Massage expert does it differently than the average bear!

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[00:00] SPEAKER_01: Welcome to Countless Podcast.
[00:05] SPEAKER_01: All right, ladies and gentlemen, welcome to Canada's Podcast.
[00:09] SPEAKER_01: This is the Atlantic Canada version of your host River's Corbett.
[00:13] SPEAKER_01: And really pleased to have my colleague and friend here on the podcast with me today,
[00:19] SPEAKER_01: Kimberly Wink Vincent from St. John, New Brunswick.
[00:23] SPEAKER_01: We're going to take you on a little bit of a journey with her business,
[00:25] SPEAKER_01: which is all about helping people feel good.
[00:30] SPEAKER_01: So I'll get into that in just a second.
[00:32] SPEAKER_01: Welcome to the show, Kim.
[00:34] SPEAKER_00: Thank you for having me, River's.
[00:36] SPEAKER_00: This is fantastic.
[00:37] SPEAKER_00: I've been looking forward to having this conversation.
[00:39] SPEAKER_01: You have been.
[00:40] SPEAKER_01: You have been for sure.
[00:42] SPEAKER_01: Well, it's great to have it in folks.
[00:46] SPEAKER_01: What Kimberly does and she, she's in the massage world.
[00:50] SPEAKER_01: She hangs out with, with those people, me included,
[00:54] SPEAKER_01: who really understand the value,
[00:57] SPEAKER_01: who really understand the benefits of getting massage.
[01:00] SPEAKER_01: And what's neat about this conversation is that when she came out of school,
[01:05] SPEAKER_01: right away, she started her business,
[01:07] SPEAKER_01: which is really a testament to her moxie of a result
[01:11] SPEAKER_01: and her sense of grabbing risk and running with it.
[01:15] SPEAKER_01: Not a lot of her colleagues that presume Kimberly did that.
[01:19] SPEAKER_01: They probably went and worked for other people.
[01:21] SPEAKER_01: So you were being a rebel for sure.
[01:23] SPEAKER_01: So anyway, what I want to do first is kind of want you to do
[01:27] SPEAKER_01: through that headspace when you came out of what school did you go to for massage?
[01:34] SPEAKER_00: Can you concept it?
[01:35] SPEAKER_00: Can you constate institute for massage therapy and Frederick?
[01:38] SPEAKER_01: All right, cool.
[01:39] SPEAKER_01: So when you came out of Kenny, what was when you were in your head and you said,
[01:44] SPEAKER_01: no, I'm going to start my own.
[01:46] SPEAKER_01: When everybody else is off running and working for somebody else.
[01:50] SPEAKER_00: Well, I think I always had a bit of an entrepreneurial spirit in me.
[01:54] SPEAKER_00: And I never wanted to be the first that was working for someone else.
[01:59] SPEAKER_00: I had goals and aspirations that I wanted to put into place right away.
[02:04] SPEAKER_00: And I do from a history of no other entrepreneurs in my family.
[02:09] SPEAKER_00: So I sort of had to bootstrap it and learn along the way.
[02:13] SPEAKER_00: Right.
[02:13] SPEAKER_00: It was a very interesting beginning, but you know,
[02:16] SPEAKER_00: you take us to that.
[02:17] Speaker UNKNOWN: Yeah.
[02:18] SPEAKER_01: Well, what you're beginning is a lot of people leaning into this podcast or newbies also.
[02:23] SPEAKER_01: So talk about it.
[02:25] SPEAKER_01: Did you get a building?
[02:26] SPEAKER_01: Did you get a room somewhere?
[02:27] SPEAKER_01: Did you what did you end up doing?
[02:30] SPEAKER_00: Well, I was actually just right across the parking lot from where I am right now.
[02:35] SPEAKER_00: You're on the millage avenue on in St. John's, Rosewood.
[02:39] SPEAKER_00: And what used to be a women's fitness center.
[02:42] SPEAKER_00: I happened to pop in there one day while I was in school and provide them a resume
[02:48] SPEAKER_00: and told them that I was a such therapy student.
[02:50] SPEAKER_00: And the owner of the gym said,
[02:51] SPEAKER_00: wow, we're looking for a massage therapist.
[02:54] SPEAKER_00: Would you like to come in, you know, see some space?
[02:55] SPEAKER_00: So I started off working inside that gym right out of school.
[03:00] SPEAKER_00: Nice.
[03:00] SPEAKER_00: And had a little base of about a hundred square feet, you know, just enough for me and my client.
[03:06] SPEAKER_00: And worked out building up my clientele and learned what it meant to do advertising
[03:14] SPEAKER_00: and to, you know, get to know your clients and really build a network
[03:20] SPEAKER_00: and get to know the people in the community to put my name out there.
