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Merissa Myles

Marissa Myles · bc

Marissa Myles

Episode

Merissa Myles is the Co-Founder of Tree Island Gourmet Yogurt. Based in the Comox Valley, she is sending waves from Vancouver...

Key takeaways

  • Building a local food business requires strong community support and accessing resources like micro-loans from local organizations and partnerships with retailers who invest in regional producers.
  • Successful food distribution involves controlling the entire supply chain from sourcing raw materials to managing your own fleet and building direct relationships with retailers rather than relying solely on distributors.
  • Entrepreneurs need to actively feed their creative energy through practices like solo artist dates, reading, rest, and exercise to avoid burnout from constant creative output.
  • Starting a capital-intensive business can be achieved through a combination of personal savings, family and friends fundraising, and strategic community investment from people who believe in local economic development.
  • Maintaining both global perspective through resources like Harvard Business Review while executing locally allows entrepreneurs in small communities to stay competitive and informed about broader business trends.

Transcript

Full transcript page · Interactive episode

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TRANSCRIPTION WITH SPEAKERS
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[00:00] SPEAKER_01: It's Vancouver's podcast on the Canada's podcast network
[00:12] SPEAKER_01: Hi, this is Angela Barnard coming to you from Canada's podcast where you can listen
[00:18] SPEAKER_01: Discover and engage we're here on site at the Vancouver Island Economic Summit
[00:22] SPEAKER_01: And I'm super excited to be talking to Melissa Miles from tree island gourmet yogurt
[00:29] SPEAKER_01: Welcome. Thank you for having me. Yeah, absolutely. So let's just talk about it. How's your entrepreneurial journey? Yeah, I did just start
[00:35] SPEAKER_00: Well, I'm married to a biologist. He's actually an expert in microbiology
[00:39] SPEAKER_00: So we always knew he wanted to have a family business and about 10 years ago
[00:45] SPEAKER_00: We decided that we were gonna start a yoga company on Vancouver Island in the co-mox valley
[00:49] SPEAKER_00: So now we're born and raised here. Yeah, no, I'm actually from Vancouver actually
[00:53] SPEAKER_00: Yeah, but we were looking for the right place for the right lifestyle for our family
[00:57] SPEAKER_00: And we knew we wanted to do something hands-on and do bio processing so my husband has a PhD
[01:02] SPEAKER_00: And I had a background in community economic development
[01:06] SPEAKER_00: Wow, nice. Yeah, so we wanted to be a local employer that was really important to us and also work on
[01:13] SPEAKER_00: regenerating the local economy nice. Yeah, so how is tree island
[01:17] SPEAKER_00: Contruding to the local. Yes, well, we're making
[01:22] SPEAKER_00: Lots of yogurt. We're sourcing milk from local dairy farms
[01:25] SPEAKER_00: Which are actually using grass-fed
[01:29] SPEAKER_00: Processes for feeding their cows
[01:31] SPEAKER_00: So that's focused on building the soil health and protecting food lines for future generations
[01:37] SPEAKER_00: And then we are distributing all over so we're feeding people in Vancouver and Victoria
[01:42] SPEAKER_00: With fresh whole milk
[01:44] SPEAKER_00: No powders, no fillers. I'm using fresh ingredients like coconut and lemon and fresh ground cardamom
[01:51] SPEAKER_00: Some samples. Yes
[01:53] SPEAKER_01: Start to get hungry
[01:55] SPEAKER_01: So where do you where do you process where do you produce? Yeah, it's like I imagine steward out of your garage or do you have a process?
[02:03] SPEAKER_00: Yeah, we actually have a artisan dairy. So it's about
[02:07] SPEAKER_00: 7,000 square feet. Wow. There's lots of concrete and stainless steel
[02:12] SPEAKER_00: We have about a 30 employees
[02:14] SPEAKER_01: Yeah, holy wow. I know. Yes, so where and you talk about distribution? Yes, fresh. Yes, fresh
[02:21] SPEAKER_00: So how do we how do you get from yeah processing plant to table? Yes, absolutely
