The crucial element of entrepreneurial success – an unyielding passion for one’s chosen venture

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[00:00] SPEAKER_02: Welcome to Canada's podcast.
[00:05] SPEAKER_02: Hi, I'm Phil Bliss, Founder and CEO of Canada's podcast,
[00:09] SPEAKER_02: coming to you today from Toronto.
[00:11] SPEAKER_02: My food cadora is CEO and Founder of Canota Health.
[00:16] SPEAKER_02: Canota Health is an innovative technology company
[00:18] SPEAKER_02: that is reinventing the way we depth for our youth.
[00:22] SPEAKER_02: The CEO and Founder use very 16 million U.S.
[00:26] SPEAKER_02: and the sound of the world class management team
[00:29] SPEAKER_02: with expertise across the board.
[00:33] SPEAKER_02: In my feed words, you build a health company
[00:36] SPEAKER_02: to bring science and innovation to the clinic.
[00:41] SPEAKER_02: Otherwise, it's never going to happen.
[00:43] SPEAKER_02: And that's what I do.
[00:46] SPEAKER_02: So, Moffee, welcome to Canada's podcast.
[00:49] SPEAKER_02: So good to see you.
[00:50] SPEAKER_02: I should let people know that we do know each other.
[00:53] SPEAKER_02: So, you're not a total stranger to me.
[00:57] SPEAKER_02: But, you know, we haven't really talked about entrepreneurship.
[01:01] SPEAKER_02: So, why don't you, before we get into a conversation discussion,
[01:06] SPEAKER_02: tell everyone a little bit about yourself, you know,
[01:09] SPEAKER_02: what you do, how you got here, just, you know,
[01:12] SPEAKER_02: three or four minutes of who you are, basically.
[01:15] SPEAKER_01: Absolutely, Phil.
[01:16] SPEAKER_01: It's great to see you and thank you for having me.
[01:18] SPEAKER_01: And you're right.
[01:19] SPEAKER_01: We do know each other.
[01:20] SPEAKER_01: It's always great to talk to you.
[01:23] SPEAKER_01: It's your full of energy and it's always fun.
[01:26] SPEAKER_01: So, I'm Moffee.
[01:27] SPEAKER_01: I'm an entrepreneur.
[01:29] SPEAKER_01: I'm a biologist by training.
[01:32] SPEAKER_01: And to tell you a little bit about my story,
[01:34] SPEAKER_01: I studied biology and I wanted to become a doctor like my dad.
[01:37] SPEAKER_01: That was what I was fixated on all my life.
[01:40] SPEAKER_01: And as I was pursuing that, I became a lot more interested
[01:43] SPEAKER_01: in other things.
[01:44] SPEAKER_01: It's still in healthcare, but more so related to problems
[01:48] SPEAKER_01: in healthcare.
[01:49] SPEAKER_01: And the one thing I started looking at is,
[01:52] SPEAKER_01: if I became a doctor, then there are ways
[01:56] SPEAKER_01: that I can provide impact and benefit to the world,
[02:00] SPEAKER_01: but it's limited to how many patients I can see every day.
[02:04] SPEAKER_01: And I could go into research, but to provide,
[02:08] SPEAKER_01: to be a doctor in health patients, you got to see patients.
[02:11] SPEAKER_01: And I started thinking about ways that I could have a lot of,
[02:13] SPEAKER_01: you know, a big impact on society.
[02:15] SPEAKER_01: And started looking at problems in healthcare
[02:17] SPEAKER_01: and realized that the allergy space,
[02:19] SPEAKER_01: which is what I'm doing right now,
[02:22] SPEAKER_01: is really an desperate need for a lot of innovation
[02:25] SPEAKER_01: and new technologies.
[02:26] SPEAKER_01: And as I started talking to more patients who suffer from allergies,
[02:30] SPEAKER_01: as well as allergies specialists, I realized that there's a real
[02:32] SPEAKER_01: opportunity there.
[02:34] SPEAKER_01: And I personally have allergies,
[02:35] SPEAKER_01: luckily nothing life-threatening, but I've seen the process
[02:38] SPEAKER_01: and I understand what it's like to have allergies.
[02:41] SPEAKER_01: So I started my company a number of years ago.