[03:26] SPEAKER_00: Because at that point, I was brand new.
[03:28] SPEAKER_00: The only thing I had was my reputation and positive word of mouth, you know,
[03:36] SPEAKER_00: starting off, that was what we, that was the dirt, you know, if you would have the hard.
[03:43] SPEAKER_00: Just go in.
[03:45] SPEAKER_00: It hurt me.
[03:47] SPEAKER_00: You just dove right in.
[03:50] SPEAKER_00: I did.
[03:51] SPEAKER_00: I did.
[03:51] SPEAKER_00: I think, you know, I think when you have that sort of spirit and you know that that's what you want to do,
[03:58] SPEAKER_00: you just kind of let it go and you flow with it.
[04:01] SPEAKER_00: And don't let fear and all those worries of everybody else.
[04:05] SPEAKER_00: I had to block that all out of my mind of, you know, my people saying don't, don't take that road.
[04:12] SPEAKER_00: And why don't you just go to school and get a real job like your sister.
[04:15] SPEAKER_01: Yeah, that's right.
[04:16] SPEAKER_01: How many of us entrepreneurs have said get a real job?
[04:19] SPEAKER_01: That's too funny.
[04:21] SPEAKER_01: That's too funny.
[04:22] SPEAKER_01: So what were some hacks that you used when you first started?
[04:25] SPEAKER_01: How long ago was that?
[04:26] SPEAKER_01: Did you use my?
[04:27] SPEAKER_00: Oh goodness.
[04:27] SPEAKER_00: Well, that was in 2002, it was 20 years ago this summer.
[04:33] SPEAKER_01: Wow.
[04:34] SPEAKER_01: Good for you.
[04:35] SPEAKER_01: So what were some of the things that you did then that that necessarily you wouldn't be doing now
[04:40] SPEAKER_01: with regards to hacks like, you know, advertising the paper as an example.
[04:45] SPEAKER_01: So what was the thing that you might have done?
[04:47] SPEAKER_01: Okay, let's go way back.
[04:48] SPEAKER_00: So we're talking way back when, you know, I think there's still a lot of people on dial up internet.
[04:53] SPEAKER_04: Yeah.
[04:53] SPEAKER_00: So before social media and Facebook, we didn't have that luxury.
[04:58] SPEAKER_00: So I was heavy into things like yellow pages for example.
[05:02] Speaker UNKNOWN: 
[05:04] SPEAKER_00: And Justin, you know, doing, you know, working with my colleagues that were at fitness
[05:12] SPEAKER_00: center and doing, you know, little events within the gym and just getting up into the
[05:17] SPEAKER_00: gym and getting to help some of the members and that, the members of the gym and so on.
[05:22] SPEAKER_00: But what else did I use?
[05:23] SPEAKER_00: We used to have something called a coupon, these little cut out coupons where you want to
[05:27] SPEAKER_00: get one for Johnny's coupon.
[05:30] SPEAKER_01: You know, there's a branding or a machine right there and I tell me the guys name had to be
[05:37] SPEAKER_01: Johnny, right?
[05:38] SPEAKER_01: I just love that.
[05:39] SPEAKER_01: Probably.
[05:41] SPEAKER_01: So Johnny's coupons.
[05:43] SPEAKER_01: So that's kind of cool.
[05:44] SPEAKER_01: Yeah.
[05:46] SPEAKER_03: Talk about your first year.
[05:47] SPEAKER_03: How did it go?
[05:50] SPEAKER_00: Oh, goodness.
[05:51] SPEAKER_00: I just, the first year, it's always, always a hard, it's always hard.
[05:58] SPEAKER_00: You're because again, you're just, you're learning.
[06:00] SPEAKER_00: But yet I just felt like a queen.
[06:02] SPEAKER_00: I felt so proud of myself for having this little tiny, like I said, a hundred square foot
[06:08] SPEAKER_00: office space that was all mine and booking my appointments and my then, you know, handy
[06:14] SPEAKER_00: journal, paperback of writing, clients, bookings in and so on.
[06:20] SPEAKER_00: And I did have a sense of pride, but on the other hand, like I said, I did not know what
[06:27] SPEAKER_00: I was doing at that time.
[06:29] SPEAKER_00: I was going with my gut and going for a mouth.
[06:32] SPEAKER_04: I love it.
[06:33] SPEAKER_00: And just learning as I go, just really did a lot of learning as I go, but which is, I wouldn't
[06:40] SPEAKER_00: necessarily recommend to anybody else starting off.
[06:42] SPEAKER_00: It's kind of a slow way to do it if you want.
[06:45] SPEAKER_00: You know, I found for me things didn't really start to collect business wise until I did
[06:51] SPEAKER_00: the mentorship thing and got it all right.
