I was doing this here.
[05:15] SPEAKER_01: And in Montreal, we have almost all the resources to create products.
[05:21] SPEAKER_01: So it was like easy breezy in my head.
[05:24] SPEAKER_01: I didn't even think about it.
[05:27] SPEAKER_01: You know what I mean?
[05:28] SPEAKER_01: It wasn't like a strategic thing to say I'm going to do it in Montreal.
[05:31] SPEAKER_01: I'm going to hire only Montreal people.
[05:34] SPEAKER_01: It was just like the only thing I knew.
[05:38] SPEAKER_01: Right?
[05:38] SPEAKER_01: So this is the reason I can, is it possible to show you a bit or not?
[05:43] SPEAKER_00: Yeah, definitely.
[05:44] SPEAKER_00: It seems like you're working on it.
[05:45] SPEAKER_00: So show us what it looks like.
[05:47] SPEAKER_01: Well, I'm, I'm like, yeah.
[05:49] SPEAKER_01: And maybe it's going to be like a little bit bizarre with the video.
[05:53] SPEAKER_01: But if it's something that it could be cool.
[05:55] SPEAKER_01: So I don't know if you see, but it's here that we create.
[06:00] SPEAKER_01: Now it's just telling you it's Friday.
[06:04] SPEAKER_01: So Friday, it's kind of our day that we're all more relaxed.
[06:11] SPEAKER_01: We focus on what we did during the week.
[06:14] SPEAKER_01: What's coming for the next week.
[06:17] SPEAKER_01: It's a ritual that we do every Friday.
[06:21] SPEAKER_01: And see what we can do better.
[06:25] SPEAKER_01: So it's a time to pause.
[06:27] SPEAKER_01: So there's no employee because it's more a relaxed day.
[06:32] SPEAKER_01: So to tell you, these are all, oh, Karen.
[06:36] SPEAKER_01: Karen is, or she was not prepared to me to show you.
[06:43] SPEAKER_01: But Karen, Karen works for, for self.
[06:48] SPEAKER_01: And we're so happy to have her.
[06:49] SPEAKER_01: And so here is all our products.
[06:53] SPEAKER_01: And this is what I'm telling you about like the baths, you know,
[06:57] SPEAKER_01: the little citrus and the flowers we put in the bath, which are salt.
[07:03] SPEAKER_01: And it comes always with a little oil.
[07:05] SPEAKER_01: So this is a really good example of the immersive kit.
[07:11] SPEAKER_01: This one is for pregnant women, which is awesome too,
[07:15] SPEAKER_01: because there's not a lot of the natural product with essential oils
[07:21] SPEAKER_01: that are good for pregnant women.
[07:25] SPEAKER_01: But us, we did conceive one with the oil.
[07:29] SPEAKER_01: So it's really cool.
[07:32] SPEAKER_01: And you tell me when I'm too much, okay, lady?
[07:35] SPEAKER_01: I know myself.
[07:37] SPEAKER_01: I can be passionate.
[07:39] SPEAKER_01: And so this is quite, it's all roses.
[07:43] SPEAKER_01: So it's really, yeah, it's really, and you have all the explanation at the back.
[07:49] SPEAKER_01: So here is where we think all of stuff, our stuff to put in the,
[07:56] SPEAKER_01: you know, the boxes and everything.
[07:58] SPEAKER_01: And this is where we create them.
[08:01] SPEAKER_00: Great. And you were telling me that a big part of the business is that you have,
[08:06] SPEAKER_00: your employees being all together.
[08:07] SPEAKER_00: So you have in place, it's a lot of collaboration.
[08:11] SPEAKER_00: You have, you have, you have lunch together, you know, and now, you know,
[08:14] SPEAKER_00: with your philosophy of Fridays is the, relax day and thinking about our days.
[08:18] SPEAKER_00: So tell us more about the, the vibe that you're trying to give to the business
[08:22] SPEAKER_00: and to the people work.
[08:24] Speaker UNKNOWN: 
[08:24] SPEAKER_01: It is not perfect.
[08:26] SPEAKER_01: I'm not perfect.
[08:27] SPEAKER_01: So what I want and what I create as a group is evolving.
[08:35] SPEAKER_01: Because when you deal with human beings is the,
[08:38] SPEAKER_01: it's the most difficult thing in the world, dealing with humans.
[08:44] SPEAKER_01: It's a goal.