[02:45] SPEAKER_01: And essentially what we're doing is we're providing doctors
[02:47] SPEAKER_01: with a way to diagnose patients for their allergies in the office,
[02:51] SPEAKER_01: using a small sample of blood.
[02:53] SPEAKER_01: And we've been doing it for a number of years.
[02:55] SPEAKER_01: It's been an exciting journey.
[02:57] SPEAKER_01: And happy to share more about that.
[03:00] SPEAKER_02: Good.
[03:01] SPEAKER_02: So before we sort of get much further,
[03:04] SPEAKER_02: I would like to, you know, we were talking about this before,
[03:07] SPEAKER_02: before we came on there.
[03:10] SPEAKER_02: Are entrepreneurs more differently than others?
[03:17] SPEAKER_01: Yeah, that's a great question.
[03:19] SPEAKER_01: I think there's a certain level of being a rebel and being a renegade
[03:23] SPEAKER_01: and not fitting into the mold that society puts you in.
[03:29] SPEAKER_01: And I remember, so a lot of my friends who are also entrepreneurs,
[03:35] SPEAKER_01: they're quirky, they're a little bit weird.
[03:37] SPEAKER_01: They're deeply obsessed about what they're doing.
[03:41] SPEAKER_01: And that's almost a requirement.
[03:43] SPEAKER_01: If you're looking for, for more,
[03:46] SPEAKER_01: quote-unquote, balanced lifestyle and you want to have a lot of hobbies
[03:48] SPEAKER_01: and you want your job to be nine to five and do a lot of other things,
[03:52] SPEAKER_01: it's really entrepreneurship is really not for you.
[03:54] SPEAKER_01: One of the key ingredients to being an entrepreneur is obsession.
[03:58] SPEAKER_01: You need to find something that you obsess about
[04:00] SPEAKER_01: and that's all you can think about.
[04:01] SPEAKER_01: And that's the only way you can do it because believe me,
[04:04] SPEAKER_01: it's, you can look at the magazines and you can look at the news
[04:08] SPEAKER_01: and you can see certain entrepreneurs being featured.
[04:11] SPEAKER_01: But the reality of it is it's mostly a grind
[04:14] SPEAKER_01: and it's mostly just hard work and it's mostly not something
[04:17] SPEAKER_01: but you have to love what you're doing so that you continue to do it.
[04:22] SPEAKER_00: Stay ahead of the game with our expert tips and strategies
[04:25] SPEAKER_00: that will help your business thrive in a digital era.
[04:29] SPEAKER_00: Canada's podcast.com subscribe now.
[04:31] SPEAKER_02: Yeah, when you talk about becoming a doctor in a sense,
[04:36] SPEAKER_02: the doctors are entrepreneurs.
[04:38] SPEAKER_02: Yeah.
[04:39] SPEAKER_02: They're responsible for their own business.
[04:44] SPEAKER_02: Why not that versus what you're doing?
[04:50] SPEAKER_01: That's a great question.
[04:53] SPEAKER_01: I think for me, one of the big factors that helped me
[05:02] SPEAKER_01: not go into medicine but rather go into entrepreneurship
[05:06] SPEAKER_01: and specifically entrepreneurship in the medical field
[05:09] SPEAKER_01: is a few of my internships that I've done.
[05:13] SPEAKER_01: I did a couple, I did one or two internships in an academic laboratory
[05:16] SPEAKER_01: I was doing plant research and I loved it.
[05:19] SPEAKER_01: And it was a lot of fun and we did some great work.
[05:22] SPEAKER_01: But the research, as is some of the academic research,
[05:26] SPEAKER_01: sometimes it's for the sake of understanding the world better
[05:29] SPEAKER_01: and producing good science.
[05:32] SPEAKER_01: But it doesn't have a commercial end in mind.
[05:34] SPEAKER_01: And I'm not saying there's anything wrong with that.
[05:36] SPEAKER_01: But that wasn't really motivating for me.
[05:40] SPEAKER_01: And on the other hand, I had a different internship in a lab
[05:43] SPEAKER_01: where I was working on at the time it was a company
[05:47] SPEAKER_01: that was developing a parathyroid hormone drug for patients.
[05:52] SPEAKER_01: And there was a lot of research happening
[05:53] SPEAKER_01: but the end goal was this is going to treat patients who are sick
[05:56] SPEAKER_01: who have thyroid issues.
