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TRANSCRIPTION WITH SPEAKERS
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[00:00] SPEAKER_01: Welcome to Canada's podcast.
[00:05] SPEAKER_01: All right, ladies and gentlemen, welcome to Canada's podcast. My name is Rivers Corbett and just really really really thrill to have a voice
[00:18] SPEAKER_01: of entrepreneurship and Atlantic Canada with us today and I'm really pleased and honored to introduce to you Mr. Liam Bern.
[00:27] SPEAKER_01: Liam is just one of those guys. Well, why he and I get along so well is because he's like me.
[00:35] SPEAKER_01: We can't get enough of this freaking space as much as it may cause headaches and pains.
[00:42] SPEAKER_01: The joys and the thrills of being involved with the entrepreneurship journey are really really really special.
[00:48] SPEAKER_01: So, Liam, welcome to Canada's podcast. My man.
[00:53] SPEAKER_01: Thanks Rivers. I appreciate you having me on today.
[00:55] SPEAKER_01: Yeah, we're going to have a great conversation because we're going to talk about, you know, I want to get into enterprise or Canada, which has really become the voice in Atlantic Canada for the entrepreneur.
[01:08] SPEAKER_01: It's about events to media brand. It's focused on highlighting the local talent, investing in the future of Atlantic Canadian entrepreneurs.
[01:18] SPEAKER_01: You get some really cool stuff happening with that, but take us back to those times when you said, I'm going to be an entrepreneur.
[01:29] SPEAKER_01: What was it that tweaked in you said, I got to be an entrepreneur.
[01:34] SPEAKER_00: Oh, man.
[01:36] SPEAKER_00: My inability to take direction. No.
[01:39] SPEAKER_00: That's like all of us.
[01:40] SPEAKER_00: Yeah, yeah, yeah.
[01:42] SPEAKER_00: I actually like the first real exposure that I had to entrepreneurship was really young.
[01:51] SPEAKER_00: I was actually selling, I was selling like a stuffed door to door and I had an opportunity to vacuum cleaners.
[02:01] SPEAKER_00: Yeah, when I was like 19, when I was like 19 years old, I was selling vacuum's door to door and I was actually really good at it.
[02:08] SPEAKER_00: And the opportunity came up to open my own distribution office.
[02:13] SPEAKER_00: And I didn't really understand what that meant at the time, but I incorporated a business.
[02:18] SPEAKER_00: I started hiring people all the direction of somebody much older than me.
[02:22] SPEAKER_00: And I kind of just caught the bug. Now, I mean, I failed miserably and I failed miserably many times after that too.
[02:29] SPEAKER_00: But it's a great passage.
[02:32] SPEAKER_00: Yeah, for sure, for sure.
[02:33] SPEAKER_00: The first, a real exposure that I had to entrepreneurship.
[02:39] SPEAKER_00: I had an opportunity to leave Canada and go live in Poland and work for a tech startup, which is now the very well known email marketing company called Get Response.
[02:50] SPEAKER_00: And at the time, Get Response was still just in one building with maybe a hundred employees.
[02:55] SPEAKER_00: It wasn't very big. And so the founder was still very involved in the company.
[03:00] SPEAKER_00: And I was like, this is really cool. Like he was in all the meetings.
[03:04] SPEAKER_00: He was on the phone with customers and stuff. It was really interesting experience and comparison to what I had working for big corporations.
[03:12] SPEAKER_00: And so when I got back here to Canada and started a branch out of my own, I started to really learn about the tech entrepreneurship space.
[03:23] SPEAKER_00: And this was in 2012.
[03:27] SPEAKER_00: And that's when I hit my first real business.
[03:31] SPEAKER_00: I started a tech startup called Freshify.
[03:35] SPEAKER_00: And my goal was to provide, get this, this is hilarious.
[03:40] SPEAKER_00: My goal was to provide fresh organic food delivered to the door of everybody in Halifax, right?
[03:47] SPEAKER_00: And eventually in Atlanta, Canada.
[03:50] SPEAKER_00: And why?
[03:51] SPEAKER_00: Yeah. And it was this is before food was being delivered.
[03:56] SPEAKER_01: Yeah.
[03:57] SPEAKER_00: And everyone was like, this is a really cool idea.