[08:45] SPEAKER_01: It's a, it's the hardest thing, but it's the most rewarding thing to,
[08:53] SPEAKER_01: to evolve, but as an entrepreneur, I think my quality would be that my employee can come to me.
[09:04] SPEAKER_01: And you say, talk about it and they're just there.
[09:06] SPEAKER_01: They can come to me and tell me if something doesn't work and we're going to create something works together.
[09:18] SPEAKER_01: I'm not, I'm not in a type of mind that you need a thing like me.
[09:24] SPEAKER_01: You need to do exactly what I say the way I say it.
[09:27] SPEAKER_01: We have things to do in the week.
[09:29] SPEAKER_01: Then we need to create our own space to do it.
[09:34] SPEAKER_01: And you know what I mean?
[09:36] SPEAKER_01: But we have a business to, to, to make up and you know,
[09:42] SPEAKER_01: so this is a thing I'm telling all the entrepreneur because I've learned this and it's something that really changed our day to day.
[09:52] SPEAKER_01: You need a standard standard.
[09:54] SPEAKER_01: How do you say that?
[09:55] SPEAKER_01: That's not out.
[09:56] SPEAKER_01: Yes.
[09:57] SPEAKER_01: Standardized.
[09:59] SPEAKER_01: Standardized everything.
[10:00] SPEAKER_01: Okay, so it's something we're working daily to daily and standardized is like you have,
[10:07] SPEAKER_01: you can have like thousands of, you know, back.
[10:13] SPEAKER_01: And everything is like standardized.
[10:16] SPEAKER_01: So it helps with, I'm telling you do that because I told you that we create a way of working all together.
[10:23] SPEAKER_01: But I realized too that we just standardize and still have our part of uniqueness with it.
[10:35] SPEAKER_00: Yeah, you're really, you're really focusing on making sure that your employees are, are well taken care of that there's a place for creativity.
[10:43] SPEAKER_00: But at the same time, like there's some sort of like structure so that everyone can be, can be comfortable and that the business runs smoothly as well.
[10:51] SPEAKER_01: Yeah, exactly because when I started the company, I didn't have this in mind.
[10:56] SPEAKER_01: I was more like, let's all be creative and but it's not realistic.
[11:02] SPEAKER_01: It is not really a stick.
[11:04] SPEAKER_01: You need to have a focused plan and then you get creative after this.
[11:10] SPEAKER_01: But it, it has been something that I've learned.
[11:13] SPEAKER_01: So I guess someone in your audience will learn it too.
[11:18] SPEAKER_01: And your employee is can be, it can feel super free, but they need structures.
[11:26] SPEAKER_01: So it's something I've learned, but yeah, the vibe here, I think is super nice.
[11:32] SPEAKER_01: And will never be perfect, but say we try our best, everything.
[11:38] SPEAKER_00: Yeah, so honesty is really one of your central values.
[11:40] SPEAKER_00: And one thing you were telling me offline is, is that you know, you're really on a mission to prove that you can have a million dollar company and really have the well-being of your employees at the center of your company.
[11:55] SPEAKER_00: So tell us more about your philosophy.
[11:57] SPEAKER_00: And if someone wants to apply that in their business, what did you learn that they can apply?
[12:02] SPEAKER_01: I've learned like, while I was a stylist, not even now, but I was like working so much.
[12:11] SPEAKER_01: I had employees, we were doing like amazing finance blah, blah, blah.
[12:18] SPEAKER_01: We were, my partner and I were tired.
[12:21] SPEAKER_01: We were starting to get sad.
[12:23] SPEAKER_01: And I realized that in life, you need to have a goal.
[12:29] SPEAKER_01: You know, you need to have like, we all have like goals.
[12:32] SPEAKER_01: I want to be in love. I went, whatever, children, a dog, whatever you want.
[12:37] SPEAKER_01: But we never stop to ask ourselves, how much money do I want a year?
[12:44] SPEAKER_01: And it's something, trust me, save my life.
[12:47] SPEAKER_01: I could write a book just about this sentence because, and it's something that came back this week.
[12:55] SPEAKER_01: I talked to the employee because when self-started, like a year ago, almost, we in a year,
[13:03] SPEAKER_01: made more than a lot of companies.
[13:06] SPEAKER_01: We had this amazing boom.
[13:09] SPEAKER_01: And I really got the stress that I had when I was a stylist.