[06:56] SPEAKER_01: Yeah, we're very good with that.
[06:57] SPEAKER_01: You, you help out, you get a, excuse me, an ask for help quite a bit.
[07:02] SPEAKER_01: So we'll talk about a bit of that in a second.
[07:05] SPEAKER_01: So when, where did you go from there, from the gym to, how long are you there?
[07:12] SPEAKER_00: So I was, that was my first, about five years of business.
[07:18] SPEAKER_00: And at that point, I had, I had already, I was already at a complete capacity for my own
[07:23] SPEAKER_00: clientele.
[07:24] SPEAKER_00: So I needed to bring somebody else in with me, which was an extremely hard thing for me to do.
[07:29] SPEAKER_00: Right.
[07:29] SPEAKER_00: Like any other entrepreneur, you always think that you are, have to be the only one to do it
[07:34] SPEAKER_00: delegating to someone else is very difficult.
[07:38] SPEAKER_00: You have to really just kind of push through that trust issue that we have with other people and just, you know, hope and pray that we're doing the making a good hire and that we're bringing on the right person to represent us.
[07:53] SPEAKER_00: So at that point, the gym did close down after about five years.
[07:57] SPEAKER_00: And at that point, I could have just, you know, gone and started my clinic somewhere else.
[08:03] SPEAKER_00: But what I did is I negotiated with the owners of the building owners and they did a build to suit.
[08:09] SPEAKER_00: And I took a leap of faith and at least had them build a clinic for me that was, you know, much bigger, much bigger clinic where I was able to bring in other massage therapists to work with me as well.
[08:26] SPEAKER_00: So what's the target of that?
[08:28] SPEAKER_00: Next step.
[08:31] SPEAKER_03: I'm going to pause your, Kim, you're, you're sitting on your network band with his low. Is that makes sense?
[08:38] SPEAKER_03: I see it online.
[08:40] SPEAKER_03: Is this Kim?
[08:41] SPEAKER_00: And with the slow. Okay. Let me maybe I should, oh, you know what, I bet you other people have.
[08:51] SPEAKER_00: I'm going to shut off my internet from my phone.
[08:56] SPEAKER_00: And I, is that, is that what causes it when there's too many people with the internet on at the same time?
[09:03] SPEAKER_01: Yeah, it's possible. Anyway, we can keep going. We'll see what the, I don't want to hold up the conversation.
[09:11] SPEAKER_01: But yeah, so just turn that off and we can go from there. So.
[09:15] SPEAKER_01: Just Curtis Curtis's production guy. So Curtis, we're going to just have you eliminate that little part of the conversation.
[09:22] SPEAKER_01: And, uh, way we go again. Thanks Kim for doing that. Appreciate it.
[09:26] SPEAKER_02: Yeah, I hope it helps.
[09:28] SPEAKER_01: Yeah. Well, we're getting your voice anyway, which is important. Okay. So you, you did the build out and you got a big space.
[09:36] SPEAKER_01: How'd you go find people to work in your space with you?
[09:40] SPEAKER_00: Well, I posted some ads because back then it was easy to find employment for other, you know, to recruit recruitment wasn't as much as an issue.
[09:51] SPEAKER_00: It is nowadays. Yes. So, yeah. So I think at that point, it was putting out an ad in the newspaper. We put out an ad in.
[10:02] SPEAKER_00: Maybe it could have been Kajiji back then. I don't, I'm not even sure if it was Kajiji, but I don't remember.
[10:09] SPEAKER_00: I think I contacted the schools of force and let them know that we were hiring so that they're.
[10:18] SPEAKER_00: You know, there are students coming out with no that we were hiring. So something else.
[10:23] SPEAKER_00: Another.
[10:25] SPEAKER_00: Key that I did do was I knew that I needed massage their fist and to throw this out. I was going to be have to put myself in front of them.
[10:35] SPEAKER_00: So they can get to know who I was. So it would want to come work for me. Right.
[10:39] SPEAKER_00: So what I did is I actually, I actually reached out to the college itself and did a little bit of work with the students at the college as a supervisor.
[10:51] SPEAKER_00: Yeah. So as a clinic supervisor. So, you know, that really put me right in the forefront of those students.
[10:57] SPEAKER_00: And I'm so glad I have that I did that because I was able to bring some of those students into work with me and some of those students like still one of those students actually still works for me.
[11:09] SPEAKER_00: And another one, you know, maybe coming to work for me and she's worked for me before and she's one of my associates. So we built some fantastic relationships that have really lasted.
[11:18] SPEAKER_00: You know, the test of time from having done that, you know, that one little.