[05:57] SPEAKER_01: And that, you know, I could see the end.
[06:00] SPEAKER_01: And that was really exciting to me.
[06:03] SPEAKER_01: So in academia sometimes there's like an entrepreneurship
[06:07] SPEAKER_01: where building a company or making money is seen as a dirty word
[06:11] SPEAKER_01: because you want to advance a science for the pure sake
[06:14] SPEAKER_01: of advancing science.
[06:15] SPEAKER_01: But to me, where that falls apart is that is great science
[06:20] SPEAKER_01: and less people are benefiting from it.
[06:23] SPEAKER_01: And it's eventually making it to the clinic and to the doctor
[06:25] SPEAKER_01: and helping lives, then it's, you know,
[06:29] SPEAKER_01: I don't want to say it's a wasted opportunity
[06:30] SPEAKER_01: but I couldn't get motivated by that.
[06:33] SPEAKER_01: So, you know, for me, that, I guess that was a very indirect way
[06:38] SPEAKER_01: of answering why I didn't go into medicine
[06:40] SPEAKER_01: and I decided to work on problems in healthcare.
[06:43] SPEAKER_01: It's because I realized that if there's so much research
[06:47] SPEAKER_01: that's happening, but unless it makes it, unless you use the company building
[06:52] SPEAKER_01: as a vehicle to bring that innovation to the clinic,
[06:54] SPEAKER_01: it's never going to happen.
[06:56] SPEAKER_01: And that was wildly fascinating for me.
[06:59] SPEAKER_01: So I became obsessed.
[07:01] SPEAKER_01: And then I started working on that.
[07:03] SPEAKER_02: So I'm sure people will listen to this sort of viewing
[07:07] SPEAKER_02: and they're saying, what the hell does he do?
[07:10] SPEAKER_02: So I think we should just talk a little bit about, you know,
[07:15] SPEAKER_02: what you're most excited about in your business today kind of thing.
[07:22] SPEAKER_01: Absolutely.
[07:23] SPEAKER_01: So my company, I'm the founder and CEO of a company called Canota Health,
[07:27] SPEAKER_01: what we're doing is we're building a device or we've built a device
[07:30] SPEAKER_01: that brings blood-based allergy testing to the Allegis office.
[07:35] SPEAKER_01: And the way to think about this field is if you've ever had an allergy test,
[07:38] SPEAKER_01: you know that there are a couple of different ways you can get tested.
[07:41] SPEAKER_01: One of them is you can go to the doctor and the common method
[07:44] SPEAKER_01: that they use to test you for allergies is called a skin test.
[07:47] SPEAKER_01: They put allegis on your skin, they poke you,
[07:50] SPEAKER_01: and they look at how your skin is reacting to it.
[07:53] SPEAKER_01: And that's a method that's used in the office.
[07:55] SPEAKER_01: And it's really convenient and it's quick.
[07:57] SPEAKER_01: But what we realize is that allergy specialists also have a second option,
[08:01] SPEAKER_01: which is they can send you to the lab to get a blood draw.
[08:03] SPEAKER_01: And the blood draw and the blood test specifically provides different information,
[08:07] SPEAKER_01: different than the skin test, and quite valuable information
[08:10] SPEAKER_01: that helps doctors better understand your allergy and the severity
[08:13] SPEAKER_01: and how to treat you.
[08:14] SPEAKER_01: And it helps them make a fuller plan.
[08:17] SPEAKER_01: But the big problem here is that,
[08:21] SPEAKER_01: and what we heard over and over again is that when the blood test is inconvenient,
[08:25] SPEAKER_01: and a lot of patients are not getting it,
[08:27] SPEAKER_01: and as a result, it's not helping anybody.
[08:30] SPEAKER_01: So the idea was let's bring blood testing into the doctor's office,
[08:34] SPEAKER_01: where they can run it, along with other testing if they needed to,
[08:38] SPEAKER_01: get a fuller understanding of what the patient is suffering from,
[08:41] SPEAKER_01: and make a more comprehensive management plan, treatment plan,
[08:44] SPEAKER_01: and suggest really actionable things all within the same visit.
[08:48] SPEAKER_01: So that's the company I've been working on for some years.
[08:51] SPEAKER_01: It's been a great journey. It's been a lot of fun.