[13:13] SPEAKER_01: And it's like finance are going amazing, but it comes with a stress.
[13:18] SPEAKER_01: It comes with a performance.
[13:21] SPEAKER_01: You know, you need to be a performance.
[13:25] SPEAKER_01: And I don't know how to explain it like maybe 100% in English, but what's more important for you?
[13:34] SPEAKER_01: Is it like me for me, for example?
[13:37] SPEAKER_01: I don't want like a mansion.
[13:39] SPEAKER_01: I really don't want, like for me to complicate it.
[13:43] SPEAKER_01: I don't want to clean like rooms and have like 100 cars that I don't want to clean.
[13:49] SPEAKER_01: It's really the basic phase.
[13:50] SPEAKER_01: I hate cleaning, so it would be too much for me.
[13:53] SPEAKER_01: I just want to write, it's just when you realize what you really want in life.
[13:59] SPEAKER_01: And you talk to your ego, you know, if everybody would talk to their ego and would say,
[14:35] SPEAKER_01: a different attitude day to day.
[14:38] SPEAKER_01: And it's really important sometimes to say, my business will make millions, but not over my body.
[14:47] SPEAKER_01: You have my body one life and my happiness and my balance, my health, my mental health.
[14:56] SPEAKER_01: Maybe cannot fit with a mid-Simmulian eye mentality telling you the whole truth.
[15:05] SPEAKER_01: I have a lot of friends that have like mid-Simmulian eye, mid-Simmulty like 30, 40,000 million,
[15:14] SPEAKER_01: and they're all on cocaine.
[15:18] SPEAKER_01: It's something that we don't talk about, but me, the joke I make a lot is I'm here.
[15:25] SPEAKER_01: I'm here, sober.
[15:27] SPEAKER_01: So what can I do, sober, in my week, to make this business happen?
[15:34] SPEAKER_01: And all my team is sober.
[15:37] SPEAKER_01: Because it's something we rarely talk, but if an entrepreneur is like, oh my god,
[15:45] SPEAKER_01: I'm working 20 hours, that day, seven days a week.
[15:49] SPEAKER_01: I think, yes, you're on cocaine.
[15:53] SPEAKER_01: And it's not, no, they're not. They're on cocaine.
[15:56] SPEAKER_01: There's nobody that has the body.
[16:00] SPEAKER_01: And or talk to me, show me your blood sample, I don't care.
[16:05] SPEAKER_01: But the fact is, there's no human being.
[16:08] SPEAKER_01: Or if you have a heart of a rock, you have no friends.
[16:12] SPEAKER_01: Or you don't see your family, you don't see your, you know what I mean?
[16:16] SPEAKER_01: Me at five o'clock, I leave.
[16:18] SPEAKER_01: I have a daughter. My priority is my family.
[16:22] SPEAKER_01: So I'm sober. I take care of my family.
[16:26] SPEAKER_01: I take care of my friends.
[16:28] SPEAKER_01: I take care of my mother, my father.
[16:31] SPEAKER_01: I have, this is balance.
[16:34] SPEAKER_01: This is having a business and growing it in a way that you can have your own life.
[16:41] SPEAKER_01: Because it's, this is health.
[16:46] SPEAKER_01: Health is having love around, you know, it's having, I have two dogs.
[16:52] SPEAKER_01: My happiness is to have fun with them.
[16:55] SPEAKER_01: You know what I mean? It's not only thinking about strategic,
[17:01] SPEAKER_01: marketing, money, now, and self.
[17:05] SPEAKER_01: The only deal I have with self, and I tell that to everybody,
[17:10] SPEAKER_01: the day I don't, I do not have the other part of my life, I close the door.
[17:17] SPEAKER_01: The only deal I have with self is it's fun.
[17:21] SPEAKER_01: It's a healthy business. My employee are healthy.
[17:25] SPEAKER_01: I am healthy. And we all have a life outside.
[17:29] SPEAKER_01: Because the life that you have outside your business, you bring it in every step
[17:36] SPEAKER_01: you do to create your job.
[17:39] SPEAKER_01: And life is short. You do have to have this, you know what I mean?
[17:44] SPEAKER_01: You need to be happy to create happy products.
[17:49] SPEAKER_01: It's, it's really important.
[17:51] SPEAKER_01: And yes, I want to prove.
[17:53] SPEAKER_01: Because we're going to reach, reach the million next year.