[02:27] SPEAKER_00: So we actually go from sourcing the raw milk all the words towards processing and putting it onto our own trucks and distributing it
[02:35] SPEAKER_00: So that's something that we manage ourselves some food processors
[02:38] SPEAKER_00: They work with a distributor. We like to have the direct relationships with our retailers
[02:43] SPEAKER_00: Because we really have our foot on the ground or hear what consumers are saying we get to build those relationships
[02:47] SPEAKER_00: And that's what we find fulfilling
[02:49] SPEAKER_00: Yeah, so we live on an island. How do you get your trucks?
[02:54] SPEAKER_01: economically right around the island and into the lower mainland? Yeah, yeah
[02:59] SPEAKER_00: Well, I liked a joke that I started a yogurt company, but I realized I'm actually in the trucking business
[03:06] SPEAKER_00: I've been looking for a trucker hat to you know go with the whole thing. I'm embracing it
[03:11] SPEAKER_00: So um, we actually have a five-ton truck a three-ton truck a two-ton truck
[03:16] SPEAKER_00: So we like to we um do use some third-party carriers
[03:19] SPEAKER_00: But we also load up the the five-ton and we take it over to Vancouver and drop off yogurt so that our Vancouver truck can pick it up
[03:26] SPEAKER_00: Wow, I do routes. We have daily routes all over the city. Yeah, so how did I'm sorry?
[03:32] SPEAKER_01: I'm an infrastructure queen. So I'm thinking 7,000 square foot infrastructure
[03:36] SPEAKER_01: You know a ton of fleet vehicles. Yes. How did you get from idea to where you work? Yes, right? Yes
[03:43] SPEAKER_01: What we described that experience marine? Wild ride for sure
[03:50] SPEAKER_00: How trip to the moon and back, right? Yeah
[03:53] SPEAKER_00: Yeah, you know what it's actually I think what's really cool is that there's been so much support from our community for
[03:59] SPEAKER_00: For developing local agriculture and recognizing that we have these resources
[04:03] SPEAKER_00: We don't need to import things from far and abroad that we have something we can make right here
[04:07] SPEAKER_00: And that was a big part of our process
[04:09] SPEAKER_00: So it was a combination of you know business planning mentorship partnering just like getting the job done
[04:17] SPEAKER_00: 24-7 hands-on
[04:18] SPEAKER_00: Let's do this or you know to the moon and back and talk to me about capital because there must be capital injections
[04:24] SPEAKER_00: Yeah, capital injections. So um, you know, we had the shoebox under the bed. Yeah started with that
[04:30] SPEAKER_00: Luckily, we had a house
[04:33] SPEAKER_00: So that helped we did some fundraising. So um we reached out to family and friends. Okay
[04:39] SPEAKER_00: To to be the first bank of that. Yes, thank you. Done
[04:42] SPEAKER_00: Thank goodness for that that helped a bit
[04:45] SPEAKER_00: But honestly, we did actually get some people in the community that were interested in local investing
[04:49] SPEAKER_00: So a big part of the money did come from us, but we had a couple supporters that were able to help us at critical times
[04:57] SPEAKER_00: To programs that helped us a lot were the island chefs collaborative have a partnership with van city
[05:04] SPEAKER_00: And it is to invest in local food businesses. I think it's a $10,000 micro loan
[05:11] SPEAKER_00: And that helped us buy a piece of stainless steel equipment that we needed for
[05:15] SPEAKER_00: Our production as well. We were we're local producers and we support supply yogurt to whole foods
[05:22] SPEAKER_00: So we got a
[05:25] SPEAKER_00: Local producer loan and so it was also low interest loan to buy a filling machine
[05:29] SPEAKER_00: Which helped us improve our process and gain greater efficiency
[05:33] SPEAKER_00: So sorry, what was that? It was a something
[05:35] SPEAKER_00: Loan local producers loan from Whole Foods Market
[05:39] SPEAKER_00: Yeah, wow they have loans in their different communities. So they are they're huge advocates for developing
[05:45] SPEAKER_00: Agriculture locally. Wow. Yeah, it's amazing. Yeah, they've been so this is quite a little ecosystem going on on vincuvera land
