Write & Grow Rich: How & When To Use a Book to Supersize Your Happiness, Social Impact & Bank Account

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[00:01] SPEAKER_01: If you're an entrepreneur in BC, sign up for Canada's Trade Accelerator Program and extend
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[00:32] SPEAKER_01: Welcome to Canada's Podcast.
[00:37] SPEAKER_01: Right and Grow Rich, how and when to use a book to supersize your wealth? What I found
[00:45] SPEAKER_01: is that entrepreneurs often face building blocks and growing their business. In one of these
[00:50] SPEAKER_01: blocks, they miss out on their golden nugget. You know that treasure that's often buried
[00:55] SPEAKER_01: deep inside you. You've heard it before. You know Simon Sennick calls it your Y. Steven
[01:01] SPEAKER_01: Ulcher calls it what is your what? Even Marie Forleo says greatness doesn't come from
[01:07] SPEAKER_01: what you do but who you are. And when you apply your greatness to what you do, you absolutely
[01:14] SPEAKER_01: can supersize your wealth so it's off the charts. Position yourself as a go-to expert in
[01:19] SPEAKER_01: the industry. Stand out from the crowd so you don't have competition and then get new
[01:25] SPEAKER_01: customers coming to you on autopilot. This is Angela Faye, host at Canada's Podcast and
[01:31] SPEAKER_01: founder of Futureville. Number one, Accelerator Program for entrepreneurs who want a future
[01:36] SPEAKER_01: proof, their wealth portfolio, while amping up community impact. I recently met someone
[01:44] SPEAKER_01: who not only believes this but lives this shared belief today in what she does. I'm
[01:51] SPEAKER_01: super excited. Speaking with me today is Kimberly Day, Speaker, Impact Coach, and author
[01:58] SPEAKER_01: of what we're talking about today. Writing and Grove Rich. How to use a book to supersize
[02:03] SPEAKER_01: your brand, your business, and your bank account. So before we tap into Carol's story, I just
[02:10] SPEAKER_01: want to bring an awareness to what we're talking about and some of the problems. And Kimberly,
[02:15] SPEAKER_01: join in here with me today. Let's just highlight this problem. Seriously, you have a product or
[02:21] SPEAKER_01: you're a professional, you have a service offering, you find yourself an event. Maybe there's
[02:26] SPEAKER_01: five others in the room doing the same thing, five lawyers, five insurance brokers, five mortgage
[02:33] SPEAKER_01: brokers. What's your experience here? These days is now sometimes five social media content
[02:41] SPEAKER_00: experts or I was at a meeting literally yesterday. There were three VA's in the group because
[02:50] SPEAKER_00: right now since everybody's moving online and entrepreneurs are wearing so many hats, this
[02:55] SPEAKER_00: whole idea of hiring a virtual assistant is a big one. And they're very, you know, they're
[03:03] SPEAKER_00: 11 people in the room and three of them were virtual assistants. So what makes me hire one virtual
[03:09] SPEAKER_00: assistant over another? Exactly. Or you've got like a like you said, you have it a homogenous,
[03:14] SPEAKER_01: well, there's five virtual assistants at the room or five mortgage, right? Mortgage brokers,
[03:18] SPEAKER_01: then you have a homogenous offer, right? Like, hey, I have a life insurance policy or I have, I can,
[03:25] SPEAKER_01: you know, I think virtual assistants, for instance, authors say, you know, I can save you 10
[03:30] SPEAKER_01: hours a week, you know, that type of thing. I mean, how many homogenous offers have you been offered?
[03:36] SPEAKER_00: Right. Well, I mean, it's the same thing and it's not necessarily about everybody talks about
[03:41] SPEAKER_00: having a unique selling proposition, but perception is reality. So if the public perceives that
[03:47] SPEAKER_00: you sell life insurance and you sell life insurance and you over there sell life insurance,
[03:51] SPEAKER_00: then you're just a life insurance salesperson, right? And for 13 years, I was a financial advisor.
[03:56] SPEAKER_00: So if you can like roll back to when we used to be able to go to live and networking events,
[04:01] SPEAKER_00: I was always one of like a dozen of the financial advisors in a room. So the
[04:08] SPEAKER_01: story is, and then one more of the struggles, right? And I apologize, I just put you off, but one more of
[04:12] SPEAKER_01: the struggles is, okay, so you finally get somebody enrolled in a conversation on selling, you know,
[04:19] SPEAKER_01: advising, financial advising, and then you find part way through that process and dealing with
[04:24] SPEAKER_01: your client that you just not enjoying work with them. They're not your ideal client, right?