[08:54] SPEAKER_01: It's been challenging.
[08:55] SPEAKER_01: We've built the technology, and we've submitted it to the FDA last year.
[08:59] SPEAKER_01: So now we're working with the FDA on that.
[09:02] SPEAKER_01: And we've raised about just about $20 million to get to this point.
[09:07] SPEAKER_01: So yeah, definitely, that's a little bit about what I do.
[09:10] SPEAKER_01: And that's what I call my more than full-time job.
[09:13] SPEAKER_01: It's my 99 or 9 to 10 job.
[09:17] SPEAKER_02: So what's been the greatest challenge you faced in your business today?
[09:25] SPEAKER_01: Yeah, that's a good question, Phil.
[09:27] SPEAKER_01: And the answer is, where do I start?
[09:30] Speaker UNKNOWN: It's...
[09:34] SPEAKER_01: Yeah, well, there are a couple of challenges.
[09:37] SPEAKER_01: One of them is the fact that medical devices in the medical industry,
[09:42] SPEAKER_01: it's inherently more difficult than other industries.
[09:45] SPEAKER_01: You've got people's lives at stake.
[09:48] SPEAKER_01: You can just build an MVP and launch it as soon as you can.
[09:52] SPEAKER_01: You can have the market test your product, give you feedback, and iterate,
[09:56] SPEAKER_01: and generate revenue along the way.
[09:58] SPEAKER_01: You can't do any of these things.
[09:59] SPEAKER_01: Your product has to be perfect when you launch it.
[10:03] SPEAKER_01: And that means it requires a lot of time.
[10:07] SPEAKER_01: It requires a lot of money.
[10:08] SPEAKER_01: It requires a lot of very specialized skill sets.
[10:10] SPEAKER_01: It requires dealing with the regulators, whether it's health Canada
[10:13] SPEAKER_01: and Canada or whether it's the FDA in the United States.
[10:16] SPEAKER_01: And it takes years to do it properly.
[10:19] SPEAKER_01: You really can't iterate by launching a product and seeing how the market reacts to it.
[10:24] SPEAKER_01: You're also providing medical information.
[10:26] SPEAKER_01: So you have to make sure that the device in terms of accuracy or your technology in general,
[10:31] SPEAKER_01: the technology has to work well.
[10:34] SPEAKER_01: It has to be accurate.
[10:35] SPEAKER_01: And the efficacy has to be quite high.
[10:37] SPEAKER_01: The safety and certain devices or certain applications also have to be there.
[10:42] SPEAKER_01: And you have to do a lot of studies to prove that.
[10:44] SPEAKER_01: So there's that.
[10:45] SPEAKER_01: And I think what makes that especially challenging is not only the time it takes
[10:51] SPEAKER_01: or the skill sets it takes or how many very specialized people you have to have around you
[10:56] SPEAKER_01: to help you with that.
[10:57] SPEAKER_01: But also the, you know, the fact that as a company,
[11:02] SPEAKER_01: you're not a revenue generating company.
[11:04] SPEAKER_01: You are a company that relies on investor capital to conduct the work, to conduct the research.
[11:10] SPEAKER_01: And there's there are few investors and very specialized investors who would want to get behind that.
[11:15] SPEAKER_01: Because any investor, the first question they ask you is,
[11:18] SPEAKER_01: how much money are you making today?
[11:19] SPEAKER_01: What's your revenue like?
[11:20] SPEAKER_01: And what are your projections for next year?
[11:24] SPEAKER_01: And in a medical company, you don't have that.
[11:25] SPEAKER_01: Because you can't sell the product before it's fully approved.
[11:29] SPEAKER_01: So yeah, these are some of the challenges that I've had to go through amongst others.
[11:36] SPEAKER_01: And there are, you know, one of the interesting things as well is,
[11:40] SPEAKER_01: and it took me years to realize this actually is that as someone starting out in the medical space,
[11:46] SPEAKER_01: and I always say this publicly, I wasn't born a medical devices expert.
[11:50] SPEAKER_01: I'm, I learned by doing things and I'm going to become an expert one day.
[11:54] SPEAKER_01: And until then, I'm going to keep learning.