[11:23] SPEAKER_00: That one little, you know, trick if you would have just really going to work for the school and putting myself in front of the people I'm going to eventually need to bring on to help from my business.
[11:36] SPEAKER_01: Yeah, I think it's really cool. So what you did is you say it was, you know, it was a trick. I call it a strategy.
[11:43] SPEAKER_01: Give yourself some some some credit for that because it really was a cool strategy to do that.
[11:47] SPEAKER_01: Of course, relationships are being born. You're going to ask questions and you're not coming across as selling in that case. You're coming across as helping.
[11:55] SPEAKER_01: So, uh, ultimately is what the sales process is all about. So, so how big is how many people you have in your in your amazing business now?
[12:04] SPEAKER_00: Okay, well right now we're at about nine soon to be 10.
[12:09] SPEAKER_04: Yes.
[12:11] SPEAKER_00: And that's right here in our clinic in Millageville.
[12:15] SPEAKER_00: Right.
[12:15] SPEAKER_00: So we have we offer massage therapy. We have acupuncture. We do reflexology, raky, holistic health and mental health counseling.
[12:28] SPEAKER_00: And so, yeah, so we have an array. We're really a multi disciplinary clinic with all kinds of fantastic.
[12:36] SPEAKER_00: Coalition, you know, professionals and clinicians working here.
[12:40] SPEAKER_01: And do those.
[12:43] SPEAKER_01: Do those.
[12:45] SPEAKER_01: Do those staff members of yours are they independence or are they they staff of of serene?
[12:54] SPEAKER_00: So, a couple of them are on their own. We have a bit of a mixture.
[12:58] SPEAKER_01: Yeah.
[12:59] SPEAKER_00: It would of employee and contractors and just some independent of practitioners that just come in and do their services rent space and we refer our clientele back and forth.
[13:12] SPEAKER_00: So, it's a really nice mixture of a little bit of all of that.
[13:17] SPEAKER_01: Yeah, I love it.
[13:17] SPEAKER_01: So, yeah, I just came through. We just came through a time period where you were going to let it touch people.
[13:23] SPEAKER_01: So, how did you handle the proverbial COVID pandemic?
[13:28] SPEAKER_00: So, thankfully we have a college of massage therapists that we are governed by who gave us all of the rules that we needed to follow so that we could, you know, remain open even when all of everybody else was being shut down.
[13:44] SPEAKER_00: Yeah.
[13:46] SPEAKER_00: Those first two months, but then they gave us all the important protocols that we had to follow, which you put into place and you just follow those so that we were able to continue to safely see all of our clientele and get still be able to give you best, you know, massage.
[14:00] SPEAKER_00: Oh, with the mask on it.
[14:03] SPEAKER_01: You just get to use hands. How did they, I mean, that's it's not touch zone. You couldn't even stand within six feet of somebody.
[14:10] SPEAKER_00: Well, I mean, obviously that's not an option in your, you know, for.
[14:14] SPEAKER_00: Yeah.
[14:17] SPEAKER_01: Yes, because it was a, I'm just wondering because it had some, you know, medicinal approach or components to it that that's why you tell me, but I'm curious.
[14:29] SPEAKER_01: Yeah, it's wonderful that you were able to still continue to provide the service, but how.
[14:38] SPEAKER_01: Tell me what were the people dressed differently? How did they handle their hands?
[14:43] SPEAKER_00: Well, luckily we were considered one of the more essential services or essential, you know, business types to be open similar to a dentist or, you know, your, you know, because people need those types of services.
[14:58] SPEAKER_00: Yeah, you know, we are in that, you know, medical realm. If you would holistically that we are, you know, how to see your clients anyway.
[15:08] SPEAKER_00: So how it looked like was all my goodness.
[15:11] SPEAKER_00: I hope we never have to go back to that again. That's all I have to say.
[15:15] SPEAKER_00: We had to have gowns that were, you know, long gowns that buttoned all the way up. We had to be covered. We had ever masks, masks on.
[15:27] SPEAKER_00: And if you were working near the face, we had a mask face shield.
[15:31] SPEAKER_00: And, you know, it was just tons and tons of sanitation or of sanitization and, you know, sanitizing doors and the plexiglass and, you know, taking cash and wiping it down.
[15:46] SPEAKER_01: Oh my gosh.
[15:48] SPEAKER_01: So much.
[15:49] SPEAKER_01: Well, you obviously, did you have any inspectors coming to see you during that time period?
[15:54] SPEAKER_00: No, no, we didn't. I mean, if they had up, we have already.
[16:03] SPEAKER_00: We have a really great clinic manager and she was just impeccable with all of all of the, that's great protocols and stuff.
[16:11] SPEAKER_00: So, you know, we had nothing to worry about there at all.
[16:14] SPEAKER_01: All right. Well, let's talk about a pivot.
