Creative storytelling and cultivating relationships to enhance brands – Calgary, Canada’s Podcast

Transcript

Full transcript page · Interactive episode

============================================================
TRANSCRIPTION WITH SPEAKERS
============================================================

[00:00] SPEAKER_02: Welcome to Canada's Podcast.
[00:05] SPEAKER_00: Business leaders, ready to cut costs and boost growth with a recurring bill
[00:09] SPEAKER_00: excillution that's built for you? Our platform won't just save you money, it'll
[00:13] SPEAKER_00: help you grow so that you make more money. Build clearly, grow quickly with
[00:17] SPEAKER_00: visibility. To calculate your savings, head to visbill.com today.
[00:21] SPEAKER_02: 2N1
[00:23] SPEAKER_02: Hello, I'm Mario Toniguchi, Managing Editor of Canada's Podcast. Joining me today
[00:29] SPEAKER_02: on Calgary's Podcast is Melanie Nicholson, who is owner of MLC and Co. Thanks
[00:36] SPEAKER_02: for joining us today, Melanie. Thanks for having me. All right, let's let us start
[00:42] SPEAKER_02: off, I guess a little bit here and telling us just what MLC and Co is and what
[00:48] SPEAKER_01: you do. Yeah, we are a boutique communications agency based in Calgary and we
[00:54] SPEAKER_01: really work with companies of all different sizes, find their story. Who are
[00:59] SPEAKER_01: you? What's your why? Who are your people? And how can we then elevate that
[01:04] SPEAKER_01: conversation that you're having with your with your different audience groups?
[01:08] SPEAKER_01: And for some people, that's really public facing. And for some people, that's
[01:11] SPEAKER_01: making sure they're better speaking to their team and that their team feels
[01:15] SPEAKER_01: more connected. So we really come in and help help companies figure out their
[01:20] SPEAKER_01: brand from a story perspective and then how they're going to take it
[01:24] SPEAKER_01: forward. So we've been around for coming up on seven and a half years and
[01:30] SPEAKER_01: really working not just in Calgary, but into BC, Little Intisys Gatuan and
[01:35] SPEAKER_02: all over Alberta as well. Okay, what is a MLC stand for?
[01:39] SPEAKER_01: Melanie Lynn Communications. Okay, there you go. Yeah. It's really creative.
[01:45] SPEAKER_02: Yeah. So you've been in this industry for quite some time. I just wondered,
[01:51] SPEAKER_02: you know, what drew you and the why behind coming into this
[01:57] SPEAKER_02: communications slash PR world?
[02:01] SPEAKER_01: Yeah, I've been I've been in the industry a long time, but in different
[02:04] SPEAKER_01: facets. And if we look way, way back, I started in broadcast journalism. I
[02:09] SPEAKER_01: wanted to be on the radio and do news specifically. And I did. And I really,
[02:14] SPEAKER_01: I went to Satan Calgary. I went back to BC and I really started my career in
[02:19] SPEAKER_01: the broadcast space. And what that did for me was solidify my interest in the
[02:23] SPEAKER_01: story and the people because even when you look at a newscast, it's not just
[02:27] SPEAKER_01: facts. There's always the people behind and the stories behind. And and so I
[02:32] SPEAKER_01: really took that and I wanted I always wanted to then transition into
[02:36] SPEAKER_01: communications and to take what I had from a broadcast background into the media
[02:42] SPEAKER_01: relationship space into the communication space, which is what I did. And and for
[02:46] SPEAKER_01: me, it's been a really beautiful journey of being able to take something that
[02:52] SPEAKER_01: I learned at 18 basic broadcast journalism, some of those skills. And I still
[02:58] SPEAKER_01: apply a lot of them today. And I mean, the broadcasting as well has led us to
[03:02] SPEAKER_01: recently start a podcast because I was able to sort of bring it all back full
[03:06] SPEAKER_01: circle. So, but it really everything is rooted back into the story and the
[03:12] SPEAKER_01: people and those relationships. And that's what keeps me going as a person and as
[03:16] SPEAKER_02: a business owner. Okay, now being a business owner, what made you make that
[03:23] SPEAKER_02: decision of going out on your own as opposed to working for somebody else?