[04:01] SPEAKER_00: And I had the backend built, the website built that I put a bunch of my own money into it.
[04:05] SPEAKER_00: And I started going out for funding and people were like, people were telling me, no, people are never going to order fresh food online and have a deliver to their door.
[04:18] SPEAKER_00: And I couldn't get any more money.
[04:20] SPEAKER_00: I couldn't get anything funding for it.
[04:23] SPEAKER_00: And I was like, this is such a good idea.
[04:25] SPEAKER_00: And you know, a couple of years later, I mean, look where we are now, right?
[04:28] SPEAKER_00: Yeah.
[04:29] SPEAKER_01: Yeah.
[04:29] SPEAKER_01: It's crazy.
[04:33] SPEAKER_01: So, first of all, curious is to, how do you get people laid in the young entrepreneurs in particular?
[04:39] SPEAKER_01: How do you get the job in Poland?
[04:42] SPEAKER_01: That's the nice thing you're earning.
[04:44] SPEAKER_00: That was really just a right place, right time thing.
[04:47] SPEAKER_00: There was, I was working for a company and I wasn't making a ton of money.
[04:55] SPEAKER_00: And my wife at the time, her wife's wife, we just found out that we were pregnant.
[05:01] SPEAKER_00: And I was like, I need to be like, I need to be grown up mode now.
[05:06] SPEAKER_00: I need to be making more money here.
[05:08] SPEAKER_00: So, I started looking for better paying jobs and stuff and I came across this position of director of sales.
[05:18] SPEAKER_00: And I had a ton of sales experience.
[05:20] SPEAKER_00: And the guy that was recruiting all from Poland, he was from South Africa.
[05:26] SPEAKER_00: He worked for eBay before and he had come over to this startup to help.
[05:29] SPEAKER_00: And we just hit it off.
[05:30] SPEAKER_00: We were both like really heavy duty sales people at the time.
[05:33] SPEAKER_00: We chatted back and forth.
[05:34] SPEAKER_00: The numbers looked right.
[05:36] SPEAKER_00: And he said, you got to spend a couple of months in Poland and I was like, yeah, man, let's do that.
[05:42] SPEAKER_00: That sounds fantastic.
[05:45] SPEAKER_00: My ex-wife was not over-lifues about me disappearing during her early pregnancy.
[05:52] SPEAKER_00: But it was still a great time.
[05:55] SPEAKER_00: That's so cool.
[05:56] SPEAKER_01: I just love it.
[05:57] SPEAKER_01: My new real, your real pioneer in that whole space that you're hanging out with.
[06:02] SPEAKER_01: The spaces you've hung out with, you know, things such as the CRM, the email marketing, the organic food and so on.
[06:10] SPEAKER_01: But it's sales guy through and through.
[06:11] SPEAKER_01: And so, you know, I want to touch into that because to me, it's the number one, I'll call it a talent that is really lacking in entrepreneurs in our world, let alone in Land of Canada.
[06:27] SPEAKER_01: We spend so much time teaching people about how to pitch to investors.
[06:32] SPEAKER_01: We forget about how to teach them, not how we just don't do it.
[06:36] SPEAKER_01: Teaching them on pitching to customers.
[06:39] SPEAKER_01: Can you talk about some fundamental mistakes that entrepreneurs are going through right now in that full area of sales?
[06:48] SPEAKER_01: Do you say you got to get focused on these things because you're just seeing that void in the market right now.
[06:55] SPEAKER_00: Yeah, I mean, when it comes to best practices, really the best practices that there are there are no rules when you're a small business owner.
[07:07] SPEAKER_00: Like, you know, cash is king and a lot of businesses fall flat on their face and what I've noticed and what I always had a hard time, you know, in the beginning too, was managing the managing transaction all the way through till the end, right?
[07:22] SPEAKER_00: Just because someone says that they're interested in buying something from you, like that checks a box off, but having that revenue is still so far away in most cases.
[07:34] SPEAKER_00: And so the biggest way to manage that is to have developed a great relationship with who it is that you're, you know, the person right in the checks basically is to have a pre-established relationship.
[07:48] SPEAKER_00: And I would, I mean, I really have to say that you should never be going into a situation where you're trying to sell something or where you're asking for money, where the person that you're talking to doesn't already 100% know why you're there through your marketing activities, through your pre-sell activities.