[16:17] SPEAKER_01: But, yeah, serene physique to serene workforce. Talk to our audience about that.
[16:25] SPEAKER_00: So, yeah, definitely pivot is a great word. Just prior to COVID, one of my business strategies was with serene physique and the social therapy clinic was going into companies and seeing their employees and doing a social therapy on site,
[16:42] SPEAKER_00: which is also one of my passions professionally.
[16:46] SPEAKER_02: Right.
[16:47] SPEAKER_00: And that was just really taking off.
[16:50] SPEAKER_00: You know, we've lots of clients here in the city, companies we were going into doing the search therapy for their employees.
[16:55] SPEAKER_00: They were loving it.
[16:57] SPEAKER_00: And we were really, you know, that was just a boat to, you know, really launch and take off.
[17:06] SPEAKER_00: And then the pandemic hit.
[17:09] SPEAKER_00: So, all of that work, all of that expectation is straight into the ditch.
[17:14] SPEAKER_00: I spent a long time having to think of how am I going to now be able to provide and, you know, this, this type of help to employees.
[17:23] SPEAKER_00: And with the now, you know, remote work from home, that a lot of people are doing.
[17:29] SPEAKER_00: I really had to sit down and figure out what I was going to do next.
[17:33] SPEAKER_00: So, I called in a business coach back then and Dan Abate, you're fantastic. Help me create a new, a new business model that would include virtual aspects, including virtual one on ones where I can meet with my clients virtually.
[17:49] SPEAKER_00: And included webinars where I can do monthly webinars for employees for the, you know, for staff to be able to and value in a way of helping to decrease pain, decrease stress, prevent injuries on the job.
[18:02] SPEAKER_00: And all of those wonderful things that companies need today.
[18:05] SPEAKER_04: Right.
[18:06] SPEAKER_00: And as well with that is being able to suggest that they go to, you know, massage therapy clinic that is associated with our clinic to be able to get a corporate discount and get a fantastic.
[18:16] SPEAKER_01: You vet those, you vet those, what's interesting about that is from a strategy perspective, you're not saying you have to come to us to get that discount.
[18:26] SPEAKER_01: You vet competitors.
[18:28] SPEAKER_01: And I think that's got to make the entire space healthier for everybody. So I think that's a very unique strategy.
[18:34] SPEAKER_01: How come you decided not to not to just focus in on you to refer people to your business versus something else.
[18:42] SPEAKER_01: I think it's a very intelligent move.
[18:46] SPEAKER_00: Well, because I guess they suggest because it wasn't about me.
[18:52] SPEAKER_00: Does that make sense?
[18:53] SPEAKER_00: It wasn't about me.
[18:54] SPEAKER_00: It wasn't about my business.
[18:55] SPEAKER_00: It wasn't about my clinic.
[18:57] SPEAKER_00: It was about the employees and what works for them.
[19:01] SPEAKER_00: They may not work.
[19:02] SPEAKER_00: They may not, you know, maybe they don't work or live in the city.
[19:05] SPEAKER_00: Maybe they prefer.
[19:06] SPEAKER_00: Right. Exactly.
[19:08] Speaker UNKNOWN: 
[19:10] SPEAKER_00: And not only that way, doesn't make it more convenient for the employee, the employee, but it also helps the clinic that we're associated with because we're essentially bringing them business and doing the live work for the sales that they now don't have to do.
[19:30] SPEAKER_01: Yeah, right.
[19:31] SPEAKER_01: And that's in that.
[19:34] SPEAKER_01: That then gives you the opportunity to go to also get some refers back for the workforce part of your business.
[19:40] SPEAKER_01: 100% from those organizations.
[19:43] SPEAKER_00: So it's all about educating people and sending them and putting them in the right direction and helping the employees, but also helping the field.
[19:54] SPEAKER_00: You know, it just it seemed to be a great full circle model.
[20:00] SPEAKER_01: I love it. I love it.
[20:01] SPEAKER_01: So.
[20:02] SPEAKER_01: So right now you are you're in the beginning stages of bringing that out to the marketplace.
[20:09] SPEAKER_01: Can you talk about.
[20:11] SPEAKER_01: Can you talk about going into a new market?
[20:14] SPEAKER_01: What are some of the things that you've done to prepare to go into a new market so that.
[20:19] SPEAKER_01: Again, entrepreneurs that are listening to this say, yeah, I'd love to be able to do that too.
[20:23] SPEAKER_01: I get my business in the same situation. What do I do now?
[20:27] SPEAKER_01: Can you talk to me about that?
[20:30] SPEAKER_00: So I guess it's looking at where to go into a new market, it is.
[20:37] SPEAKER_00: It does take a lot of, you know, a bit of a mental shift as well.