[05:52] SPEAKER_00: Absolutely producers. Yeah, absolutely
[05:55] SPEAKER_00: And I think that's how we make it happen. So I think a lot of people are looking at
[05:59] SPEAKER_00: How do we create food security? How can we use what we have locally reduce our carbon footprint in terms of moving stuff around
[06:07] SPEAKER_00: And just actually developing food businesses
[06:11] SPEAKER_01: locally. So do you think that culture and that sort of collaborative
[06:15] SPEAKER_01: Effort and maybe even the ecosystem itself. Do you think that's unique to van kovar on it?
[06:21] SPEAKER_00: Um, I think I'd love to say it is. I think it is something unique. There's some magic happening here for sure
[06:26] SPEAKER_00: Right, I mean, it's a very progressive place
[06:29] SPEAKER_00: But I know that I think around the world and around in different cities and communities these ideas are popping up
[06:35] SPEAKER_00: Right. Yes, so I did study community economic development and I learned about lots of different models that people were trying to
[06:42] SPEAKER_00: Create jobs locally empower
[06:46] SPEAKER_00: You know
[06:47] SPEAKER_00: Grow their local economy and food is a primary way because we're all eating all the time right fantastic
[06:53] SPEAKER_00: Uh, a little bit about so tell me where you live. Okay, the comahs valley. I live in a little house next to the ocean
[07:00] SPEAKER_00: Nice kind of we call it glamping. It's like full-time glamping. It's very modest
[07:04] SPEAKER_00: Um, but keeps it real. Yeah, and you're looking at the ocean every day and I'm looking at the ocean and take out that's my daily walk
[07:09] SPEAKER_01: Yeah, nice nice. Yeah, so comment s valley just to put in perspective is how far from van kovar? Yeah, it's about
[07:16] SPEAKER_00: Three hours if you were to drive you got to get on a ferry and you got to drive up the island
[07:20] SPEAKER_00: I think it is about 200 kilometers. Right. Yeah, not that far not that far. Great little community. What's the size of it?
[07:26] SPEAKER_01: It's about 60,000 people 60,000 people
[07:29] SPEAKER_01: Fantastic and why comahs valley you said you were in van kovar. Yeah, you were looking for the right community
[07:34] SPEAKER_00: What stood out for you for comahs valley comahs is amazing. There is a mountain and an ocean
[07:40] SPEAKER_00: So you can ski in the winter you can sail in the summer you can go swimming there's beaches
[07:45] SPEAKER_00: It's very family oriented, so it's great for kids
[07:47] SPEAKER_00: You can go out your door and be on hiking trails you can go mountain biking
[07:50] SPEAKER_00: So definitely how many minutes and like two minutes
[07:54] SPEAKER_00: I'm sorry
[07:55] SPEAKER_01: Like it all the people really believe us. They're made that live in major urban centers when you don't fall
[08:00] SPEAKER_00: In like 10 minutes, yeah, it's just there and actually the way I noticed it the most was the migratory birds and the changing of the seasons
[08:08] SPEAKER_00: Actually, and I realized wow there are so many little critters and birds that are changing
[08:13] SPEAKER_01: That I never saw in the city wow fantastic. So do you consider yourself to be in food tech?
[08:20] SPEAKER_00: Yeah, well, yeah, there's a tech aspect to it for sure
[08:24] SPEAKER_00: um, and we like to say actually on our package we
[08:28] SPEAKER_00: We blend old world tradition with technology
[08:31] SPEAKER_00: So we're looking at how is the food made? How can we eat whole food without making franken food?
[08:36] SPEAKER_00: And how can we also use innovative technology to be more efficient to create something unique and to
[08:42] SPEAKER_00: maintain the integrity of the the essence of the food yeah, so how do you maintain
[08:48] SPEAKER_01: Innovation in life. What what what do you use inspiration? Yeah, motivation
[08:53] SPEAKER_00: That yeah, you got to feed the soul you have to keep that creative energy
[08:56] SPEAKER_00: So I I like quiet time
[08:58] SPEAKER_00: I'm kind of that introverted artist actually sometimes right so I got to go hide away and read my books right
[09:03] SPEAKER_00: But I have done the artist's way and the artist's date is something
