1st Step in Your Business Acceleration Journey: Uncover & Define Your Purpose

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TRANSCRIPTION WITH SPEAKERS
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[00:00] SPEAKER_02: Welcome to Canada's podcast.
[00:05] SPEAKER_02: This is Angela Faye.
[00:07] SPEAKER_02: I'm with Karen Forrest today who has big dreams
[00:10] SPEAKER_02: and I'm very excited to support her.
[00:13] SPEAKER_02: Karen submitted a question on my business coaching platform
[00:18] SPEAKER_02: and I asked if she was willing to jump on a podcast
[00:22] SPEAKER_02: because her question is what so many other startups
[00:26] SPEAKER_02: and people in growth phase ask all the time.
[00:29] SPEAKER_02: Instead of just helping Karen,
[00:31] SPEAKER_02: why do we help a much bigger audience
[00:33] SPEAKER_02: by actually delving in and the same compelling questions
[00:36] SPEAKER_02: that Karen has, I'm sure you might have too.
[00:39] SPEAKER_02: Karen would like to streamline her startup approach
[00:42] SPEAKER_02: by limiting the number of people that she attempts
[00:45] SPEAKER_02: to reach at the outset in order to be effective.
[00:48] SPEAKER_02: She has a goal of offering programs to schools,
[00:52] SPEAKER_02: youth at risk, community centers,
[00:56] SPEAKER_02: treatment and trauma centers,
[00:59] SPEAKER_02: local businesses, veteran affairs and senior centers.
[01:02] SPEAKER_02: Now you don't as listeners have all of those goals,
[01:05] SPEAKER_02: but here's the question,
[01:06] SPEAKER_02: can you provide some guidance on what would be an effective approach
[01:10] SPEAKER_02: to have a clear direction on first steps?
[01:15] SPEAKER_02: That is where we're jumping into today.
[01:18] SPEAKER_02: So Karen, can you just introduce yourself.
[01:20] SPEAKER_02: Tell us a little bit about what you're up to
[01:22] SPEAKER_02: because that's, I know who I get a sense of who you wanna serve
[01:25] SPEAKER_02: but what's your business?
[01:27] SPEAKER_00: Yeah, thanks.
[01:29] SPEAKER_00: And I actually like how clear you to find all that.
[01:32] SPEAKER_00: So I'm like, yep, that's what I'm trying to get across.
[01:34] SPEAKER_00: I've been inspired to create a business
[01:37] SPEAKER_00: that will serve the needs of my community
[01:40] SPEAKER_00: in sort of in, let's see, in all areas.
[01:44] SPEAKER_00: So I realized that as humans, we all have struggles
[01:47] SPEAKER_00: and it doesn't matter whether we're in the business environment
[01:51] SPEAKER_00: in the home environment,
[01:53] SPEAKER_00: we all have past issues that they take over.
[01:56] SPEAKER_00: I'm designing a program that is meant to enhance
[02:00] SPEAKER_00: or support other traditional methods
[02:03] SPEAKER_00: that people may be engaged in as far as healing from,
[02:06] SPEAKER_00: from trauma, things like that.
[02:08] SPEAKER_00: I also have a lens towards the business community
[02:11] SPEAKER_00: because there's been a lot of change in mindset
[02:14] SPEAKER_00: about how one creates a healthy business community,
[02:17] SPEAKER_00: what it means to be part of an organization
[02:19] SPEAKER_00: and business people are finding that
[02:21] SPEAKER_00: a healthy, happy, fulfilled employees produce.
[02:28] SPEAKER_00: So it's a win and it's really actually exciting
[02:30] SPEAKER_00: and more research I do into this to see that
[02:32] SPEAKER_00: the business community is ready for what I have to offer.
[02:35] SPEAKER_00: So my business is called the Chi-Op connection.
[02:38] SPEAKER_00: My tagline is empowering connections
[02:41] SPEAKER_00: for transformational change.