[20:42] SPEAKER_00: And it also means thinking much bigger, right, which is something that as entrepreneurs,
[20:47] SPEAKER_00: we sometimes we limit ourselves and you don't you have to really go through that mental shift.
[20:52] SPEAKER_00: So now that I've done that.
[20:56] SPEAKER_00: I knew I was going to need somebody to, you know, give me some advice and so on.
[21:01] SPEAKER_00: So I did hire coach.
[21:04] SPEAKER_00: So with that, you know, I really have been using some social media strategies to really get in to meet some of our.
[21:12] SPEAKER_00: Our prospects.
[21:15] SPEAKER_02: Yep.
[21:16] SPEAKER_00: One of the ones that I've been using mostly has been LinkedIn.
[21:19] SPEAKER_02: Right.
[21:20] SPEAKER_00: And just using that as a opportunity to get in front of all of the local human resource.
[21:27] SPEAKER_00: People that are going to be the ones that are ultimately.
[21:32] SPEAKER_00: Going to be using the services that we provide.
[21:35] SPEAKER_01: I love it.
[21:36] SPEAKER_01: And so yeah, LinkedIn's a great platform because it's business is professional and it's got a great search engine to help you really.
[21:41] SPEAKER_01: And so I think that's really awesome.
[21:48] SPEAKER_01: So yeah, so.
[21:50] SPEAKER_01: Okay, so Serene workforce is what you what's your vision for Serene workforce.
[21:57] SPEAKER_01: If you look, if you look two, three years down the road, because I know what you want to do.
[22:02] SPEAKER_01: And with regards to Serene physique, but Serene workforce.
[22:07] SPEAKER_03: Can you talk a little bit about that long term?
[22:13] SPEAKER_00: Yeah, well, you know, long term, I would like to be able to have this again like any business.
[22:18] SPEAKER_00: We all have big hopes and aspirations.
[22:20] SPEAKER_00: My goal is to be able to help as many companies as possible.
[22:24] SPEAKER_00: And they're employee health and wellness while improving their own corporate bottom line.
[22:30] SPEAKER_00: And we will start that.
[22:32] SPEAKER_00: We are starting that right here in our hub city of St John.
[22:35] SPEAKER_00: And then we'll grow that out into the mountain, Frederick and Halifax.
[22:42] SPEAKER_00: This, the beauty of this model is that it really doesn't have a geographic boundary.
[22:49] SPEAKER_00: No, preventing us from going to Toronto or on, you know, other on other cities.
[22:56] SPEAKER_00: You know, yeah.
[22:57] SPEAKER_04: Yeah.
[22:58] SPEAKER_02: So my long term, two, three years is multiple to be able to offer this out to.
[23:08] SPEAKER_00: Multiple tens of, you know, dozens of companies.
[23:14] SPEAKER_01: Yeah, well, let's be say you're able to do it because you are you're not you're not limited by the traditional forms of business.
[23:23] SPEAKER_01: IE location, IE having staff, IE, you know, just kind of having, having limitations on on when you do things because.
[23:35] SPEAKER_01: Even in the winter, you can be doing the same thing you do in the summertime.
[23:39] SPEAKER_01: So you're really not limited by that.
[23:42] SPEAKER_00: Yeah.
[23:42] SPEAKER_00: And I'd like I said it earlier in the interview, I have been doing this now for 20 years.
[23:48] SPEAKER_00: Right.
[23:48] SPEAKER_00: And I registered massage therapist that's a lot of time, a lot of work on our, on our hands and on our body.
[23:54] SPEAKER_00: And who's to say that this is something that.
[23:58] SPEAKER_00: I want to, you know, I hopefully want to be able to maintain all of my knowledge.
[24:04] SPEAKER_00: While keeping my body in a decent shape as well.
[24:08] SPEAKER_01: Yeah, of course.
[24:09] SPEAKER_00: So I need to look at also ways that I can still take the knowledge that I have and the information that I can provide to help our clients.
[24:20] SPEAKER_00: Without all of that work on my body.
[24:24] SPEAKER_00: Does that make sense?
[24:25] SPEAKER_00: Yeah, makes perfect sense.
[24:26] SPEAKER_01: I've always wondered about long terms for, for people as massage professionals as to how they keep going after a certain time period.
[24:34] SPEAKER_01: So I think that that's smart.
[24:35] SPEAKER_01: I think it's a key, key pitch or making.
[24:37] SPEAKER_01: And now the, the focus is to just drive home that strategy, which you've developed with again, group of people.
[24:44] SPEAKER_01: So talk to, talk to me about what are some tricks or some tips, words of advice you could give to just entrepreneurs in general.