[04:31] SPEAKER_00: What, what have you experienced? Well, yeah, for sure. I came to realize I don't like working with
[04:36] SPEAKER_00: engineers. They're not my perfect target market client. They challenge everything. They have 80,000
[04:42] SPEAKER_00: questions. I'm not that having 80,000 questions is a bad thing, but like they, they, they suffer from
[04:48] SPEAKER_00: paralysis by analysis. They just don't make decisions. And I don't want to work with people like that.
[04:53] SPEAKER_01: So, you know, we all found ourselves in positions at, we all have, right? Everyone listening to
[05:00] SPEAKER_01: and joining us in this conversation today is found ourselves with the least one horrible client,
[05:06] SPEAKER_00: right? That you want to fire. Oh my God. Yeah, a bunch in the face, like I so lovingly put the
[05:11] SPEAKER_00: other day, which that doesn't get to anywhere. It doesn't make it. It doesn't help you make any
[05:15] SPEAKER_01: friends. But really all of these problems that we've just kind of highlighted that we can all
[05:21] SPEAKER_01: relate to have have one thing in common. And I think I describe it as you haven't really
[05:28] SPEAKER_01: harnessed your golden nugget or your greatness in who you are. And so, you're really, I really just
[05:35] SPEAKER_01: want to delve into your entrepreneurial story a little bit. Because this is your story.
[05:39] SPEAKER_01: Is it you are perfectly placed to tell the story. Tell us a little bit about writing and growing
[05:44] SPEAKER_00: rich. And how your book came to be. Oh gosh, so that is a long story. It's a it's an interesting
[05:52] SPEAKER_00: story. But as I kind of alluded to before or maybe I just said it right out loud, I was a financial
[05:59] SPEAKER_00: advisor for over 13 years. So I was, and I lovingly call this, I was on the income rollercoaster.
[06:06] SPEAKER_00: So if you can relate to this, if any, or if anybody listening can relate to this,
[06:12] SPEAKER_00: I would have great months where I was making good money. And then I would have months where I was
[06:16] SPEAKER_00: like, Oh my god, I'm going down and like, where is my mortgage payment going to come from?
[06:22] SPEAKER_00: Like we said before as well, I'd be one of a dozen financial advisors in every networking
[06:27] SPEAKER_00: meeting. So, and especially in the world of finance, where that's a longer sales cycle, because
[06:33] SPEAKER_00: people don't open up about that kind of traffic matter right away. Yeah, for sure. I was also
[06:39] SPEAKER_00: a female in a largely male dominated industry. And we are blocked a little bit from our,
[06:48] SPEAKER_00: you know, securities commissions and industry professionals on what exactly we can say and how
[06:54] SPEAKER_00: our communication is rolled out. So we have kind of the handcuffs put on if you will, a little
[06:59] SPEAKER_00: bit with respect to our marketing. So writing the book for me was something that I did to be able to
[07:07] SPEAKER_00: elevate my branding to be able to position myself as a thought leader or an expert in my space.
[07:15] SPEAKER_00: And really to blow my competition away, because I wanted to like when somebody's looking at
[07:19] SPEAKER_00: doing business with me versus, you know, Joe on my left or Mary on my right, I'm the only one sitting
[07:27] SPEAKER_00: here with a book. Um, really does help me stand up from the crowd and rise above the crop, you know,
[07:33] SPEAKER_01: if you will. Well, and it's interesting that you say that because for me, very rarely would I invest
[07:40] SPEAKER_01: uh, big money and I say big money, like you say in finance or in, in finding a business coach
[07:48] SPEAKER_01: or somebody insurance, because things like money insurance, these are lifelong commitments, right?
[07:53] SPEAKER_01: I mean, that doesn't very often that you pivot and get providers. And so, you know, I actually
[07:59] SPEAKER_01: looking for tools and gifts that I can read to for me to understand what is their vision,
[08:07] SPEAKER_01: what wealth are they providing and what value are they providing in the world, not just the product
[08:11] SPEAKER_01: of service, but and who are they? What are their values? These are things I'm looking for when I'm
[08:17] SPEAKER_01: you know, being intentionally in relationship with people. It's pretty good. Right. And do they know
[08:22] SPEAKER_00: what they're talking about? Are they an expert at what they do? And I think to back to the days when
[08:27] SPEAKER_00: I was a financial advisor and who I was following, who were my role models, who were my mentors
[08:31] SPEAKER_00: in the industry in Canada, of course, I was looking to David Chilton, the wealthy barber. I was looking
[08:38] SPEAKER_00: at Gail Vasoxlade till do us part in the, in the US, I was following the US gurus as well, like
[08:45] SPEAKER_00: Susie Orman and David Bach and Robert Kiyosaki. And if you think about, think about whatever industry
[08:52] SPEAKER_00: you're in and think about the people that you follow and I'll almost guarantee you 99.9% of them
[09:00] SPEAKER_00: are published authors. Almost all of them are multi published authors. Right. So it
[09:06] SPEAKER_00: lends people that instant credibility. Now, speaking of multi published authors, this is not your
[09:13] SPEAKER_00: first book. What was your first book? My first book was the financial fitness playbook.