[11:56] SPEAKER_01: But the one thing that took me a while to realize is that,
[11:59] SPEAKER_01: because it's such a difficult space and because it's such a highly specialized area,
[12:06] SPEAKER_01: you need to surround yourself, you're starting yourself with people who are way more experienced than you
[12:11] SPEAKER_01: and way smarter than you in their respective fields,
[12:13] SPEAKER_01: whether it's product development or whether it's regulatory affairs or whether it's engineering or software or hardware or mechanical.
[12:20] SPEAKER_01: So building the team has really been what it's all about.
[12:25] SPEAKER_01: And in my opinion, the only way to make something as complicated as what we're doing worthwhile and successful.
[12:32] SPEAKER_01: And yeah, so it's, there's been a lot of difficult things along the way,
[12:37] SPEAKER_01: but I like hard things.
[12:39] SPEAKER_00: Join our thriving community of like-minded individuals who share a passion for success and innovation.
[12:46] SPEAKER_00: Canada's podcast.com subscribe now.
[12:48] SPEAKER_02: What, what, what, it's not, it's not canota or anything.
[12:52] SPEAKER_02: What do you see as your biggest challenge in your futures and entrepreneur?
[12:58] SPEAKER_01: My biggest challenge?
[13:03] Speaker UNKNOWN: Yeah, it's...
[13:06] SPEAKER_01: Wow, right.
[13:09] SPEAKER_01: That's a good question, Phil.
[13:11] SPEAKER_01: You're, you're going to make me think about it.
[13:15] SPEAKER_01: You know, one thing I think about a lot and I've been thinking a lot about it is
[13:19] SPEAKER_01: it's keeping the intensity, you know, the same intensity that I've always had.
[13:24] SPEAKER_01: I'm, I'm naturally a very intense person.
[13:26] SPEAKER_01: I like to get things done.
[13:27] SPEAKER_01: I don't like mediocrity.
[13:29] SPEAKER_01: It bothers me greatly.
[13:31] SPEAKER_01: And the one thing that I personally try to be very mindful of and very conscious of
[13:37] SPEAKER_01: is not to lose that intensity, not to lose that spark.
[13:40] SPEAKER_01: It's easy to do that.
[13:42] SPEAKER_01: Life changes, you know, you have responsibilities.
[13:46] SPEAKER_01: You've got a mortgage, you've got a bigger family and all of those things.
[13:51] SPEAKER_01: I've seen them.
[13:52] SPEAKER_01: I've seen them change people in my life quite a lot.
[13:55] SPEAKER_01: So I think for me, it's just to stay, to keep the grind and to stay focused
[14:01] SPEAKER_01: and to make sure that that intensity never dies because it's the only way to really make
[14:06] SPEAKER_01: something valuable happen.
[14:08] SPEAKER_01: And this is, it's, it's like, you know, being in the army or being an athlete,
[14:12] SPEAKER_01: you really have to be a top performer and, and that intensity is needed.
[14:18] SPEAKER_01: You can do it casually and expect successful results.
[14:22] SPEAKER_01: You know, there are businesses that you can do them more casually, but in the space
[14:26] SPEAKER_01: that I'm in, it does require quite a lot of that.
[14:29] SPEAKER_02: So if you could go back in time, what advice would you give your
[14:36] SPEAKER_02: 22 year old self?
[14:38] SPEAKER_01: Yeah.
[14:40] SPEAKER_01: You know, I'm going to bring it back to something I mentioned.
[14:43] SPEAKER_01: It's, it's to surround myself sooner with people who have, who are experts in the field,
[14:49] SPEAKER_01: who have done various parts of what, what needs to happen and, and do it sooner.
[14:54] SPEAKER_01: And I'll give you, I'll give you a real story.
[14:55] SPEAKER_01: So I was working on the company for some time and, and I, you know, I get to a point
[15:01] SPEAKER_01: where things became frustrating a little bit because certain things weren't moving as fast.
[15:05] SPEAKER_01: Technology wasn't moving as fast.
[15:07] SPEAKER_01: Certain other areas weren't moving as fast.
[15:09] SPEAKER_01: And I met a mentor who started his company in my space, sold it for $425 million.
[15:16] SPEAKER_01: And, you know, I came to him and I asked him a whole bunch of questions.
[15:20] SPEAKER_01: I had a big list of things that I wanted to talk to him about.
[15:22] SPEAKER_01: And it was, it was a very productive call that I asked him for a second call.