[02:43] SPEAKER_00: I created that to be able to encapsulate all facets
[02:48] SPEAKER_00: because through so far I've decided
[02:50] SPEAKER_00: that I will have a for-profit business model
[02:53] SPEAKER_00: a limited company which allows me to step forward
[02:56] SPEAKER_00: in offering programs.
[02:58] SPEAKER_00: And then once I get some established flow,
[03:03] SPEAKER_00: I can offer a charity branch within my organization
[03:06] SPEAKER_00: and really start reaching out to the deeper needs
[03:09] SPEAKER_00: because those relationships will take more time to build
[03:13] SPEAKER_00: and there's a lot more framework required,
[03:16] SPEAKER_00: especially when it comes to working with youth at risk.
[03:19] SPEAKER_00: My heart's there but just to think I'm going to launch
[03:22] SPEAKER_00: straight into that, there's an awful lot of requirements
[03:25] SPEAKER_00: that need to be met just for safety.
[03:27] SPEAKER_02: And in the context of your business journey,
[03:31] SPEAKER_02: this is not your first rodeo, right?
[03:33] SPEAKER_02: You have right, only businesses before.
[03:35] SPEAKER_00: Yeah, I've owned traditional businesses before
[03:37] SPEAKER_00: so I had a landscaping business
[03:39] SPEAKER_00: and I also had a construction business.
[03:41] SPEAKER_00: So I'm well versed in business models
[03:43] SPEAKER_00: and I know, you know, incoming and outgoing
[03:46] SPEAKER_00: and how it all looks at the end of the day.
[03:48] SPEAKER_00: But both my businesses were actually passions
[03:51] SPEAKER_00: of other people I had partners for both those businesses.
[03:55] SPEAKER_00: So this is a switch because I've taken time to reflect
[03:59] SPEAKER_00: like this business is a reflection of my true values.
[04:02] SPEAKER_00: And so, you know, the nice part about that is it's not work
[04:06] SPEAKER_00: and it's never gonna be work.
[04:08] SPEAKER_00: Anytime that I'm investing time in this creation
[04:11] SPEAKER_00: is of so much value to me on a personal level
[04:14] SPEAKER_00: that that's something I'd like to share with people as well.
[04:17] SPEAKER_00: I believe that you can live a purpose driven life
[04:20] SPEAKER_00: and be successful at it as well.
[04:23] SPEAKER_00: I mean, and for me, my version of success is, you know,
[04:26] SPEAKER_00: like if it's financial success, I can bless people
[04:28] SPEAKER_00: with that.
[04:29] SPEAKER_00: It's just about the flow.
[04:31] SPEAKER_00: So it feels good on all levels.
[04:33] SPEAKER_02: So I just want to reiterate that it's so important
[04:37] SPEAKER_02: because this is really what we're uncovering today
[04:40] SPEAKER_02: is why purpose can actually drive
[04:44] SPEAKER_02: or should be the first and foundational dig deep on
[04:49] SPEAKER_02: where you start your business.
[04:51] SPEAKER_02: And I'm not talking just startups.
[04:54] SPEAKER_02: I'm also talking as you're looking to scale
[04:57] SPEAKER_02: or grow your business.
[04:59] SPEAKER_02: Correct.
[04:59] SPEAKER_02: You could be successful up until now,
[05:02] SPEAKER_02: but the scale side starts really uncovering
[05:06] SPEAKER_02: and defining your purpose.
[05:08] SPEAKER_02: And I'd love about what you said, Karen,
[05:10] SPEAKER_02: is that as you work on a purpose driven business,
[05:14] SPEAKER_02: the personal fulfillment is completely enriching
[05:20] SPEAKER_02: the service to others and the profits
[05:24] SPEAKER_02: and the social impact come, but they will happen.
[05:27] SPEAKER_00: Yeah, yeah, you get up clear.
[05:29] SPEAKER_00: So there's no shame in actually making money doing what you love.