[03:30] SPEAKER_01: I think I always felt that I would regret it if I didn't try. I wasn't sure in
[03:37] SPEAKER_01: the moment, whether it was the right decision, but I registered my company eight days
[03:42] SPEAKER_01: after leaving my past job. And I just went for it. And I felt like I needed to
[03:48] SPEAKER_01: give myself the chance and give myself the opportunity to try something
[03:52] SPEAKER_01: different. And to take the communications expertise I had and applied in a
[03:57] SPEAKER_01: different way. I think for me, it's been an incredible learning experience. What
[04:02] SPEAKER_01: I come to the table with the communications knowledge, I've learned a ton
[04:06] SPEAKER_01: about running a business because I didn't go to business school. And to me, that
[04:11] SPEAKER_01: combo has been really fulfilling and quite an excellent journey. But it's it also
[04:17] SPEAKER_01: takes a lot of blind faith in moments and hope for the best and and really
[04:24] SPEAKER_01: always going back to trusting what you know and trusting what you do. And it's
[04:30] SPEAKER_01: similar to what we present and support our clients with is go back to your core
[04:36] SPEAKER_01: and trust what you know. And it's why we do strategic communication plans for
[04:41] SPEAKER_01: people. So you can navigate and pivot and change as constant. But if you know
[04:46] SPEAKER_01: what your messages are and you know your why and you can always go back to that,
[04:51] SPEAKER_01: it will continue to help you move forward. Even if you feel like it's the
[04:55] SPEAKER_02: tiniest step at a time. Yeah. It takes a leap, right? To you know, because you're
[05:01] SPEAKER_02: you're sitting in a in a world where you know, you if you're working for somebody,
[05:07] SPEAKER_02: right? It's it's it's pretty comfortable. It's pretty safe. You know, in in
[05:12] SPEAKER_02: some ways and then to I guess risk that to go on on your own. It's it's not an easy
[05:20] SPEAKER_01: thing to do. Is it? It's not. And it's a mental game. And and I give huge kudos to my
[05:25] SPEAKER_01: husband because he he told me I had to give it a year. And I was prepared to give it
[05:32] SPEAKER_01: six months. And if I had just gone with six months, I think I would have called it a
[05:36] SPEAKER_01: day. But he was right. He was really you have to give it a year. And when I was just
[05:41] SPEAKER_01: coming up to that year point, everything was falling into the place that it needed
[05:45] SPEAKER_01: to fall into. And I think that's where we often get caught up in entrepreneur. Headspace
[05:51] SPEAKER_01: is expecting things to happen faster than they will. Expecting clients to come faster
[05:57] SPEAKER_01: than they will. We have projects that that come. They come together after we have conversations
[06:04] SPEAKER_01: with the client for months and months and months. And I think that you just get used
[06:08] SPEAKER_01: to that. You have to get used to that timeline that it's not instantaneous. And when you're
[06:13] SPEAKER_01: in that larger corporate environment, you don't necessarily see that side. Yeah. That's
[06:18] SPEAKER_01: the side you're really in when it's you and yourself and your small team. Yeah. So let's
[06:24] SPEAKER_02: talk about the industry itself on the cups of communications and PR over that time span
[06:31] SPEAKER_02: from when you first started. What are the most significant changes you've seen in this
[06:37] SPEAKER_01: industry? I think on the media side that has been really a huge shift in terms of I mean,
[06:44] SPEAKER_01: you can speak to this too Mario in terms of volume of reporters. Local news coverage has evolved
[06:51] SPEAKER_01: significantly. And so from a media relations perspective, when clients are coming to us and saying
[06:57] SPEAKER_01: I want to be on the news, it's a different game. It's less. There's a lot more to it than that.
[07:04] SPEAKER_01: It's very nuanced. There's often budgets at play in terms of people buying coverage in time.
[07:11] SPEAKER_01: And so the industry media industry has changed so much. And so that has really changed how we
[07:17] SPEAKER_01: approach communications. But what it also has done that I think has been beneficial, especially for
[07:22] SPEAKER_01: small businesses is it's given small businesses the opportunity to tell their own story. Stop relying
[07:28] SPEAKER_01: on a media pitch for a story that's not really a story for a larger outlet and tell your own story
[07:36] SPEAKER_01: and find different ways to tell your story. I think podcasting has become a really great platform
[07:42] SPEAKER_01: where people are able to have these insightful conversations. It's to me at Harx Back to my talk
[07:48] SPEAKER_01: radio days. It's very similar to that. But it's it's an opportunity to share your own story as
[07:53] SPEAKER_01: opposed to relying on other people to tell it. And to me, that's been one of the biggest
[07:58] SPEAKER_01: transitions I think we've seen in the industry. I would argue the other one is that companies are
[08:04] SPEAKER_01: really starting to understand the importance of internal communication with their teams,
[08:10] SPEAKER_01: making sure that their teams feel like they're hearing from you first as opposed to reading about
[08:17] SPEAKER_01: it on social media. And and better aligning that HR department with that
[08:25] SPEAKER_01: internal communications, I think we're starting to see more of that. And I think to me, COVID,
[08:31] SPEAKER_01: that was one of the benefits of COVID is people finally started to see why that matters so much.