[24:55] SPEAKER_00: I would definitely suggest entrepreneurs that you do not have a business coach or mentor get one now.
[25:03] SPEAKER_00: It's very otherwise these, you know, these, these waters can get very rough as we've all seen in the last couple of years.
[25:13] SPEAKER_00: But as entrepreneurs on our journey, they can be a tough road anyway.
[25:18] SPEAKER_00: I highly suggest a mentor, a coach and read tons of books, whatever you're looking to grow as a business owner, wherever, whatever part of that that you're looking to.
[25:34] SPEAKER_00: Become better at, right, books on that, you know, there's so many wonderful business authors out there.
[25:41] SPEAKER_01: And what are the ms by the name of Gary V Gary V Gary Vaynerchuk.
[25:46] SPEAKER_00: Yes, I did have the pleasure of meeting Gary and he actually solidified my entire idea of working with companies and helping employees back in 2017.
[25:59] SPEAKER_00: That's our angel summit in Toronto.
[26:02] SPEAKER_00: And, you know, his validation of how he thought that this was so such a very super smart idea and that he was very into it is how he said and was very encouraging to me to continue to pursue down this road.
[26:19] SPEAKER_01: So wait, I see you have your name written down as Kimberly V is that because he does his Gary V.
[26:26] SPEAKER_00: No, that's just because my last name has been.
[26:31] SPEAKER_01: I think it's cool.
[26:33] SPEAKER_01: Yeah, absolutely. That's why I brought it to bring up Gary V.
[26:37] SPEAKER_01: So I love the book part of it. I love the coach part of it.
[26:40] SPEAKER_01: And in the fact that, you know, you set some realities, it can be a money journey along the way.
[26:46] SPEAKER_01: And you want to make sure that you've got the right advice coming your way.
[26:50] SPEAKER_01: And in the beginning, that's particularly important to get that so that you don't end up wasting time or money in the very beginning.
[26:57] SPEAKER_01: And there's lots of resources that are around. So talk about the support in the in the maritime region and land of Canada region, you obviously tied into type of support that you're getting right in your own backyard in St. John.
[27:09] SPEAKER_00: Yeah, so goodness, the type of support that you get right in the backyard.
[27:13] SPEAKER_00: So there are some really great people.
[27:18] SPEAKER_00: I'm actually I met you rivers here through.
[27:21] SPEAKER_00: Yeah, that's right.
[27:22] SPEAKER_00: It's on through the edge program here in St. John.
[27:26] SPEAKER_00: And then I bet some other really fantastic people who have helped with some of it.
[27:31] SPEAKER_00: There are some programs that are out there to help with a little bit of expenses and funding to help grow businesses.
[27:38] SPEAKER_00: And you know, I have met some fantastic people through that who have put me in the direction to be able to take advantage of some of those programs.
[27:48] SPEAKER_00: So I highly recommend to check out what is available in your province.
[27:53] SPEAKER_00: Either way, some types of provincial assistance and.
[27:57] SPEAKER_00: That's all that out there.
[27:58] SPEAKER_00: Yeah, and then the other thing is just networking with your own peers, networking with the people who are like minded.
[28:04] SPEAKER_00: Right.
[28:05] SPEAKER_00: People who are growth minded, who are going to help pull you in the direction that you want to go.
[28:13] SPEAKER_00: The other my other piece of advice would be to.
[28:17] SPEAKER_00: Think about where it is that you want to go.
[28:20] SPEAKER_03: Right.
[28:21] SPEAKER_00: And find the people who have done that.
[28:24] SPEAKER_00: And spend some time with them.
[28:27] SPEAKER_00: Ask them some questions spend some time to learn what it was that they did to get them where they are.
[28:33] SPEAKER_00: That in itself, just that very valuable information can help save an entrepreneur.
[28:41] SPEAKER_00: Tons of frustration potential failure and you know overcome all those adversities that we go through as entrepreneurs.
[28:50] SPEAKER_01: What do you say to somebody who says they're not going to want to help me.
[28:53] SPEAKER_01: They're not going to want to help me.
[28:55] SPEAKER_01: What do you say to that person who says that?
[28:57] SPEAKER_00: I say that's a that's a limited mindset.
[29:02] SPEAKER_04: Yeah, I'll pull right.
[29:03] SPEAKER_04: I love it.
[29:05] SPEAKER_00: Not only that, I think that it's an entrepreneur.
[29:08] SPEAKER_00: God of you know, if me as a business owner, somebody called me and said I'd love to hear your story of how you got to where you are.
[29:14] SPEAKER_00: Can I take and I get 15 minutes of your time?
[29:17] SPEAKER_00: I would be flatter.
[29:18] SPEAKER_04: Yeah.