[05:33] SPEAKER_00: That's been a mental, that's been a mental block
[05:35] SPEAKER_00: for me for quite some time.
[05:36] SPEAKER_00: So it's an important one to push through
[05:38] SPEAKER_00: because we're supposed to live in abundance.
[05:41] SPEAKER_02: So, you know, and I want to just iterate
[05:44] SPEAKER_02: that sort of this podcast is leading to,
[05:47] SPEAKER_02: we do have a master class that anybody's welcome to do.
[05:50] SPEAKER_02: It's six ways to lead, live your best life
[05:53] SPEAKER_02: and better the world.
[05:54] SPEAKER_02: And the first step is uncovering and defining your purpose.
[05:58] SPEAKER_02: We're going to talk about the thinking big,
[06:01] SPEAKER_02: which is what I love that you've done
[06:04] SPEAKER_02: looking at the grand challenges.
[06:07] SPEAKER_02: And step three is imagining and building
[06:10] SPEAKER_02: your next self-awareness story.
[06:13] SPEAKER_02: And that's a really key part.
[06:15] SPEAKER_02: Karen, before we go back and do a little bit of strategy work
[06:19] SPEAKER_02: or uncutting your purpose,
[06:21] SPEAKER_02: are you happy to share?
[06:23] SPEAKER_02: It's a wonderful moment.
[06:24] SPEAKER_02: I know what are you happy to share
[06:25] SPEAKER_02: a little bit of your what got you here
[06:28] SPEAKER_02: and why this is so important to you.
[06:30] SPEAKER_00: Well, 100% actually.
[06:31] SPEAKER_00: So, and I've had this comment lately,
[06:33] SPEAKER_00: I've actually met people that are really seeing my vision.
[06:36] SPEAKER_00: It's because I open with just my heart there
[06:39] SPEAKER_00: and I don't worry about being vulnerable.
[06:42] SPEAKER_00: So, I come from a place where I had a lot of trauma
[06:45] SPEAKER_00: in my upbringing, I used substances
[06:49] SPEAKER_00: and other behaviors to cope with those challenges.
[06:53] SPEAKER_00: And I've spent the last 20 years of my life
[06:55] SPEAKER_00: working through traditional methods of healing.
[06:58] SPEAKER_00: So, a lot of the therapies, I've, I know about them,
[07:02] SPEAKER_00: I know about the science behind them
[07:03] SPEAKER_00: and have also been a student of them.
[07:05] SPEAKER_00: So, I really know what I'm talking about.
[07:08] SPEAKER_00: And it brought me to this point
[07:10] SPEAKER_00: where I'm being shown the value of like especially
[07:13] SPEAKER_00: being out on the water and that connection with nature
[07:17] SPEAKER_00: and I got to experience that over the summer myself
[07:20] SPEAKER_00: just being in that place where I feel connected again.
[07:24] SPEAKER_00: All the old stories fall away.
[07:27] SPEAKER_00: I have this open perspective on life.
[07:32] SPEAKER_00: And from that place is where I'm able to move into now
[07:35] SPEAKER_00: what I'm, what I feel is my purpose-driven reason.
[07:38] SPEAKER_00: It all comes from that process that,
[07:40] SPEAKER_00: and that's the process that I want to share with people
[07:42] SPEAKER_00: because I believe in it because I'm experiencing it myself.
[07:47] SPEAKER_00: And it's the healing that's come from this is truly phenomenal.
[07:53] SPEAKER_00: And then as I go above my day in this new way,
[07:57] SPEAKER_00: all these amazing people start surrounding me
[08:00] SPEAKER_00: that wouldn't have if I was still living in the old tape.
[08:03] SPEAKER_00: So it just, it builds and feeds upon itself.
[08:05] SPEAKER_00: So I think the entrance piece that I can offer
[08:09] SPEAKER_00: is truly transformational.
[08:12] SPEAKER_00: And then it just takes itself from there.