[17:56] SPEAKER_01: So it's kind of a, in one year and a half, we'll reach a million.
[18:02] SPEAKER_01: It's a lot of little jar at $8.28.
[18:06] SPEAKER_01: You know what I mean? Let's make a million dollars.
[18:09] SPEAKER_01: But we did it with all of this in mind.
[18:14] SPEAKER_01: And we want to go further. We want more.
[18:18] SPEAKER_01: But only if it, if it doesn't suck the positive.
[18:26] SPEAKER_00: Yes, it's not really having your life objective.
[18:30] SPEAKER_00: Like asking your, so what I'm taking away is that people really need to ask themselves,
[18:34] SPEAKER_00: what, what is it that you want for your life in 10 years from now,
[18:38] SPEAKER_00: what you want your life to look like? What is it that you want to have?
[18:41] SPEAKER_00: What's important to you?
[18:42] SPEAKER_00: And how will that, how will you make sure that by building your business,
[18:46] SPEAKER_00: you're not compromising what is it that you want and that you're keeping that as you grow?
[18:52] SPEAKER_01: But it does, it does change everything.
[18:55] SPEAKER_01: And we are in the society of performance.
[18:58] SPEAKER_01: And I, I, I, each time I see a, like a, how do you call that?
[19:04] SPEAKER_01: Like a coach or somebody who made it, they're like, I made it.
[19:09] SPEAKER_01: I made 20 million this year is like, I don't care.
[19:13] SPEAKER_01: How did you make your million?
[19:15] SPEAKER_01: And as a stylist, I was losing clients because sometimes they were like imploding
[19:20] SPEAKER_01: and they were like, we were like shooting in their Westmount house.
[19:24] SPEAKER_01: Westmount is like a, the neighbor of the rich in Montreal.
[19:28] SPEAKER_01: And they were like, I'm so, so proud.
[19:31] SPEAKER_01: It's incredible. I was like, where do you make her clothes?
[19:34] SPEAKER_01: It's children that makes your clothes.
[19:37] SPEAKER_01: So over the life of children, you're in a rich neighborhood in Montreal.
[19:44] SPEAKER_01: For me, it's not success.
[19:46] SPEAKER_01: You didn't success. Yeah, I'm sorry.
[19:49] SPEAKER_01: Success for me is you, you didn't hurt nobody in your life.
[19:56] SPEAKER_01: Nobody suffered for you to make a sense.
[20:00] SPEAKER_01: I mean, there is no success if, if there's hate, there's murder.
[20:07] SPEAKER_01: If you know what I mean? Like H&M murder people.
[20:10] SPEAKER_01: H&M for me is not a successful company.
[20:14] SPEAKER_01: It's a company after the percent on capitalism.
[20:19] SPEAKER_01: And it's okay if this is what they want.
[20:22] SPEAKER_01: You know what I mean? I'm not okay with it.
[20:24] SPEAKER_01: But what I'm saying is in life, we're like submerged with like talks and you need to be slim.
[20:35] SPEAKER_01: You need to be, you know what I mean?
[20:36] SPEAKER_01: That you wake up at four in the morning, you do marathons.
[20:40] SPEAKER_01: And after that, you know, it's like, so I follow, but I don't follow.
[20:46] SPEAKER_01: I see sometimes and they're like, I wake up at four in the morning.
[20:49] SPEAKER_01: It's most man's. I wake up at four in the morning.
[20:52] SPEAKER_01: I train until six at six.
[20:54] SPEAKER_01: I clean my stuff and I go to work at my work at six thirty.
[20:58] SPEAKER_01: I come back at home at nine o'clock and I'm like, your wife, your children.
[21:03] SPEAKER_01: Are you paying a mention and you're never there?
[21:07] SPEAKER_01: Like what's the point?
[21:10] SPEAKER_01: What's the point?
[21:11] SPEAKER_01: I rather have a small apartment and it's cozy and I live in that.
[21:20] SPEAKER_01: It's the absurdity. You know what I mean?
[21:23] SPEAKER_01: And you need a focus and we lose track of that.
[21:27] SPEAKER_01: And it's so easy because success, it's your ego.
[21:34] SPEAKER_01: Your ego is like, your ego will always be hungry for more.
[21:38] SPEAKER_01: But you need to have the strength to just like be like, ego shut up.