[15:26] SPEAKER_01: And a third call, and a fourth call, and a fifth call.
[15:28] SPEAKER_01: And he still, he's still my mentor. I still talk to him every two weeks.
[15:32] SPEAKER_01: But the, the one thing that became really clear and, and his most actionable advice is,
[15:38] SPEAKER_01: you need like your, your building's company, but you need a very experienced person on the product development side.
[15:44] SPEAKER_01: So that's, that's your number one thing that you need to do.
[15:47] SPEAKER_01: And you need a very experienced leader on the regulatory side because that's a, that's a big feel that you can, you know, I can learn it.
[15:54] SPEAKER_01: It's going to take me a while and, and, you know, the, the best thing to do is to find that gem that person who's going to make the whole organization much better.
[16:03] SPEAKER_01: So if I went back to my 22 year old self, which is actually around the time I started my company, I would say do that, do that sooner, like do that as soon as you get started.
[16:13] SPEAKER_02: So you've got a mentor, who you say, but, you know, what's the best piece of advice that you've ever received that you use that you can keep in, you know, in your back pocket, because it's something that you've used, you know, it's like it's always relevant.
[16:38] SPEAKER_01: Yeah, wow, Phil, you're really making me think.
[16:43] SPEAKER_01: That's a little bit about one of those podcasts where I can just give you a whole bunch of canned answers, right?
[16:49] Speaker UNKNOWN: 
[16:50] SPEAKER_01: That's, yeah, that's, that's a good one.
[16:52] SPEAKER_01: You know, one of them is, this is going to sound really simple and sort of cliche, but it's one, one time we had a little bit of success and it was the first check that I ever got for the company, the first literally $2,000.
[17:13] SPEAKER_01: And I was, I was young and I was jumping up and down and I was very excited and I said $2,000, we're going to, like we're going to conquer the world, we're going to make this happen.
[17:22] SPEAKER_01: And someone came and put their hands on my shoulder and said congratulations, go get more money.
[17:29] SPEAKER_01: And this, this money is barely going to pay for your incorporation costs, but his, his advice was, and it's only going to get harder.
[17:37] SPEAKER_01: And I think a lot of, you know, a lot of times people think that things will get easier, but you know, in reality, they get harder.
[17:45] SPEAKER_01: You just become more adaptive and you learn how to deal with, with increasing responsibilities. But in a way, it's challenging and it's fun because you don't want things to get boring and easy and plateau.
[17:58] SPEAKER_01: But the other, actually, like now, now that I think about it, what are the things that I always keep in mind is something I read in a book called Good to Great by, um,
[18:10] SPEAKER_01: liking out on the name of the author, but, um,
[18:13] SPEAKER_01: it talks about something called the Stockdale Paradox, where it was this, this US, you know, general, he was in the army, he got captured in Vietnam and got tortured for years and,
[18:29] SPEAKER_01: years and years and years. And he made it, eventually he made it out, uh, out of the, um, out of being a hostage and he went on to do a lot of great things, teach and write books and have a very, very prosperous career.
[18:42] SPEAKER_01: And someone asked him about why, why was him who survived versus his colleagues and his, his peers who did not make it. And, uh,
[18:53] SPEAKER_01: shockingly his, his, what he said was the people who died were the optimists. And to me, this was really shocking because I'm an optimist. I'm always, I'm always of the belief that things are going to get better. The world is a much happier place tomorrow.
[19:07] SPEAKER_01: And, but he said the optimists were the people who died and they said, whoa, can you explain that a little further? And his, what he said is that,
[19:14] SPEAKER_01: that the optimists always believe that things are going to get better by, by Easter or Thanksgiving or Christmas and then those would come and those would go and year after year after year, eventually they died of a broken heart.
[19:29] SPEAKER_01: So he said that what helped him get through all of this is having the end wavering belief that things will get better and the world will improve and his situation or anyone situation will get better over time.
[19:41] SPEAKER_01: As long as you're doing the work that's required and as long as you don't put a deadline on when things will get better.
[19:47] SPEAKER_01: So because he said that that, that belief you cannot afford to lose it, you cannot afford to lose the belief that the world will be better or the situation will be better or things will improve and whatever hardship is going to pass.