[08:08] SPEAKER_00: Right, if you're going into whether it's a pitch conversation, whether you're going in like what I talk to like my daily most daily function is talking to potential sponsors for conferences and for a magazine for a podcast.
[08:20] SPEAKER_00: If I'm going and sitting down in front of somebody and talking to them about that and having the brochure in front of me, I expect that they through my other activities that they've already there, they already know why I'm there.
[08:31] SPEAKER_00: They already know what you know what package I think is best for them. They've seen all the commercials, they've seen the advertisements online. I've sent them three or four emails, they've seen the videos, right. All this stuff has already happened because the last thing you want to do is be sitting down in front of somebody and having that really awkward situation where you still have to sell the gap where you still are trying in the final pitch to try to figure out what it is that the customer needs to buy from you. You should already know that that should be long gone.
[08:58] SPEAKER_00: It should be a formality that you're just sitting down and saying, here's what I think it should be like, you know, that should be the handshake, the handshake session, not, you know, the, well, which one of these would you like to buy today.
[09:10] SPEAKER_00: That should have happened a long time ago before you ever sit down with someone because what entrepreneurs will find what I found is it is really, really really difficult to sit down with somebody, especially when you're a new business.
[09:22] SPEAKER_00: It's very difficult to get in front of somebody. So you have to make so much use, like perfect use of that time. And so overcoming barriers and hurdles or doing like closing or, you know, objection handling objections, all that stuff should be long, long gone.
[09:39] SPEAKER_00: So having a great relationship, having a great relationship and having them understand it.
[09:45] SPEAKER_01: I love this conversation because so much we dive into you want to buy by buy right and you're saying, no, it's about relationships and find that needs, it's trying that need and or that pain point, whatever you want to call it and making sure that by the time you get to that person's office, they know that you're there to help them.
[10:04] SPEAKER_01: And you've got a solution and you're just need to talk about that solution. So I find this, you know, in our day and age, it's really about, okay, rush rush rush, which you're suggesting it's a little bit more of a dance to a wall, to okay, now we're ready to kiss.
[10:22] SPEAKER_01: So I think it's a very important thing. How do you approach that that that that that jury of I could say that credit or certain hacks that you use that just keep you focusing on that because I'm with you, man, I'm with you.
[10:38] SPEAKER_00: Yeah, I mean, I, you know, it's kind of like courting right courting 1800s.
[10:44] SPEAKER_00: And so the pre-sell activities and the and the marketing activities of your business have to be on point, right? So, you know, I can drill down far enough into my marketing activities to know whether or not the person who I'm going to be sitting in front of, I know what they've seen.
[11:04] SPEAKER_00: I know if they've seen my advertisements, I know if they've seen my meals. In fact, I'll be honest with you, I know if they've even clicked on links in the email, the email marketing emails that they've sent out.
[11:14] SPEAKER_00: So I already know all this stuff. And so, yeah, you're and so the pre-sell activities are things like making sure that you have someone who's sending out specific brochures or that you're the funnel that you've built for that person to travel through before they meet with you, making sure like checking where they are in that funnel.
[11:31] SPEAKER_00: I want to know how many different pieces of marketing information they've seen already so that I can fill in those gaps.
[11:37] SPEAKER_00: So one, I don't look like I'm repeating myself into I know where they are in their head and part of their customer journey.
[11:43] SPEAKER_00: And so one of the biggest hacks for that is having a great well properly functioning CRM like I use HubSpot.
[11:50] SPEAKER_00: And HubSpot. Yeah, HubSpot connected with with my email marketing system, which I use MailChimp.
[11:57] SPEAKER_00: So I've got MailChimp, I've got HubSpot. And you know, for landing pages, I use Unbounce.
[12:03] SPEAKER_00: But when all those things are functioning properly together, I can go into a potential client, somebody who I'm thinking about selling, I can see where they are in their life cycle.
[12:11] SPEAKER_00: I can see what marketing information they've got. I know exactly where they are in the process. And as a small business owner, especially someone, you know, really just first starting out when revenue is so key, like you really have to be that dialed in to your potential clients.