[09:18] SPEAKER_00: Okay. The ultimate guide to winning the money game. And it's funny because when I first published
[09:24] SPEAKER_00: that book, I also had this big, bigger, higher vision and plan to write a series of books. So the
[09:30] SPEAKER_00: first one, the ultimate guide to winning the money game was going to be followed by the millennial's
[09:34] SPEAKER_00: guide to winning the money game, the baby boomers guide to winning the money game, the couples guide,
[09:39] SPEAKER_00: the single parents guide, the entrepreneurs guide, you name it. You could then create a series of
[09:44] SPEAKER_00: books to target and really niche down into those markets you want to work with because something
[09:49] SPEAKER_00: else I've learned in business, and you've probably heard of the expression is that the riches
[09:54] SPEAKER_00: are in the niches. So this is a question. Absolutely. So this is something that positions you,
[10:02] SPEAKER_00: not only with credibility and expertise, but positions you as a specialist instead of a
[10:07] SPEAKER_00: generalist. And think about like, does your family doctor earn more money or does the surgeon earn
[10:12] SPEAKER_00: more money? Does the dentist earn more money or the orthodontist? So by being able to be perceived
[10:19] SPEAKER_00: as a specialist, you can also start charging more money for your services because people will pay
[10:25] SPEAKER_01: more and they want to work with specialists. So how do you know, as we're talking to people and
[10:34] SPEAKER_01: you're working with clients now, because now you've transitioned out of being the advisor and
[10:40] SPEAKER_01: focusing on niche, you know, the finances and working with people in creating their own book.
[10:47] SPEAKER_00: Is that right? Yeah, well, I mean, for me, the results were so transformational. So I literally,
[10:53] SPEAKER_00: when I published the financial fitness playbook, within 12 months, I doubled my business and my income.
[10:59] SPEAKER_00: So this was, these were transformational results for me for my business.
[11:04] SPEAKER_00: The problem is, is then I kind of had a conversation with myself and was it really, was my struggles
[11:12] SPEAKER_00: and challenges really all about marketing? Yes, they were partially about marketing, but also they
[11:17] SPEAKER_00: were about, I didn't love my business. So imagine walking up to the door and knocking on somebody's
[11:24] SPEAKER_00: door, trying to sell them something and you're like, do you really want to buy this thing? I'm trying
[11:29] SPEAKER_00: to sell you like people feel your energy. If you're not in it, 100 percent people feel that it's like
[11:34] SPEAKER_00: it gives off a vibe and I figured out that I just was not passionate about dragging people along
[11:41] SPEAKER_00: to do what's right to buy insurance and like to invest for the future because
[11:46] SPEAKER_00: quite literally we live in an instant gratification world these days and people want to drive a BMW
[11:51] SPEAKER_00: and live in a bigger house and go on vacation and eat out every Friday night. They don't want to
[11:56] SPEAKER_01: invest in insurance. Right. Right. So how did you, so now what are you doing? Now you're,
[12:03] SPEAKER_00: so now I live in this amazing bubble of a world where I get to
[12:08] SPEAKER_00: help people, which is what I was still doing in the world of finance, but now instead of helping people
[12:14] SPEAKER_00: where I'm dragging them along like to make the decision, I'm helping people that want to help
[12:19] SPEAKER_00: themselves, people that are excited about growing businesses and being successful in their business
[12:25] SPEAKER_00: and unleashing their greatness in the world and what they do and be able to leave a legacy and help more
[12:31] SPEAKER_00: people and by writing and writing and publishing a book, you get to achieve all of these things,
[12:37] SPEAKER_00: right. You get to like you mentioned, you don't have to work with clients you don't want to work with
[12:42] SPEAKER_00: because you're attracting better clients into your business because you've decided who you want to
[12:47] SPEAKER_00: work with and you've written a book that speaks right to them. Absolutely. And you get to create a
[12:52] SPEAKER_00: bigger legacy by helping more people because if you can get your book into the hands of many more
[12:56] SPEAKER_00: people, even if they don't, you know, work with you through your services or product offering,
[13:00] SPEAKER_00: you've still given them a piece of value. Absolutely. You're creating value at every step.
[13:06] SPEAKER_01: So I have my question on behalf of those who aren't sure. How do you know that you have a book
[13:13] SPEAKER_00: in you? Well, I think everybody has a book in them. I mean, and that might seem really cliche,
[13:21] SPEAKER_00: but quite literally most of the entrepreneurs I work with started their business because they
[13:27] SPEAKER_00: were passionate about something that they did or their life journey led them to be an expert in
[13:31] SPEAKER_00: what they do. And if you are teaching something that you're passionate about, if you're working in
[13:38] SPEAKER_00: subject matter that, you know, you arrived at because it's all work with lots of, for example,
[13:43] SPEAKER_00: you know, people in the health industry, a lot of people that are working in the health industry
[13:47] SPEAKER_00: is because they overcame some sort of a health challenge or crisis themselves, or they lost a
[13:52] SPEAKER_00: hundred pounds. So now they're teaching people about weight loss. Or, you know, for me, I wrote
[13:56] SPEAKER_00: the book and the transformational results. And now I'm teaching people how to write the book.