[08:36] SPEAKER_01: Because if your people feel like you're talking to them and that they're hearing from you,
[08:41] SPEAKER_01: they're more likely to stay with you, to support you. There's retention data to support that.
[08:47] SPEAKER_01: We know that. So I'm really loving that transition as well. So I'm curious, just a back track
[08:55] SPEAKER_02: a second about the media. And you know, having been in there, I've seen how it's been like news
[09:06] SPEAKER_02: rooms across the country, been decimated. So I'm curious and it's funny thing, because just the
[09:13] SPEAKER_02: other day I've received a note from somebody that's in your industry from Vancouver and asking
[09:20] SPEAKER_02: me about a certain media outlet here in Calgary and saying they can't find anybody, I don't know
[09:27] SPEAKER_02: anybody there anymore, etc. So I'm curious and a lot of those media outlets, you know, whether
[09:34] SPEAKER_02: they're printer broadcasts, they don't cover news and stories as much as they used it, right?
[09:42] SPEAKER_00: Business leaders, ready to cut costs and boost growth with a recurring billing solution that's built
[09:46] SPEAKER_00: for you? Our platform won't just save you money, it'll help you grow so that you make more money.
[09:51] SPEAKER_00: Build clearly, grow quickly with visibility. To calculate your savings, head to visibill.com today.
[09:57] SPEAKER_02: So when you're, you know, when a client comes up to you, you know, with what's a thought that I
[10:06] SPEAKER_02: want to be in the Calgary Herald, what do you tell them? Considering the climate that's out there
[10:11] SPEAKER_01: in the media these days. I really start with what I've always started my whole career as tell me
[10:17] SPEAKER_01: the story, pitch it to me first. Tell me why you think that this is worthy of coverage because I
[10:23] SPEAKER_01: used to be in the other side. And so if you can't convince me that it's a good story, then I'm
[10:28] SPEAKER_01: probably, it's probably going to be a hard sell to the journalist. So we usually start there.
[10:33] SPEAKER_01: And I also really approach it with if you really want to go this way, we're going to do it targeted.
[10:41] SPEAKER_01: We're not going to. And I think that a lot of peer agencies do this. This is not new information,
[10:47] SPEAKER_01: but it's not, we're not e-blasting to every journalist in the province every story. That's
[10:53] SPEAKER_01: ineffective. And it doesn't show that you even know what's going on. And so we tend to with all
[10:58] SPEAKER_01: of our clients, if we're really going to go that way, every time we look at and create who are
[11:04] SPEAKER_01: we talking to, who are we going to directly have a conversation with about this story. And we have
[11:09] SPEAKER_01: more success that way, obviously, than a blanket news release. But we also look at the entire picture.
[11:16] SPEAKER_01: And I go back to sort of the core of what we do is it's not just a press release is just a press
[11:23] SPEAKER_01: release. You need to, if you've got a story that's worthy, worthy of media coverage, then what
[11:27] SPEAKER_01: else are you doing with it? Is your executive director talking about it on LinkedIn? Are you
[11:34] SPEAKER_01: presenting things at conferences? Are you XYZ? What are the other things you're doing to support
[11:40] SPEAKER_01: this narrative? And I think that I want to see more of that. I want to see less of get me on this
[11:46] SPEAKER_01: outlet. And more of let's look at the different ways we can tell a story using all of the tools
[11:54] SPEAKER_01: available media relations. Absolutely. It's a great one when it's the right story. But what else? So
[11:59] SPEAKER_01: if a journalist declines, that doesn't mean that you don't do anything. It means that what else
[12:05] SPEAKER_01: are you doing as well? And I think that becomes really important.