[08:15] SPEAKER_00: So, okay.
[08:16] SPEAKER_02: So we're going to get to what is your compelling offer?
[08:20] SPEAKER_02: Whether we have time in this session,
[08:22] SPEAKER_02: if not, we will definitely follow up
[08:24] SPEAKER_02: because it's an exciting and offer.
[08:26] SPEAKER_02: It's a unique setting, doing transformational programs.
[08:30] SPEAKER_02: With kayaking as the method or the tool in beautiful,
[08:35] SPEAKER_02: now to start to launch on Vancouver Island,
[08:39] SPEAKER_02: British Columbia, Canada.
[08:40] SPEAKER_02: But let's go back a little bit and let's deepen.
[08:43] SPEAKER_02: So you shared with me your vision and mission statement.
[08:48] SPEAKER_02: Before, before we get to those,
[08:51] SPEAKER_02: and what is a purpose?
[08:54] SPEAKER_02: We call it massively transformative purpose.
[08:57] SPEAKER_02: When we're talking to small and medium businesses,
[09:00] SPEAKER_02: if you're overwhelmed by the word massively transformative purpose,
[09:05] SPEAKER_02: you can just call it a transformative purpose.
[09:07] SPEAKER_02: But they all share these attributes.
[09:09] SPEAKER_02: And I'm going to read them off in a way.
[09:11] SPEAKER_02: First of all, it is uniquely yours.
[09:15] SPEAKER_02: The next one is it completely inspires you.
[09:19] SPEAKER_02: Karen, you tapped into that when you said,
[09:21] SPEAKER_02: you wake up fulfilled and eager
[09:23] SPEAKER_02: to work on this in the service.
[09:27] SPEAKER_02: The third attribute, it is neither too narrow
[09:31] SPEAKER_02: or technology specific.
[09:34] SPEAKER_02: And you've touched on this already beautifully, Karen.
[09:37] SPEAKER_02: It's aimed at the heart and the mind.
[09:42] SPEAKER_02: Good.
[09:42] SPEAKER_02: And finally, it is something that you can declare
[09:44] SPEAKER_02: with total sincerity and confidence.
[09:47] SPEAKER_02: So that are the attributes under massively transformative purpose.
[09:51] SPEAKER_02: It is not necessarily as easy as that to uncover.
[09:55] SPEAKER_02: It can take some work, which is why we have the mastermind,
[10:00] SPEAKER_02: we have the masterclass, we have tools
[10:03] SPEAKER_02: that can help you uncover it for yourself,
[10:05] SPEAKER_02: which I'll share with you.
[10:06] SPEAKER_02: Questions I had for Karen.
[10:08] SPEAKER_02: This will help us uncover a little bit more specifically
[10:10] SPEAKER_02: what your MTP is.
[10:13] SPEAKER_02: If someone read your purpose statement, Karen,
[10:17] SPEAKER_02: would they associate it with you?
[10:21] SPEAKER_02: Yes.
[10:24] SPEAKER_02: And are you clear on, and you've listed off a lot of people
[10:30] SPEAKER_02: that you could be a value to?
[10:34] SPEAKER_02: No.
[10:34] SPEAKER_02: At racial questions, how do you get out the door?
[10:37] SPEAKER_02: How do you focus?
[10:38] SPEAKER_02: So who do you first want to serve?
[10:42] SPEAKER_00: So I've decided just through exploration,
[10:45] SPEAKER_00: actually, that I'm going to connect
[10:47] SPEAKER_00: with the business community first
[10:49] SPEAKER_00: because I believe it's, let's see.
[10:55] SPEAKER_00: So I believe that when we look at the individual,
[10:58] SPEAKER_00: there's lots like everybody that I talk to,
[11:00] SPEAKER_00: it doesn't matter what little bubble I find them in.
[11:04] SPEAKER_00: When I start talking to people on a heart level,
[11:06] SPEAKER_00: it's amazing what people start to share.