[14:00] SPEAKER_00: So if you're working in that type of a space, you 100% have a book in you. Because you can
[14:06] SPEAKER_00: other people how to have the same transformational results. But all them while you're helping yourself.
[14:12] SPEAKER_01: Well, and related to that, you know, there's always this question, which comes first, the following
[14:20] SPEAKER_01: of readers or the book. And it's kind of this, you know, chicken and egg thing. So my question is,
[14:27] SPEAKER_00: when is the right time to write a book? Well, the best time to have written a book would have been,
[14:33] SPEAKER_00: you know, before you started your business. However, the next best time to write your book
[14:39] SPEAKER_00: is right now. So the chicken or the egg conversation I have all the time, Angela, it's so true.
[14:46] SPEAKER_00: Because I get people have people have the little voices in their head. They're like, well,
[14:50] SPEAKER_00: I've only been doing this for a year. So who am I to write the book? Right? Or it's going to be hard.
[14:56] SPEAKER_00: Or oh my god, that sounds like it's going to take too much time. So I call these little voices in
[15:00] SPEAKER_00: your head, your itty bitty shitty committee. And we all have them, right? Absolutely.
[15:07] SPEAKER_00: But I'm here to tell you really writing a book is quite literally the fastest, the easiest,
[15:15] SPEAKER_00: and the most profitable asset you will ever create for your business if you're already working in
[15:22] SPEAKER_01: the space. So can you give me just let me share if you could share your own story, but also maybe one
[15:28] SPEAKER_01: other sort of compelling case study of somebody that you've worked with where the results were
[15:33] SPEAKER_00: transformational again. Absolutely. I love to tell this story of one of my clients and Angie,
[15:41] SPEAKER_00: she's so great. So Angie came to me. She was in a network marketing company and she came to me
[15:46] SPEAKER_00: with help. She's like, I feel like people just perceive me as you know the stay at home mom who's
[15:53] SPEAKER_00: peddling this product matter. And I'm like, well, you know, that's fairly insightful because I think a
[16:00] SPEAKER_00: lot of and a lot of stay at home moms and I'm not saying stay at home moms are not a good thing or
[16:04] SPEAKER_00: network marketing is not a good thing. And there's a lot of people that have been profoundly impacted
[16:08] SPEAKER_00: with the network marketing industry. And I think it's a fabulous profession. But there is that
[16:13] SPEAKER_00: sometimes perception of negativity in that in that space. And through our work together,
[16:20] SPEAKER_00: we were actually able to create her a six figure income by not just writing the book, but also
[16:28] SPEAKER_00: creating the program around what the book was. So instead of just selling the product, she was
[16:35] SPEAKER_00: also selling, you know, the coaching and the training and the leadership and the mentorship and
[16:41] SPEAKER_00: the accountability alongside of the product just came just became one module of what she was teaching.
[16:49] SPEAKER_00: And I mean, it was incredible. Her story was incredible. And I think that naturally comes where
[16:55] SPEAKER_01: you start with an idea, you have a product of service. And whether you're a traditional business,
[17:00] SPEAKER_01: like, you know, selling tires, selling jewelry, you know, offering an oil change might be perceived
[17:06] SPEAKER_01: as a traditional versus knowledge based, which is your profession, your lawyer, your offer
[17:12] SPEAKER_01: insurance, things like that. Those are, you know, it's a transactional product. And then post reading
[17:22] SPEAKER_01: or post writing a book, you realize that a lot of people need different types of support.
[17:28] SPEAKER_01: So you end up creating more of an experience in working with you. Would that be a fair
[17:34] SPEAKER_00: that's not 100% fair. She was, you know, she, I'll just say she was selling essential oils.
[17:41] SPEAKER_00: But I found out through that through my conversation with her that she had the reason she had
[17:46] SPEAKER_00: stumbled upon essential oils was through this journey where she had had her first child and went
[17:50] SPEAKER_00: through postpartum depression, but she didn't really know it was that. And she didn't want to be on
[17:55] SPEAKER_00: any kind of medication that doctors just prescribed for you. So she had gone and done yoga certification
[18:01] SPEAKER_00: and fitness certification and nutrition certification. All in search of healing for herself.
[18:07] SPEAKER_00: And then the essential oils, where she felt the fog finally lifted and everything,
[18:13] SPEAKER_00: you know, everything kind of cleared for her. So which is why she was so passionate about the oils.