[12:09] SPEAKER_02: So why is storytelling so important? And maybe describe what you mean by, when we talk about
[12:18] SPEAKER_02: storytelling, what are we talking about? What stories are we telling? And what are the most
[12:27] SPEAKER_01: effective stories to tell? I always, stories that really connect with people. I mean, what makes us
[12:34] SPEAKER_01: stop on a video when you're scrolling through your social feeds? What makes you turn up the volume
[12:39] SPEAKER_01: when you're driving your car in the radio? And what makes you choose one podcast episode in a list
[12:46] SPEAKER_01: over another one? It's because there's something that connects with you. Whether it's an emotional
[12:51] SPEAKER_01: connection or an education interest connection, it's something that resonates. And so you need to be
[12:58] SPEAKER_01: able to make sure that your story that you've chosen to share resonates with people and that it
[13:05] SPEAKER_01: connects with people and it's and the beauty of story is that there's everyone has one.
[13:12] SPEAKER_01: Everyone has a story. And that's what's what I love about it. It's just finding the right ones.
[13:17] SPEAKER_01: When I look at our podcast lineup that we did, we did a 12th episode season. We've done eight so
[13:24] SPEAKER_01: far have dropped. The variety is so amazing. But what's consistent is that they all have such a great
[13:33] SPEAKER_01: story that connects with different people in different ways. And that's what I wanted. I wanted
[13:38] SPEAKER_01: to be able to share some of these stories that didn't necessarily fit a carbon copy of a podcast
[13:45] SPEAKER_01: theme or a news story or something, but they were unique and they were important to share and
[13:51] SPEAKER_01: and relevant to today's conversation. And I think that that's what story is. It's finding those
[13:59] SPEAKER_01: moments and those pieces of what makes people fantastic and what people have struggled with and
[14:06] SPEAKER_01: how they've overcome it. And I think that we all need to hear those. Yeah. What is your advice to
[14:12] SPEAKER_02: businesses and entrepreneurs when it comes to social media?
[14:16] SPEAKER_01: Yeah.
[14:18] SPEAKER_01: So, oh, so many thoughts. My biggest advice is don't rely on social media as your go to
[14:26] SPEAKER_01: only communications approach. Social media is not yours. You don't own those platforms. You
[14:32] SPEAKER_01: don't own those channels. I mean, we all remember goshwin was that a couple years ago where
[14:37] SPEAKER_01: Facebook metta went down and it was Facebook and Instagram. What's happened? And small businesses
[14:43] SPEAKER_01: lost thousands and thousands of dollars because they built their entire communication platform,
[14:49] SPEAKER_01: their entire sales platform on someone else's tool. And so my advice is always social is great.
[14:58] SPEAKER_01: And that's fine if it's relevant for your audience and that you're in the right place on social.
[15:03] SPEAKER_01: But don't forget about everything else. Do not forget about your website. You own your website.
[15:09] SPEAKER_01: Use it. You own a newsletter. You can use that. Make sure that you're not relying on social to sell
[15:17] SPEAKER_01: all of your tickets for your event. If that is your sales strategy is well, can you just keep posting
[15:23] SPEAKER_01: it on Instagram? That's not a sales strategy. So I think that that is the biggest thing I get caught
[15:30] SPEAKER_01: up with small business owners. They want sales. And they want it done via via the gram. And it doesn't
[15:38] SPEAKER_01: it doesn't work. And I think and I shouldn't say it doesn't work. It can work with the right moment
[15:43] SPEAKER_01: and the right things that align. But it's not that's not a strategy. So social media is a tool. It is
[15:50] SPEAKER_01: a tactic. And so when I go back to what I mentioned about those strategic plans, that's the benefit
[15:57] SPEAKER_01: and the opportunity to look at what are all the different ways we're communicating? What are all
[16:02] SPEAKER_01: the different ways that we can make sure that we're telling our story? And how are we telling it
[16:07] SPEAKER_01: on the different platforms? That will serve better in the long run. It might not feel as satisfying
[16:14] SPEAKER_01: because it really happened in a week. You're not magically going to build a brand.
[16:22] SPEAKER_01: But we play the long game. Communications is the long game and you're setting yourself up with
[16:26] SPEAKER_02: a foundation for success. You can talk a little bit about, you know, I know a lot of these businesses
[16:32] SPEAKER_02: they want to be in that in that game in the social media game, but they just they they don't have
[16:41] SPEAKER_02: the time. Some of them don't have resources. And but they have to they have to and they want to be
[16:49] SPEAKER_02: there. But so what do you what do you tell those types of business owners?