[09:07] SPEAKER_00: Which is a really good tool and it's like a little date by yourself that could be doing something fun
[09:12] SPEAKER_00: And it could be going to the thrift store to do something fun or going to the art store or just going to a museum or go
[09:18] SPEAKER_00: Reading a book that inspires
[09:20] SPEAKER_00: So I think that's something that I've learned through the entrepreneur journey up of like having a huge creative output
[09:27] SPEAKER_00: Putting it out there working all the time feeling burned out feeling oh my goodness. Where what am I doing this weird at all?
[09:33] SPEAKER_00: Where is this energy going? I need to feed it back, right? Yes. Yes. So you know rest exercise reading yeah fantastic
[09:42] SPEAKER_01: Staying fit for work. Yes. We like it or not. Yeah, so you talk about books
[09:46] SPEAKER_01: Maybe not a business but but what are you reading now that that would I am
[09:51] SPEAKER_00: Sign of insightful. Well the artist's ways like I mentioned. Okay. I'm just this is the second time I'm reading it
[09:57] SPEAKER_00: And that would author yeah, um Julie Cameron
[10:00] SPEAKER_00: Yeah, so it's kind of a classic actually so I'd recommend that the other thing on my bedside table is roomy poetry
[10:06] SPEAKER_00: So uh roomy
[10:08] SPEAKER_00: The Sufi mystic
[10:10] SPEAKER_00: I think it's a good call
[10:12] SPEAKER_00: It's really inspiring is from the 13th century and he writes a lot of love posts and it's about his connection with god and love
[10:20] SPEAKER_00: um and that's always um a nice place to be important
[10:25] SPEAKER_01: To maintain right absolutely. Yeah, do you have an inspiration? Yeah quote that kind of you have on your wall or a computer?
[10:32] SPEAKER_00: um oh my goodness
[10:34] SPEAKER_00: um trying to think of one
[10:37] SPEAKER_00: Today I talked about um
[10:40] SPEAKER_00: Not a quote from someone but I don't even actually know where it came from but one of my little mantras is teamwork makes the dream work
[10:47] SPEAKER_00: And uh, yeah, absolutely for entrepreneurs. I think sometimes you're out there
[10:51] SPEAKER_00: You're doing it. You're definitely a leader, but it really takes a community to make it happen. It really does
[10:56] SPEAKER_01: Yeah, absolutely. Yeah. Is there anything that um you know that's coming up or that's a kind of a
[11:01] SPEAKER_01: Business resource for you an event or a publication or a magazine or a podcast or a
[11:09] SPEAKER_01: Periodical that that you use for kind of business right inspiration
[11:13] SPEAKER_00: I just actually subscribed to the Harvard Business Review
[11:16] SPEAKER_00: Which is amazing. It's like I feel like it's such a good investment
[11:20] SPEAKER_00: And it's like really cutting at research based
[11:24] SPEAKER_00: And it because I feel like I'm in a small valley in the corner of the world doing my little thing in my little happy place
[11:29] SPEAKER_00: I like to use to look at you know the landscape right it keeps you global it keeps you global
[11:34] SPEAKER_01: That is a major major thing. Yeah, absolutely global thinking. Yeah, local application totally. Yeah, absolutely
[11:40] SPEAKER_01: That's it perfect. Yeah, is there anything that you'd like to add specifically about tree island? Yeah far. Yeah
[11:46] SPEAKER_00: Yeah, tree island you need to find it
[11:49] SPEAKER_00: Go out there and look at your local grocers so you can find us in natural
[11:53] SPEAKER_00: Health food stores as well as um specialty grocers
[11:56] SPEAKER_00: We are in some more of the mainstream grocers as well in BC. So you can take a look for us there nice
[12:01] SPEAKER_00: Yeah, awesome
[12:01] SPEAKER_00: And how can we get a hold of you personally after today? Oh after today you could find me online
[12:06] SPEAKER_00: So you can find me my email and um phone number for our business is tree island yogurt calm. Okay. Yeah, perfect
[12:14] SPEAKER_00: Yeah, awesome. What was such a pleasure? It's such a treat to have you
[12:18] SPEAKER_01: Once again, thanks for joining us. This has been Angela Barnard from Canada's podcast here at the Vancouver Island economic summit
[12:27] Speaker UNKNOWN: citizens
[12:27] Speaker UNKNOWN: The