[18:18] SPEAKER_00: But I was like, from an outside perspective, perspective, I was able to see, wait a second.
[18:24] SPEAKER_00: I mean, the oil's probably helped, but she'd been doing so much work meditation, journaling, right?
[18:29] SPEAKER_00: All of these, all of these modalities, some that she got certified in that I was able to go,
[18:34] SPEAKER_00: oh my gosh, you've got a program to help women who are suffering from postpartum get out of it.
[18:38] SPEAKER_00: And with a happy, joyful life, all you need to do is put all those pieces, teach a module on meditation,
[18:43] SPEAKER_00: journaling yoga, exercise, nutrition, fitness, breathing. And she did tapping, EFT, right?
[18:50] SPEAKER_00: The emotional freedom technique and the oils. And those became the modules of her program.
[18:55] SPEAKER_00: It also became the chapters of her book, because they're the one and the same. So that's the part
[19:00] SPEAKER_00: that most people, when they think it's really hard, is that if you're already working this space
[19:04] SPEAKER_00: and following your client through a step-by-step system or procedure or process proprietary
[19:10] SPEAKER_00: methodology and your methodology is the chapters of your book. So I always tell people, I share my
[19:17] SPEAKER_00: story when I wrote Write and Grow Rich, because I started teaching the program while I was still a
[19:21] SPEAKER_00: financial advisor, as I was transitioning out of that industry. So by the time I actually went to
[19:28] SPEAKER_00: write the book that I teach people they should have the book for, which is ironic. I did it in this
[19:33] SPEAKER_00: case backwards. I already had all the content sitting in my laptop. Yes. Yes. So like, literally,
[19:40] SPEAKER_00: I put this together in less than 10 days. No story. 10 days from opening a word document,
[19:45] SPEAKER_00: gathering all of the teachings I was already teaching people how to do,
[19:49] SPEAKER_00: packaging it up nice and pretty, doing the editing and formatting to a box of books on my desk.
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[20:27] SPEAKER_01: There's gotta be a trigger point and I think you've touched on it already, which is you're
[20:31] SPEAKER_01: already, I mean, it's this chicken of the egg thing again right about before you get into business.
[20:38] SPEAKER_01: And part of the reason why I believe that might be the right timing and if not, then now today,
[20:47] SPEAKER_01: is that it helps you gain confidence and clarity and that blue ocean strategy that you know,
[20:59] SPEAKER_01: competition right from get go, right from get go. So sometimes it's difficult like you said,
[21:06] SPEAKER_01: working with an impact coach, he said working with this woman who, you know, thought she was selling
[21:12] SPEAKER_01: essential oils. And yeah, she had, she had an amazing six figure, yeah, she had a six figure
[21:18] SPEAKER_00: business inside her and she didn't even see it. She was too close to it, right? Too close to it.
[21:23] SPEAKER_01: Yeah. But by pointing it on paper, it helps you even gain confidence in yourself
[21:28] SPEAKER_00: to be out there in the market. And quite literally, I mean, she was developing her program and her
[21:34] SPEAKER_00: book at the same time, but we were still marketing her as the author of the upcoming book. So in
[21:39] SPEAKER_00: the minds of really potential clients, she was already a published author, which is something that I
[21:44] SPEAKER_00: teach that's I feel like if you have, there are other book coaches out there, something that I feel
[21:49] SPEAKER_00: differentiates me from other people is I, I've talked to people about the promotion right out of the
[21:53] SPEAKER_00: gate. Like by the second or third class, we're creating a title, a subtitle and we're
[21:58] SPEAKER_00: laying up a book cover graphically so that you can actually put that out on social media and on
[22:04] SPEAKER_00: your website and out to the universe that you're the author of an upcoming book called Right
[22:10] SPEAKER_00: and Go Rich or whatever your title happens to be. And I'll tell you what, people don't even see
[22:14] SPEAKER_00: hear the upcoming part. All they hear is author of a book. And they, you get the instant credibility
[22:20] SPEAKER_01: before you've even written one word. Well, in the credibility and authority is really just one
[22:25] SPEAKER_01: marketing problem that so many people have. What are what are some of the other marketing problems
[22:29] SPEAKER_00: that a book solves? Right. So the credibility and authority piece it gets solved by the book.
[22:35] SPEAKER_00: Yeah, the other thing and we've touched upon them a couple of them, you know, briefly through
[22:40] SPEAKER_00: this conversation, but attraction, attraction marketing is so much better than like have you ever
[22:47] SPEAKER_00: had to chase clients down and do seven or eight follow ups and just like the torture of that is just
[22:55] SPEAKER_00: oh, I think back to my days of having to chase people down to sit down for an insurance conversation.