[29:18] SPEAKER_00: And I think a lot of them most likely would be now mind you.
[29:22] SPEAKER_00: They're also probably very busy and maybe two.
[29:25] SPEAKER_00: You're going to have to work with them on their timing to do that.
[29:28] SPEAKER_04: Yeah.
[29:28] SPEAKER_00: You know, but I think that a lot of them would be more than happy and most likely.
[29:35] SPEAKER_00: Bladder to have the opportunity to be able to reach down and help pull somebody else up.
[29:40] SPEAKER_01: Love it.
[29:41] SPEAKER_01: Love it.
[29:42] SPEAKER_01: Love it.
[29:42] SPEAKER_01: Love it.
[29:42] Speaker UNKNOWN: Love it.
[29:42] SPEAKER_01: So Kim, how can people get a hold of you?
[29:44] SPEAKER_01: My friend help people get a hold of you.
[29:47] SPEAKER_01: You and of course,
[29:49] SPEAKER_01: Serine.
[29:52] SPEAKER_01: Workforce physique.
[29:53] SPEAKER_01: What what's.
[29:54] SPEAKER_01: How do you get a hold of all those magical.
[29:56] SPEAKER_01: You can also yourself.
[29:59] SPEAKER_00: Okay.
[30:00] SPEAKER_00: So we are of course on all social media platforms linked in being one of my favorite.
[30:05] SPEAKER_00: Serine, you can find Kimberly Vincent, Kimberly White Vincent on.
[30:09] SPEAKER_00: Serine or sorry on LinkedIn.
[30:12] SPEAKER_00: Serine workforces on Facebook on Instagram.
[30:16] SPEAKER_00: And.
[30:17] SPEAKER_00: What's the other one?
[30:19] SPEAKER_00: Yeah.
[30:19] SPEAKER_00: So the other way would be of course through serinephysic.com.
[30:28] SPEAKER_00: And of course, you know, if you were.
[30:31] SPEAKER_00: If you wanted to just give us a call at our office like it's 1989, you can do that too.
[30:38] SPEAKER_00: We do still like to use.
[30:40] SPEAKER_00: We do love to talk to people and you do love getting phone calls.
[30:44] SPEAKER_00: So it's five oh six.
[30:46] SPEAKER_00: Six five two.
[30:47] SPEAKER_00: He'll.
[30:47] SPEAKER_00: That's four three two five.
[30:49] SPEAKER_01: I think that's wonderful.
[30:51] SPEAKER_01: You know, it's been a long time since someone's given me either.
[30:53] SPEAKER_01: They're quote, quote unquote landline phone number.
[30:57] SPEAKER_01: That's so wonderful.
[30:59] SPEAKER_01: Well, Kim, you're a, you're a green entrepreneur.
[31:01] SPEAKER_01: You're you're really are zoning into a sense of.
[31:08] SPEAKER_01: Of can do attitude.
[31:10] SPEAKER_01: The sense of I'm going to take some risk, but that's okay because the return is long term.
[31:13] SPEAKER_01: You know, but pivoting, you know, but adversity.
[31:17] SPEAKER_01: And 20 years plus take her offer.
[31:20] SPEAKER_01: Give her a call.
[31:21] SPEAKER_01: She's wonderful.
[31:22] SPEAKER_01: She's very, very approachable and and the white Vincent.
[31:26] SPEAKER_01: There's a dash, right?
[31:27] SPEAKER_01: You don't do it all in one word.
[31:29] SPEAKER_01: Nope.
[31:29] SPEAKER_00: If there is a dash, correct?
[31:30] SPEAKER_01: Yeah, there's a dash.
[31:31] SPEAKER_01: The reason is when you're looking for an obviously I'll link in or any other social.
[31:35] SPEAKER_01: Pieces, then you can just make sure you spell their last name right.
[31:39] SPEAKER_01: And and it's Kimberly with an EY.
[31:41] SPEAKER_01: L.E.
[31:42] SPEAKER_02: Y.
[31:43] Speaker UNKNOWN: 
[31:44] SPEAKER_01: He's new once is coming with the name rivers.
[31:46] SPEAKER_01: I'm very, very particular on making sure that people get the names right.
[31:50] SPEAKER_02: So absolutely.
[31:51] SPEAKER_01: So Kim, thanks so much for your time today.
[31:53] SPEAKER_01: It's been a great privilege and a pleasure to have this conversation.
[31:56] SPEAKER_01: And we'll look forward to the next time to catch you up with you.
[31:59] SPEAKER_00: Thank you so much.
[32:00] SPEAKER_00: This was super fun, Rivers.
[32:01] SPEAKER_00: I appreciate the time you have a fantastic night of hope everybody does well.
[32:04] SPEAKER_01: Thanks now.