[12:25] SPEAKER_00: Like you have to know exactly who they are, what they are, where they are. Yeah. And in order for you to be able to, you know, close that sale essentially.
[12:33] SPEAKER_01: Yeah, I love that. I love that be said in, you know, I love it because I'm terrible at it. I'm really diving in the relationship about this.
[12:41] SPEAKER_01: The actually until you want to kiss me versus really understand that this is the deal she's going to wear this verse.
[12:47] SPEAKER_01: She's going to do that in someone. I don't really analyze that. And it's because I'm not a detailed person. So I love the fact that you reinforce that.
[12:54] SPEAKER_01: And because it matters on the detailed person or not, get the system in place. At least that someone can manage it for you.
[13:00] SPEAKER_01: Look after those detailed pieces because when you get there, you're lucky to have that time. 100%. I love it.
[13:08] SPEAKER_00: And don't do everything yourself. I've done that before. Some people don't want to spend money on maybe hiring somebody because it saves money.
[13:19] SPEAKER_00: But whatever my strengths are, that's what I have to use. It's being in person to person meeting up, great at doing person to person meetings.
[13:28] SPEAKER_00: But all the other setup stuff, like, you know, I got to have somebody else do it because if I focus all my energy and all those other things, I'm going to fall fall on my face when it comes time to do the one really good thing that I'm good at, you know.
[13:39] SPEAKER_01: And I'm sorry you're a fan of that because they provide you all those supports and resources that they'll be with it.
[13:46] SPEAKER_00: Yeah, I like, well, I like hop spot because of the fact that almost everything is automated.
[13:50] SPEAKER_00: You know, it syncs up with all the other tools that I use, the G suite, it syncs up with Mail, she syncs up with on bounce.
[13:57] SPEAKER_00: So everything just feeds into HubSpot and I really don't have to do anything. And it's, it's incredibly low cost to like, I mean, a lot it's like Salesforce is incredibly expensive.
[14:06] SPEAKER_00: If I had my brothers, I'd use Salesforce, but I mean, I don't feel like spend a thousand dollars a month.
[14:12] SPEAKER_00: So HubSpot's cheap and it has all the automation tools. It's not as robust, but I don't have enough employees really to justify that kind of expense yet.
[14:19] SPEAKER_01: Thanks for letting us take a jump down that rabbit hole because there's not too many sealed professionals out there that really drive deep into what we just talked about.
[14:30] SPEAKER_01: So thank you for that. So so you you you had in the events company that was very much focused in on doing events specifically for entrepreneurs bring them together, bring value, bring education, bring relationship building and so on.
[14:47] SPEAKER_01: But you do it across the country and you have pivoted to I'm going to say contract, but not really contracted pivoted to say I'm going to go deep in Atlantic Canada rather than wide in Canada.
[15:04] SPEAKER_01: What what tells about enterprise or and what's your mission that you're on right now and driving and driving entrepreneurship, the journey to conversation, the success of entrepreneurship in Atlantic Canada.
[15:19] SPEAKER_00: Sure. Yeah, so we met in 2016 at the entrepreneurial development conference in Expo.
[15:28] SPEAKER_00: Yeah, I can't remember who it was that introduced us, but anyways, the entrepreneurial development conference in Expo was a conference.
[15:35] SPEAKER_00: At the time, it was just going to be a one off show. I thought maybe a hundred people would show up, you know, I really didn't think it was going to what was going to happen happened.
[15:44] SPEAKER_00: But it was just a gathering for people to network and to bring in, you know, 50 or 60 experts from the Atlantic region and also from around different parts of the world to talk about the best practices for really the young entrepreneur, the new entrepreneur.
[16:04] SPEAKER_00: And we did that and it was so successful that a lot of our sponsors were like, you should do this across the country. We will support you everywhere.
[16:14] SPEAKER_00: And so we did. We went and we did a whole bunch of sessions through, you know, from between 2016, 2018. It was insanely exhausting to do something like that with such a small team.
[16:27] SPEAKER_00: And what I noticed was that although we had a great time and we're successful in every city that we went to, I just didn't have the same, the same passion for it that we didn't we did the show in 2016 and the show in 2018 and Halifax.
[16:45] SPEAKER_00: So then so anyone who was at the 2018 show and also probably remembers that I also became quite sick and was hospitalized. So we did take quite a bit of a break after the last that last show.