[21:43] SPEAKER_01: What's really important for you?
[21:46] SPEAKER_01: Me and my family is to have time and I'm super proud of telling that I do.
[21:52] SPEAKER_01: Yes, how to be naps.
[21:53] SPEAKER_01: I think naps is the, like for me having success is that I could have a nap.
[22:03] SPEAKER_01: And a Monday, whenever an employee slept for two hours.
[22:08] SPEAKER_01: And we have like a little bed with them.
[22:11] SPEAKER_01: And we were so proud of her.
[22:14] SPEAKER_01: You know, instead of like, no, I don't care.
[22:17] SPEAKER_01: You're sleepy.
[22:18] SPEAKER_01: Like, I don't care. Do products.
[22:19] SPEAKER_01: It was like, no, girl, go chill. Come back.
[22:23] SPEAKER_01: It's, it's never the quantity.
[22:27] SPEAKER_01: It's the quality.
[22:29] SPEAKER_01: I rather do it. It's, it's really all the thinking.
[22:34] SPEAKER_01: And I want my ego, the part of my ego that I would live, live is the part that I want to prove that you can have a million dollar company.
[22:48] SPEAKER_00: But, you know, yeah, but have the quality of life that you want, that you want the same for your employee and that you're doing all of that.
[22:57] SPEAKER_00: Ethically working with people from here.
[23:00] SPEAKER_00: So I really, I really get your, your, your vision.
[23:05] SPEAKER_00: And I think it's really inspiring.
[23:06] SPEAKER_00: So I'm sure it's, it might, it might be a reality check for some people listening to us.
[23:11] SPEAKER_00: Or it can also be very inspiring for people who actually want to pursue that.
[23:16] SPEAKER_00: And you're showing it is possible.
[23:19] Speaker UNKNOWN: 
[23:19] SPEAKER_01: I don't even think about it.
[23:21] SPEAKER_01: I'm sorry, once I got an even think about it.
[23:24] SPEAKER_01: It's sometimes just like, I tell just people, it's all they, they come and they're like, well, I'm like, did you think about what you want in life?
[23:33] SPEAKER_01: And target what you need, what you want.
[23:37] SPEAKER_01: If you want to pool, if you want a big house, there is no problem with that.
[23:42] SPEAKER_01: I have no problem if you want a gold bat that costs $200,000.
[23:47] SPEAKER_01: I don't, I don't mind.
[23:49] SPEAKER_01: But you need to focus on that.
[23:51] SPEAKER_01: And I'm sure you will realize that in life, you don't need that much to be happy.
[23:57] SPEAKER_01: And you know what I mean?
[23:59] SPEAKER_01: So it firm, firm is a big, well, check that I do everything to refocus.
[24:06] SPEAKER_00: And you're sharing a lot of, a lot of tips and a lot of like reflection that people can have.
[24:11] SPEAKER_00: And before we, we leave today, is there anything else that you want to, that you want to share with people or have them reflect on that could make a difference in their entrepreneurial life?
[24:22] SPEAKER_01: Yeah, the first thing for me like last year, I took it like a university course.
[24:28] SPEAKER_01: Okay, when you start a business, you will make a hundred mistake.
[24:33] SPEAKER_01: And me, I was doing some on purpose just to make sure that I did it and I understand why, why it was a mistake and what could happen good with the mistake.
[24:45] SPEAKER_01: If you have like entrepreneurs, like if you can deal with mistake, you cannot have a business.
[24:54] SPEAKER_01: A business is to make mistake every second of the way.
[24:59] SPEAKER_01: And it's normal, it's healthy.
[25:02] SPEAKER_01: And it makes you grow, you grow as a company because after that, you will like just this week we made a huge mistake.
[25:12] SPEAKER_01: And we were laughing about it.
[25:16] SPEAKER_01: And yes, whatever, like it's life, it's normal.
[25:20] SPEAKER_01: So it's normal for your employee to make mistakes.
[25:25] SPEAKER_01: It's really something that you need to put in your hands, that your employee are not super heroes.
[25:30] SPEAKER_01: And they're here with their hearts and they're going to make mistakes that like there will.
[25:37] SPEAKER_01: And to be patient, you better have something on the long run.
[25:44] SPEAKER_01: But it let's see, you know what I mean, I have offers and it would propose my company like crazy.
[25:51] SPEAKER_01: And I'm like, no, I'm not ready.