[19:58] SPEAKER_01: So that's what I think about all the time is is, you know, we've, with anything in life, whether it's entrepreneurship or personal life, things will get better.
[20:06] SPEAKER_01: You have to do the hard work. Don't set a deadline on it because you'll die of a broken heart and just keep working.
[20:13] SPEAKER_00: With over 700 episodes and 500 news articles, we are your go-to source for all things entrepreneurship.
[20:20] SPEAKER_00: Canada's podcast.com subscribe now.
[20:23] SPEAKER_02: So we're going to have some fun. I'll just move on to some rapid, fire questions. So just, just the blood out here.
[20:30] SPEAKER_02: So if you weren't doing what you're doing now, what would you be doing instead?
[20:38] SPEAKER_01: I would probably be a doctor.
[20:42] SPEAKER_02: You've talked about book. What book are you coming reading? Listening to, you know, I don't have to read it, but you know what I'm saying.
[20:51] SPEAKER_01: Yeah, it's been a while, but one book that I read before and I read again recently because I really like it is called, it's a book called The Heart Things About Heart Things.
[21:02] SPEAKER_01: It's, it's by Mark and recent, I believe, and yeah, it's, it's a very, it's an excellent book.
[21:10] SPEAKER_01: I mean, he shares a lot of stories and he talks about a lot of scenarios that he went through and his underlying message is there's always a way, you know, there's always a way.
[21:21] SPEAKER_01: You're a morning or a night person, I think I know, but yeah, I'm actually more of a morning person and I have a something licks in my mind when I hit midnight, my brain shuts off. Can't do anything anymore.
[21:36] SPEAKER_02: If you had to pick one word to describe yourself, what would it be and why would you choose it?
[21:44] SPEAKER_01: I would say ambitious and the reason I would choose it is I feel like we're, we're given so many opportunities every day and it's, it's a shame if we don't utilize them to the fullest.
[22:04] SPEAKER_01: So, I heard, I heard a saying one time, I don't fully agree with it, I don't agree with it 100%.
[22:13] SPEAKER_01: But I think there's a lot of truth in it. It's the harder you work, the luckier you get.
[22:17] SPEAKER_01: And the way I've seen that translate over the years is if I just work hard and I put myself out there, good things happen.
[22:23] SPEAKER_01: I meet random people that turn out to be great mentors, great advisors, great investors and, and yeah, keeping that ambition alive is really what I think is the way I'm going to do.
[22:34] SPEAKER_01: I'm going to talk about how I would describe myself.
[22:36] SPEAKER_01: Interesting.
[22:38] SPEAKER_01: What's keeping you up at night?
[22:41] SPEAKER_01: What's keeping me up at night?
[22:44] SPEAKER_01: It's, wow, there is, you know, for us, like, as a company, we're, we're, we've got a lot of great milestones ahead of us.
[22:57] SPEAKER_01: And we've got FDA that we're working with and we're, we've got other plans for the future and how we're eventually going to, to place the devices in the clinic.
[23:06] SPEAKER_01: Because ultimately, if we don't do that, then, then, you know, we haven't succeeded as a company.
[23:10] SPEAKER_01: Our device has to be in the clinic. So, I think that, I think about that a lot.
[23:15] SPEAKER_01: And another thing, I wouldn't say it's keeping me up at night, but another thing that I've been thinking about a lot is, is making sure that I instill some more exercise.
[23:25] SPEAKER_01: And my life, you know, taking care of the physical aspect of my life.
[23:32] SPEAKER_01: So that, you know, I can continue to run at the same speed for many years.
[23:37] SPEAKER_02: Morphe, we've come to the end of our time.
[23:40] SPEAKER_02: And it's been really fun. I've enjoyed some, some very interesting responses to the questions.
[23:47] SPEAKER_02: So we like to thank you very much for coming on the Canada spot, guys.
[23:53] SPEAKER_01: Phil, thank you so much. It's always good to see you.
[23:55] SPEAKER_01: And this was a great opportunity and a lot of, I enjoyed talking to you.
[24:00] SPEAKER_01: By the way, the questions you asked were excellent. I really, you've had, you made me think a few times.
[24:07] SPEAKER_02: That's good. That's good. I like that.
[24:10] SPEAKER_02: Absolutely. Thanks, Morphe.
[24:12] SPEAKER_02: Thank you very much.