[16:56] SPEAKER_00: And I got into consulting work because I wanted to kind of dial back how much effort I was putting it into the world. But
[17:04] SPEAKER_00: we I was I missed so much we started to ramp up the 30 DCE show for 2020. That's when we were going to get back into it. I'd been doing consulting. We wanted to get back into it and then COVID happened.
[17:18] SPEAKER_00: And you know what I'm really glad that COVID happened because I was all in to go back and start doing the same thing I was doing before.
[17:26] SPEAKER_00: To as follow the sponsors across the country follow the money basically. And when co co it happened we had to cancel the show and it made me take a really really deep look at what I actually was enjoying out of this right like take my own advice really like is do what you love right help other people money will be a byproduct is long as you're trying to help other people and doing what you love.
[17:52] SPEAKER_00: And so I needed to create a couple of a couple of additional foundations for the company in case there was another pandemic. So we have the magazine enterprise magazine and we have the podcast enterprise podcast those will survive no matter what.
[18:08] SPEAKER_00: And but the you know the you know the whole look to the whole thing is the enterprise event. So we rebranded it from the entrepreneurial development conference and expo to enterprise or Canada.
[18:19] SPEAKER_00: But enterprise or Canada is a content producing company for entrepreneurs for Atlantic Canada only are you know the the the pinnacle is our one once a year event.
[18:31] SPEAKER_00: But then we have our quarterly magazine which will be launching at the first event in 2023 in April. And then we have our biweekly podcast which which launches next month.
[18:41] SPEAKER_00: And so we're a year round content providing company. It's like a hub for entrepreneurs in Atlantic Canada.
[18:47] SPEAKER_01: I love it. I love it. I love it. So how are you getting the message right now you know you're talking to spend a lot of time with sponsors and so on.
[18:56] SPEAKER_01: How are you getting the message right now about the value proposition that enterprises bringing to the market.
[19:03] SPEAKER_00: Yeah well I mean the value proposition is different depending on who you're talking to for the for the attendees.
[19:08] SPEAKER_00: You know the the per the attempt people that go to the show the value proposition is in learning from the speakers.
[19:15] SPEAKER_00: We were we're obviously blessed with the massive database of people who have already attended the show from sponsors from key partners stakeholders all the way down to the thousands of people that actually came to the show.
[19:28] SPEAKER_00: So those databases still exist and have always been nurtured on social media and email marketing.
[19:33] SPEAKER_00: And so we just recently started sending out you know email marketing information to people with regards to that.
[19:41] SPEAKER_00: There's a ton of activity on social media. We've made the decision to move away from Facebook as a lot of people are doing now.
[19:50] SPEAKER_00: Because the the the audience is a little more mature on on LinkedIn. And so all of our marketing activities not happening on LinkedIn.
[19:59] SPEAKER_00: And I'm just noticing the people they uptake even in the first like we only announced the enterprise or conference about a month.
[20:06] SPEAKER_00: Yeah just like six weeks ago and there's already something like 650 people who have RSVP on LinkedIn.
[20:14] SPEAKER_00: And I'm going through the list of the people and there it's it's a very mature audience. We're talking about a lot of see sweet people and medium businesses have have RSVP.
[20:24] SPEAKER_00: And then of those 650 people we've got a couple of hundred who have gone even further down the funnel and who have now actually registered on event bright and given our details saying as soon as the ticket goes on sale I'm buying one email me.
[20:37] SPEAKER_00: I was I didn't expect.
[20:40] SPEAKER_00: Yes. Yeah. Yeah. And so I did I didn't expect that 13 months away from a from a conference we'd have 650 people who are like let's go but there is and I think it's because it hasn't been events in say you know two years.
[20:54] SPEAKER_00: But people are like really really really pumped about it. I'm already I've gotten I mean I've got a whole spreadsheet now of dozens of guests for the podcast.
[21:03] SPEAKER_00: We've got at least 15 speakers who have we're you know still interviewing like things are moving really really fast and I'm really pumped about it.
[21:11] SPEAKER_01: That's so cool. So so as entrepreneurs we're leading in or so okay Liam you're out there you're right there but you got to feed yourself right now how you bring it in revenue while you're while you're moving towards this.