[16:56] SPEAKER_01: Pick one and do it well. So I part of the problem that small businesses run into with
[17:01] SPEAKER_01: social is it's it's a time consuming endeavor to do it properly. And part of that because becomes
[17:09] SPEAKER_01: because they're trying to do all the channels. So you're better off going through and spending a
[17:15] SPEAKER_01: little of time doing some audience research and figuring out where your people are and doing that
[17:20] SPEAKER_01: channel well. I think I've worked with a lot of clients on LinkedIn specifically. How can we use
[17:27] SPEAKER_01: LinkedIn to leverage the business to business conversation that you're having because that's who
[17:32] SPEAKER_01: you need to be talking to. You don't need to be on Facebook. Your people aren't there. So doing
[17:38] SPEAKER_01: Facebook posts for the sake of doing pace Facebook posts is a waste of time. So if you don't have
[17:43] SPEAKER_01: finite everyone has finite time and finite resources. Yeah. So pick one and do it well rather than
[17:51] SPEAKER_02: trying to do everything poorly. Yeah exactly. Being an entrepreneur in Calgary. What do you think
[17:59] SPEAKER_02: are there any advantages of of having a business in this city? I mean I think Calgary has a really
[18:08] SPEAKER_01: great sense of entrepreneurial. That's a tricky word someday. So entrepreneurial spirit. And we've
[18:15] SPEAKER_01: heard that and I felt that and I think for me one of the biggest things I was nervous about when I
[18:21] SPEAKER_01: started was that I would feel isolated and in my own little bubble and I have never felt like that
[18:28] SPEAKER_01: in seven years. I felt so connected. I felt like I've had the opportunity to meet new people
[18:35] SPEAKER_01: and be inspired and energized by what the community brings. It's also though a hub and again
[18:45] SPEAKER_01: what COVID elevated was the remote game for companies such as mine. I have a client in Fort McMurray.
[18:52] SPEAKER_01: I've worked with them since before COVID. I've never met them in person. And we have such a strong
[18:59] SPEAKER_01: partnership and it works so well and I talked to them all the time. And I think that that has also
[19:08] SPEAKER_01: helped industry and helped people widen their scope of service.
[19:14] SPEAKER_01: And helped smaller communities. And so when you're looking at a red deer and a left bridge and they
[19:19] SPEAKER_01: don't have the communications level expertise in their town, they can pull from someone from Calgary
[19:25] SPEAKER_01: without having to pay for them to come out and to fly out and to drive out. And so I think that's
[19:31] SPEAKER_01: the location of Calgary both geographically but also in that space has really helped.
[19:36] SPEAKER_02: So what do you do, Melanie, besides work that gives you that maybe that work-life balance?
[19:46] SPEAKER_01: Well, I have a five-year-old so that keeps me pretty busy but I also
[19:51] SPEAKER_01: another friend of mine who's an executive level, we take a day off every month, the two of us,
[19:57] SPEAKER_01: and we go to the mountains. And so we did that this week and we went out and we hike for five hours
[20:04] SPEAKER_01: and we go out for lunch and it is it is mental wellness at its finest. And I think that
[20:10] SPEAKER_01: that's when you're an entrepreneur and when you're running your own business, it's very easy to get
[20:15] SPEAKER_01: down a rabbit hole with no sense of time in terms of how many hours you've spent that we can
[20:21] SPEAKER_01: where your world is. And so for me, I'm very grateful to have friends who have that similar
[20:27] SPEAKER_01: headspace to me but also I worked really hard out of the gate to create a structure and some balance
[20:35] SPEAKER_01: and boundaries with my clients from day one. And I have not wavered on that and I think for me,
[20:41] SPEAKER_01: well it felt really hard out of the gate. I think that was the best thing I ever did was I don't
[20:50] SPEAKER_01: answer my phone 24, 7 and I went clients text me at 11 at night unless something's on fire.