[23:01] SPEAKER_00: Why? Because they don't want to have it. But with a book, I'll tell you right now if somebody says,
[23:05] SPEAKER_00: oh, hey, can I want to copy of that book? That's what they've just done. Yes. They've identified
[23:11] SPEAKER_00: themselves by raising their hand and saying, I want that. Now I know there's somebody interested
[23:16] SPEAKER_00: in this topic matter. It means I shorten the sales cycle. I get them coming to me instead of
[23:21] SPEAKER_00: me chasing them. And now when I'm having an enrollment conversation with them, I can talk to them.
[23:28] SPEAKER_00: And I know I'm talking to somebody who's interested in the topic matter. I'm, you know, I collect
[23:32] SPEAKER_00: timeframes by doing that. So that's one attraction. credibility authority was number two.
[23:38] SPEAKER_00: We've already talked about number three, which is standing out from the crowd. That differentiation
[23:42] SPEAKER_00: piece is critical, especially today as we're moving to an online world, which is busy. We're being
[23:49] SPEAKER_00: bombarded with marketing messages. You need to have a way to stand out from the crowd. And I'll tell you,
[23:55] SPEAKER_00: you'll see it now. If you haven't seen it already, you watch. You'll get on Facebook and you'll say
[24:00] SPEAKER_00: you'll see that classic free plus shipping book funnel. All right. Yeah. All the experts have it. But
[24:08] SPEAKER_00: you know why all those experts and gurus have it? Because it works. Right. So it, again,
[24:14] SPEAKER_00: somebody that says, yes, I want the book and is willing to pay seven dollars for the shipping.
[24:18] SPEAKER_00: Now there even a more qualified qualified lead. They're not just any lead. They're a qualified
[24:23] SPEAKER_00: lead. And that changes the game when you're talking about closing sales. So that's that one.
[24:29] SPEAKER_00: And longevity. I call it pun intended shelf life. Yeah. Because nobody throws out a book. You're
[24:38] SPEAKER_00: creating this marketing piece that literally sits on someone's shelf, unlike your brochure,
[24:43] SPEAKER_00: your business card, or your flyer that gets hooked in the garbage or into the recycling,
[24:48] SPEAKER_00: along with everything else that shows up in the mailbox. So that's a really powerful thing.
[24:54] SPEAKER_00: And the shelf life also another way that it has longer shelf life is that it's it's repurposable
[25:01] SPEAKER_00: content. So when you gather it all in a book, now I'll listen. If you're blocked by like,
[25:06] SPEAKER_00: what am I going to post on social media today? Or what am I going to write that blog about? You
[25:10] SPEAKER_00: literally can just keep recycling all of your book material. You just start from chapter one to
[25:14] SPEAKER_00: chapter 10. And then at the chapter 10, you start back at chapter one and you just keep
[25:19] SPEAKER_00: repurposing that content into blogs, articles, videos. It's just such a powerful tool to
[25:27] SPEAKER_01: and I'm going to add to your shelf life conversation with to me is what which is typically
[25:31] SPEAKER_01: something I would do is I repurpose books that I know that I've read that I've had for me.
[25:36] SPEAKER_01: And I get them right. So if I think to myself, so suddenly you're building your champions in
[25:43] SPEAKER_01: a faster network, just through the sharing of the book as well with people that you know,
[25:49] SPEAKER_01: like in France, then who know will get value from the book? And I love that you said that because I,
[25:55] SPEAKER_00: people will ask me like, you know, strategies for selling more books on Amazon. And I'm like,
[25:59] SPEAKER_00: it's not about selling books. The expression I use is selling books, trying to get rich selling
[26:07] SPEAKER_00: books is not what this strategy is all about. Selling books is like stepping over dollars to pick up
[26:13] SPEAKER_00: nickels because I don't care about selling a $10 book. Yes. I care about selling a $1000
[26:20] SPEAKER_00: program or course. Yes. So this is what I teach in the program is that it's all about positioning
[26:27] SPEAKER_00: yourself as that expert. So people do business with you because people will be like, well, I don't
[26:31] SPEAKER_00: want to just give my book away. I'm like, give it away to as many people that will take it.
[26:36] SPEAKER_00: Because the people, yeah, the people that want it are going to become your clients. So it's a
[26:41] SPEAKER_00: powerful, powerful strategy. And the last thing I think it creates is, it's an opportunity for
[26:47] SPEAKER_00: visibility. I mean, look at us. We're sitting here today. We met on the podcast guest,
[26:54] SPEAKER_00: cut, connect and collaborate meeting. Good old shout out to Michelle Abraham and and but
[27:01] SPEAKER_00: but books open doors to speaking opportunities like this. Not only on podcasts, but TV radio,
[27:11] SPEAKER_00: most of it's online now, but the idea is you've got you've got a guest list you need to fill.