[21:25] SPEAKER_00: Yeah. The more mentioned you've got congratulations on that. Yeah thanks I appreciate it. Well I mean I I did survive for a couple of years as a consultant and so I've developed some pretty good relationships with a couple of like major clients that I still serve as.
[21:45] SPEAKER_00: So you know managing their email marketing campaigns their funnels online. I mean that's that's what I'm good at whether it's my business myself or whether I'm helping another business develop their own sales funnel.
[21:57] SPEAKER_00: However it's just not something that I picture doing for the rest of my life I got in it for two years and I was like you know I'm good at this but it's not what I love so fortunately I still have some clients that pay the bills but.
[22:08] SPEAKER_01: Yeah but you know what there's nothing wrong with that anyway you know entrepreneurs go I should you mention a little earlier you went to did some some businesses didn't work out so you do what you got to do but you've always been honest to that spirit that that we want to have your own business and to have your own event business and media business and the fact that you're doing that with some actually you know getting some clients on the side.
[22:38] SPEAKER_01: And I help you get there that's just breaking us I just love that that's that's the spirit of the pioneer entrepreneur side also is key side also is key so I have to really key and diversification wherever you want to call it so so that's really cool talk to us about what you're experiencing with the entrepreneurship environment and and Atlanta Canada.
[23:01] SPEAKER_00: Well I mean there's definitely been a couple of really big shifts that I think were probably inspired a bit by the pandemic yes the like the big buzzwords now our sustainability the big buzzwords our innovation and the big another big buzzword buzzwords and these are all things we're going to talk about the conference but at scaling yes yes this was not the those.
[23:30] SPEAKER_00: Especially innovation and sustainability that stuff was not in 2016 2017 2018 you know that wasn't even you know there were companies doing it but they were small and they were it was very small piece of the pie but now I mean Halifax and Atlanta Canada's a whole but Halifax especially where I mean we're becoming like an international hub for tech entrepreneurship and I've I think the one thing that I've seen more than anything else.
[24:00] SPEAKER_00: Is that people realized when the pandemic started and it never went away that we didn't we don't have to do things the way that we thought we did or that we've been told that we have to for so many years.
[24:16] SPEAKER_00: I remember when I closed the office that I was operating out of and I just always thought I needed an office I was spending like $2,800 a month on rent right and then they were like well we can't you can't come here anymore sorry.
[24:30] SPEAKER_00: I was very close and I was like well this is my business and I like we can't come here and and and then but after like three months I was like why the hell was I paying $2,800 like and I'll never I'll never go back to that again like that was that was a terrible idea but we just it's so engraving in our brains that we have to like have a business and so I place a business now we all work remotely and things get done and everyone's happy like it's really great to be able to know that I can go anywhere's you know I want sit down if I have internet my laptop I can work anywhere's I can work.
[25:00] SPEAKER_00: I want and that is a really cool feeling and I think that everyone's starting to everyone kind of figure that out in their own way what regardless of what their business was they're like that at first it was like oh my god I can't wait to back to normal and it was like holy crap I have no idea what to do and eventually it was like well I could just do this instead no one's going to yell at me this is better why don't I just do it this way so everyone seems to have kind of caught that their own innovation bug basically.
[25:24] SPEAKER_01: Yeah I love it and and I think it's great as t-shirts and hoodies are the kind of come to New York or the business I think to be in the most formal where industry just a comfortable tip top tailers top top top business to be and I got to think.
[25:40] SPEAKER_00: Yeah can't really does all of his podcast in his in his box you wear a suit jacket and then his boxers and he makes a point of having a camera on the side so you can see that he's not wearing pants and all of his meetings.
[25:53] SPEAKER_01: That's so brilliant.
[25:55] SPEAKER_01: So well so so what we're coming here at the end of this conversation one of the things that's what's kind of leaning now how do people hang out with you Liam and Enterprises are defined more about what you do and I think what I love about this is you're you're really the organization that's the voice for a large of printers with the with the media company and the well with Enterprises
[26:22] SPEAKER_01: and all of the things so lean in Matt tell us how people can hang out get registered for the conference or the things.