[20:59] SPEAKER_01: Literally, I'm not going to answer and they know that too. And so we have a pretty we have a
[21:05] SPEAKER_01: lot of clients who've been with us for years. And so that's just that's just there. We've set that
[21:11] SPEAKER_01: out of the gate. And I think that is probably one of the biggest challenges entrepreneurs face
[21:16] SPEAKER_01: is that time management and mental health. It's important. And just because you don't have a
[21:22] SPEAKER_01: corporate program forcing you to take mental health care for yourself, I think that you owe it to
[21:29] SPEAKER_01: yourself to do. So for me, that's been really important. As an entrepreneur, it's quite easy to go
[21:35] SPEAKER_02: down that road as you said and and burn out, right? Oh, it's so easy. And how often do you catch
[21:42] SPEAKER_01: yourself sitting on the couch at 10 at night scrolling or reading emails or like, oh, hey,
[21:49] SPEAKER_01: I should just answer this. Oh, hey, I forgot that one thing. I'm just going to pop into my office
[21:53] SPEAKER_01: because it's right there and do this. And I think that I've worked and had to work really hard to
[22:01] SPEAKER_01: make sure. No, no, just it's fine. Will anything change between now and Tuesday at 9 a.m? No, nothing.
[22:09] SPEAKER_01: Okay. So then let's move on. And I think that's, but it's still it's still a conversation with
[22:15] SPEAKER_01: myself constantly, but it's an important one. And I think that the world is I'm hoping going to
[22:22] SPEAKER_01: slowly get better at that as a whole. And then it will make it easier for entrepreneurs.
[22:27] SPEAKER_02: Okay. Here's an interesting question for you. As we continue on this past, when we're looking at
[22:34] SPEAKER_02: the media in Galaghery and in in general, and the dwindling of the resources and everything of
[22:44] SPEAKER_02: the media, do you think there comes a time from a communication standpoint that the media becomes
[22:51] SPEAKER_01: irrelevant? I think it becomes different. I don't think it becomes
[23:03] SPEAKER_01: relevant. And I am a big proponent of media and journalism. And I think we need that fact-based
[23:13] SPEAKER_01: approach to stories. And there are a lot of opinions on that.
[23:25] SPEAKER_01: And the foundation of what journalism is and needs to remain and why it's important in our
[23:34] SPEAKER_01: country, not just in our province, in our country. And I think what we're into is a lack of,
[23:43] SPEAKER_01: let's call it internet literacy, for example, in terms of people built to differentiate between
[23:49] SPEAKER_01: opinion pieces and editorial perspective. Here's a news article. And I think to me what's missing now
[23:58] SPEAKER_01: is because there's so much content, people don't necessarily know because it's not as obvious as it
[24:06] SPEAKER_01: used to be, whether this content is opinion, perspective, or facts. And that's what I'd like to see
[24:15] SPEAKER_01: as things go. And as things evolve is more clarity. And I appreciate that the opinion pieces is
[24:22] SPEAKER_01: what people might click on more. And great. But I think there's still such an important space
[24:29] SPEAKER_01: for fact-based journalism for people to then see both sides and make their own decisions. And
[24:36] SPEAKER_01: that, I feel like we've lost some of that. And I'd love to see us find a way back there
[24:42] SPEAKER_01: in a different way. And I think that, I mean, the landscape is evolved. It's going to evolve
[24:47] SPEAKER_01: and that's fine. How can we get back to a place with a forward lens where people are able to
[24:56] SPEAKER_01: be presented with the facts and make critical decisions on how they feel about it? Because I think
[25:02] SPEAKER_01: we've lost that is, I'm told how I should think about something. We get that a lot through
[25:09] SPEAKER_01: social media and all of the content coming at us. We get told how we should feel or how we should
[25:15] SPEAKER_01: react. And there still needs to be a, here's the facts. What do you think? Yeah, exactly.
[25:24] SPEAKER_02: All right. Well, thanks, Melanie, for joining us today.
[25:29] SPEAKER_01: Thank you so much. It's always a pleasure to chat with you. All right. That was Melanie
[25:33] SPEAKER_02: Nicholson, who's owner of MLC and Co in Calgary. I'm Mario Tonoguzi, managing editor of Canada's
[25:41] SPEAKER_02: podcast. Today, Calgary's podcast with Melanie Nicholson. Thanks for joining us.
[25:47] SPEAKER_00: Business leaders, ready to cut costs and boost growth with a recurring billing solution that's
[25:51] SPEAKER_00: built for you? Our platform won't just save you money. It'll help you grow so that you make more
[25:56] SPEAKER_00: money. Beal clearly grow quickly with visibility. To calculate your savings, head to visibill.com today.