[27:17] SPEAKER_00: And so does every other podcast host. So does every other TV and radio station. They've got
[27:23] SPEAKER_00: their producers are looking for expert content. They're looking for content from experts like you.
[27:30] SPEAKER_00: And if you have a book, you're like you're you're beaten, aligned to the door and jumped right
[27:36] SPEAKER_01: to the front of that lineup. That's very true. Well, and it comes down to and a lot of 80% of what
[27:43] SPEAKER_01: we talked about today is mindset, right? The shift and the confidence and the position.
[27:48] SPEAKER_01: 20% is actual business system. So I just can you tap in, share a little bit about the actual
[27:55] SPEAKER_01: process. The tips and tricks on how you get from writing it on your computer to having that box
[28:02] SPEAKER_00: the books in your on your desk. I love it. So my process is my I call it my signature 5P process.
[28:12] SPEAKER_00: So my 5P's plan. So in the planning phase, we go through who is your target market client?
[28:20] SPEAKER_00: What's the problem that keeps them up a night? What is this? What is the their transformational result
[28:25] SPEAKER_00: that you help them achieve? And so we can actually package it all up and be talking to the right person.
[28:32] SPEAKER_00: Module two is the promote module, which I talked talk to you about earlier too. So it's all about
[28:38] SPEAKER_00: getting the word out and positioning yourself as the expert using that fact that you're writing a
[28:44] SPEAKER_00: right away to start building instant credibility and visibility and authority in your marketplace.
[28:51] SPEAKER_00: Then we move into the two most boring modules I think because I'm not really that person.
[28:56] SPEAKER_00: I'm a creative in case you couldn't figure that out. But then we move into the produce and
[29:03] SPEAKER_00: publish sections, which is where you're actually writing the book. I'm teaching you tips and
[29:07] SPEAKER_00: tricks on how to get it out of your head faster. We do a lot of mind mapping exercises. There's of
[29:12] SPEAKER_00: course all of the other parts that go into a book to make it look professional like your legal
[29:17] SPEAKER_00: page and you're about you and the acknowledgments. And I go through all of the parts of a book that
[29:21] SPEAKER_00: need to be there. And so that you, you know, you look professional and you have a product that you're
[29:27] SPEAKER_00: proud of when you're finished. And that doesn't look self-published, even though this is a self-publishing
[29:31] SPEAKER_00: strategy. And then the last module, module number five, which is the most fun one, is the profit module.
[29:38] SPEAKER_00: So plan, promote, produce, publish, and profit. Because of course the whole idea behind this
[29:44] SPEAKER_00: is using it as a lead generation tool, a magical lead generation tool that attracts
[29:49] SPEAKER_00: your best and highest paying client into your business like a magnet. So I share all the strategies
[29:55] SPEAKER_00: like how to do a book funnel, how to get speaking engagements and all of those juicy tidbits that
[30:00] SPEAKER_00: really start to, you know, move the needle on your bank account and on the profitability of your
[30:05] SPEAKER_01: business. That's awesome. And so let's just say people are excited today. We're excited. We're
[30:13] SPEAKER_01: thinking, oh, maybe I really do have a book in me. But I've got to ask Kimberly, really, what's the
[30:20] SPEAKER_01: risk of not tapping into your own greatness and, you know, unleashing that golden nugget from
[30:27] SPEAKER_01: with you into a book or into whatever format and potentially a book. But what's the risk of not
[30:33] SPEAKER_00: tapping into that? You know, Angela, that's a really great question. And really the risk for me,
[30:39] SPEAKER_00: if I can just be blunt about it is I think life is just too short. Like if you think this is
[30:46] SPEAKER_00: something that you want to do, why not now? What are you waiting for? I'll tell you a little quick
[30:53] SPEAKER_00: story, you know, like, I, before I wrote my first book in 2015, I was diagnosed with breast cancer.
[30:58] SPEAKER_00: I was 43 years old and I was sitting there going, oh my god, like, what have I done with my life?
[31:06] SPEAKER_00: If this is, if this is it, if this, if cancer takes me out of the game, what have I done? What have
[31:13] SPEAKER_00: I accomplished? What's the legacy that I'm going to leave behind? And quite frankly, to be absolutely
[31:18] SPEAKER_00: transparent and honest, I was like, I'm a loser. I had, I didn't feel like I had accomplished very
[31:23] SPEAKER_00: much at all. I was living a mediocre life sitting on the sidelines of the game of life. And I made
[31:29] SPEAKER_00: a decision in that moment. I planted my flag and I said, if I get through this, that's it. I'm going
[31:35] SPEAKER_00: to play the game big and I'm going to play to win. I'm getting off the sidelines and getting in the
[31:39] SPEAKER_00: game because we don't only only get one shot of this thing called life. So, you know, it's why I
[31:46] SPEAKER_00: made the massive shift from, imagine this, I used to go to networking events and go, hi, my name
[31:51] SPEAKER_00: is Kim, the financial advisor. I help you grow your wealth and blah, blah, blah, blah,
[31:55] SPEAKER_00: too. Hi, my name is Kim and I'm a book coach. Like, shit, if that is not a pivot.