[26:29] SPEAKER_00: Sure well there's there's two ways anyone that's ever message to be on LinkedIn knows that I respond to everybody on LinkedIn so if you've got specific questions if you want to talk if you want to get on the phone for half an hour whatever just mess it me on LinkedIn but anything to do with Enterprises is all in one place.
[26:48] SPEAKER_00: If you want to learn about the magazine you want to learn about the podcast or listen to the episodes that are already out or if you want to put your name down until tickets go on sale which they won't go on sale until probably I think like August is when we're planning August September.
[27:03] SPEAKER_00: So until then you can actually go to www.enterpricer.ca and put your name down in the ticket registration last for free and anybody that does that before tickets go on sale will actually get a discount when the tickets go on sale.
[27:16] SPEAKER_00: So if you pre register you're going to get a discount anyways and then that also signs you have for the email marketing list so you'll get a notification every time you podcast commode anytime we have a new speaker you'll get the bio of the speaker when we start announcing sessions over the summer what sessions are actually going to happen during the conference all that stuff you know all that stuff as long as you're registered to buy a ticket when when they come out and there's no obligation to buy one but your names on the mailing list basically.
[27:41] SPEAKER_01: Yeah I know I love it you're you're doing the drip campaign focus on the hotline I think it's pretty cool that you got a venue for yet.
[27:49] SPEAKER_00: Yeah well I mean we're we've got two and I can't say yet because we haven't signed a document yet but I'm pretty sure most people who live in Atlanta can't know where conferences happen in Halifax.
[28:00] SPEAKER_00: There's a pretty big building in downtown where they go down so.
[28:04] SPEAKER_00: Yeah.
[28:05] SPEAKER_00: Yeah.
[28:06] SPEAKER_01: What do you what what's the next 13 months look for you then because you're talking well actually 12 months because you're talking it's April right that the.
[28:16] SPEAKER_01: Yeah.
[28:16] SPEAKER_01: Yeah.
[28:16] SPEAKER_01: Yeah.
[28:16] SPEAKER_01: Yeah.
[28:16] SPEAKER_01: I know that you're a media you're you're much more than one event but with the focus in on the next 13 months of building your business.
[28:25] SPEAKER_01: Yeah.
[28:25] Speaker UNKNOWN:
[28:25] SPEAKER_00: I would highlight the well the events side of it is a second nature to me now so and the the amount of signups that we have have really like help us.
[28:38] SPEAKER_00: Great gain a lot of traction with sponsors so the sponsor event development side of it is really on autopilot now so the next big thing for us and and pod I mean the podcast is just you know I love it because it's just fun to do you know.
[28:53] SPEAKER_00: So big thing.
[28:54] SPEAKER_00: Yeah exactly the big thing for for us right now is to be able to launch the coolest entrepreneurship and business magazine Atlanta Canada next year at the conference that's going to be a.
[29:07] SPEAKER_00: The enterprise or magazine is going to change the way people expect their magazine for for entrepreneurship and business and Atlanta Canada to be it's going to make a lot of people shake.
[29:19] SPEAKER_00: You know that you know our competitors are going to like all crap we get a step our game up we're going to we're going to launch an amazing amazing magazine so right now I'm working with some.
[29:28] SPEAKER_00: Acc editor and chiefs or interviewing talking to them and figuring out who's going to help me run that because I've never run a magazine company before i'll learn how to do it.
[29:37] SPEAKER_00: I'm an entrepreneur.
[29:39] SPEAKER_01: A lot of what you man you just say let's go do it let's do it.
[29:44] SPEAKER_00: So yeah for the next 13 months we're going to be we're going to be building so one hell of a magazine.
[29:49] SPEAKER_01: Yeah good for you good for your work we're glad you came back from Poland or glad that you're focusing on Atlanta Canada it is a hot paid right now and there's a lot of there's a lot of need for the value you're going to bring brother so.
[30:05] SPEAKER_01: Thanks for being on Canada's podcast we yeah we certainly appreciate it and i'm glad i'm one of your colleagues and bringing the voice of entrepreneurship to to Atlanta Canadians and beyond so.
[30:16] SPEAKER_01: Lean folks connect with Liam be so right response pass enter pressure go find out what they're doing follow them it's it's going to be great a great ride till next day for all then after that it's going to be an even more fantastic ride so keep doing.
[30:35] SPEAKER_00: Alright thanks.