[25:55] SPEAKER_01: And like a lot of entrepreneurs are like, it's not good to say you're not ready.
[26:00] SPEAKER_01: And I'm like, I'm not ready.
[26:01] SPEAKER_01: It's like pushing somebody at 15 years old to make love.
[26:06] SPEAKER_01: If you're not ready, you're not ready.
[26:08] SPEAKER_01: You know what I mean?
[26:09] SPEAKER_01: You're rather wait.
[26:11] SPEAKER_01: And when I will do it, it's going to be pretty fantastic.
[26:16] SPEAKER_01: And I will, it will grow from there.
[26:19] SPEAKER_01: It's healthy choice.
[26:21] SPEAKER_01: Take your time.
[26:23] SPEAKER_01: Accept mistakes.
[26:25] SPEAKER_01: And it could be like a, it has to be fun.
[26:29] SPEAKER_01: And you know, like my daughter is in school and I'm always like, it's supposed to be fun.
[26:37] SPEAKER_01: Life is supposed to be fun.
[26:39] SPEAKER_01: So why are we in school with teachers that bashes us and then you go to work and it's, no, life is fun.
[26:47] SPEAKER_01: And you have one life, just remember that.
[26:50] SPEAKER_01: You will not give another life.
[26:53] SPEAKER_01: It's like not possible in order to mention.
[26:56] SPEAKER_01: Like you have, I have one life.
[26:58] SPEAKER_01: That's it. That's all.
[27:00] SPEAKER_01: So why would I would this precious life on things that are negative, you know?
[27:09] SPEAKER_01: So if your business doesn't give you joy, you know, it's normal to have stress.
[27:16] SPEAKER_01: Okay.
[27:16] SPEAKER_01: But it's always the ratio 80, 20.
[27:19] SPEAKER_01: 80 is like normal life.
[27:22] SPEAKER_01: 80% is normal life.
[27:24] SPEAKER_01: I'm finished after 20 after you do separate your 20 and it's like 10% is like a little bit more than just normal.
[27:33] SPEAKER_01: It's kind of amazing.
[27:35] SPEAKER_01: And there is a 10% of drama amazing, amazing.
[27:39] SPEAKER_01: But this is the real ratio of life.
[27:41] SPEAKER_01: You know what I mean?
[27:42] SPEAKER_01: And you need to find your joy in the 80%.
[27:46] SPEAKER_01: If not, you will never be happy.
[27:49] SPEAKER_01: So that's it.
[27:50] SPEAKER_01: That's all.
[27:51] SPEAKER_00: This was a wonderful conversation Sarah.
[27:54] SPEAKER_00: I'm so happy you got to share that with us.
[27:56] SPEAKER_00: We can throw the whole interview.
[27:59] SPEAKER_00: We could really feel that like wellness is at the center of your life, of your business, of your values.
[28:06] SPEAKER_00: And and thanks so much for sharing your, your message with us with the world, because I do believe that we need to hear that more, you know, that fun is at the center of your business, that your values.
[28:17] SPEAKER_00: You can make millions by respecting yourself and by making sure that you take care of yourself.
[28:23] SPEAKER_00: So it's very refreshing to you.
[28:26] SPEAKER_01: Thank you.
[28:26] Speaker UNKNOWN: 
[28:26] SPEAKER_00: You're, you're, you're, you're passion for this.
[28:30] SPEAKER_00: So thanks a lot for being with us today.
[28:32] SPEAKER_00: And and what can people do if they want to learn more about you learn more about your business.
[28:38] SPEAKER_00: Do they should they visit your website, email whatever works for you?
[28:43] SPEAKER_01: I'm a pressure website, self meets real calm.
[28:47] SPEAKER_01: There is, I just started so there's not a lot about about this, but I might start not this year, but someday it may start just to have little I have my Instagram.
[29:01] SPEAKER_01: Sarah lavash.
[29:02] SPEAKER_01: But I just want to take a good directive to talk about those things and to make people, you know, think differently with entrepreneurship.
[29:15] SPEAKER_01: So, but I will start maybe next year.
[29:17] SPEAKER_01: So for the moment is the website is the website. So SELV our ITUL.com.
[29:24] SPEAKER_00: So sellRitual.com.
[29:26] SPEAKER_00: Thanks. So let's air us. So we'll, we'll see you next time.
[29:29] SPEAKER_00: Thank you very much.