[32:03] SPEAKER_00: So if you're telling me, oh, I couldn't, I couldn't do that. I've only been, I've been doing this
[32:07] SPEAKER_00: other thing for 13 years. I'm telling you right now, life is too short to do things you don't want to do.
[32:12] SPEAKER_00: And life is too short not to like, not to live into the greatness that you were born and put on this
[32:17] SPEAKER_01: planet to achieve. And I love one of the things that our goals today is again, just, you know,
[32:24] SPEAKER_01: tapping into that, how to, how and when to supersize your wealth, but also, you know, you're working
[32:30] SPEAKER_01: with clients that want to make a massive impact in the world, right? And add significant value.
[32:36] SPEAKER_01: And so what a transformation in who you're working with, not just for yourself, but who your work.
[32:42] SPEAKER_00: I think oh my god, I'm working with people that are just high achievers. They are, they're excited,
[32:47] SPEAKER_00: they are building businesses. Oh, the people that I've seen pivot in 2020.
[32:51] SPEAKER_00: Oh, it just brings like this, it just, it just gave me goosebumps, even just saying.
[32:56] SPEAKER_00: I can just imagine. I am just, I'm just in awe of the things that
[33:02] SPEAKER_00: humans can do when, when placed under pressure. The resiliency, like I'm, I'm talking placed
[33:08] SPEAKER_00: under pressure like coal, like coal turning into diamonds and people going, making changes that
[33:13] SPEAKER_00: they never thought they would make, leaving jobs that they're miserable in and starting careers
[33:18] SPEAKER_00: that they're passionate about and kudos to all of those people. And if you're listening and you
[33:23] SPEAKER_00: are one of those people that want to take another step and, and make this the year that, you know,
[33:27] SPEAKER_00: you live into your greatness and become a public daughter. Maybe you start a business, maybe I encourage
[33:32] SPEAKER_01: you to just do it. Like do it. Absolutely. Well, and we wanted to kind of wrap up with this
[33:38] SPEAKER_01: absolute mythbuster, right? What we want people to know after investing the time to listen to us
[33:44] SPEAKER_00: today. What's that mythbuster? The mythbuster is. So I, and I've shared it. I've dribbled it
[33:51] SPEAKER_00: into the conversation while we've been having it. And is that most people think it's going to be the
[33:56] SPEAKER_00: hardest thing they're going to do. It's going to take so much time and it's going to be, you know,
[34:02] SPEAKER_00: take effort and resources. And I'm telling you right now, it is quite literally the fastest,
[34:08] SPEAKER_00: the easiest and the most profitable asset you'll ever create for your business. It lives on in time.
[34:15] SPEAKER_00: It becomes a legacy. And if I can do it in 10 days, and I'm not a writer, I was a financial advisor.
[34:21] SPEAKER_00: If I can do it, you can do it. And I can show you how to do it is, is better. Awesome.
[34:26] SPEAKER_00: Well, and speaking of how can people connect with you after today?
[34:29] SPEAKER_00: Oh, that's a great question. I would love for someone if they want a little bit of a taste of how
[34:35] SPEAKER_00: this might look like. Maybe you'd like to join me on a little adventure. So,
[34:41] SPEAKER_00: hopefully I'm in. Yeah, yeah. So I'm actually holding a seven day training adventure.
[34:51] SPEAKER_00: Okay. So online, we usually see them now as challenges, but who wants another challenge in their life,
[34:57] SPEAKER_00: right? I don't. But everybody wants to come along on a little adventure. So I'd love to have
[35:03] SPEAKER_00: you hop into my Facebook group, take part in the training. You can find it there for free
[35:10] SPEAKER_00: on in my Facebook group, which is called from zero to marketing hero. So happy to provide that
[35:16] SPEAKER_00: link for you so you can drop it in the show notes. And by all means, come along with us on our next
[35:23] SPEAKER_00: adventure on becoming a best-selling author. Awesome. Once again, thanks, Kimberly Day for joining
[35:30] SPEAKER_01: us. How and when to use a book to supersize your wealth, it has been an absolute pleasure. And we'll
[35:37] SPEAKER_00: see you in Facebook group. Awesome. Thanks for having me.
[35:43] SPEAKER_01: For BC Entrepreneurs, Canada's Trade Accelerator Program has been successfully operated by the
[35:52] SPEAKER_01: 2017. The Trade Accelerator Program gives BC-based businesses the training and support needed to
[35:59] SPEAKER_01: become a successful exporter. Go to www.wtc Vancouver.ca slash tap and find out more.