[11:09] SPEAKER_00: So I know that this human connection approach
[11:12] SPEAKER_00: is to benefit the health of the community.
[11:15] SPEAKER_00: So they're all in our community, you know?
[11:18] SPEAKER_00: And there's people out there that need to have this
[11:22] SPEAKER_00: in order to make those shifts that allows them to be
[11:25] SPEAKER_00: their most comfortable best within their context
[11:29] SPEAKER_00: and community.
[11:30] SPEAKER_00: So as far as I see community health,
[11:33] SPEAKER_00: I think that it's a really strong way forward.
[11:35] SPEAKER_00: I think it's very streamlined
[11:37] SPEAKER_00: because I do need simplicity and start up
[11:39] SPEAKER_00: because my overarching dreams are global.
[11:43] SPEAKER_00: It's very large.
[11:44] SPEAKER_00: And I have learned that I can't operate from that place.
[11:48] SPEAKER_00: It's not feasible.
[11:51] SPEAKER_00: So it feels good.
[11:52] SPEAKER_00: It's landed well.
[11:53] SPEAKER_00: I feel like I have enough support to step forward
[11:56] SPEAKER_00: and confidence in that direction.
[11:59] SPEAKER_00: And it just allows me to move forward and begin,
[12:02] SPEAKER_00: like I do want to start very small
[12:04] SPEAKER_00: because I really now understand the value
[12:08] SPEAKER_00: of the scaling approach.
[12:10] SPEAKER_00: So it just allows me to define my program, run my program.
[12:15] SPEAKER_00: I can even start calling it like a trial program
[12:17] SPEAKER_00: and just offer it and do test runs and get feedback.
[12:22] SPEAKER_00: And I feel confident that I'm able to make
[12:24] SPEAKER_00: the connections necessary to launch that way.
[12:28] SPEAKER_00: So it's just sitting well with me.
[12:30] SPEAKER_02: So what you're talking about is experimentation,
[12:32] SPEAKER_02: which is actually one of the attributes
[12:35] SPEAKER_02: of an exponential organization that is for another podcast.
[12:38] SPEAKER_02: But I want to go to you for a moment.
[12:42] SPEAKER_02: The, so we're talking about business.
[12:44] SPEAKER_02: Business is a very broad scope.
[12:47] SPEAKER_02: So I'm going to ask you a question.
[12:50] SPEAKER_02: Because we're going to, we're going to taste some time.
[12:52] SPEAKER_02: We're going to refine even in the process of this podcast.
[12:56] SPEAKER_02: You know, what part of the business community?
[12:59] SPEAKER_02: Perfect.
[13:00] SPEAKER_02: In doing so, what impact do you want to create
[13:04] SPEAKER_02: for the people that you serve?
[13:06] SPEAKER_02: In you kind of answered it,
[13:09] SPEAKER_02: I'd be if you want to ask a little bit more.
[13:12] SPEAKER_02: Very, very specific on the impact.
[13:16] SPEAKER_00: So the impact that I would like to achieve
[13:19] SPEAKER_00: is for people to come away after being involved
[13:22] SPEAKER_00: in my program with the ability to take that pause in their day,
[13:27] SPEAKER_00: find their center to ground and then to navigate challenges
[13:32] SPEAKER_00: from a seeded place of wisdom,
[13:36] SPEAKER_00: to come from a place of clarity, I guess, mental clarity.
[13:41] SPEAKER_00: That makes that expression for what I'm trying to get
[13:44] SPEAKER_00: at.
[13:44] SPEAKER_02: And it's okay.
[13:45] SPEAKER_02: All of these questions are leading down a path.
[13:48] SPEAKER_02: So just, let's process.
[13:49] SPEAKER_02: Okay.
[13:50] SPEAKER_02: You're frontliners.
[13:51] SPEAKER_00: Yeah.
[13:51] SPEAKER_00: So I see that they can gain, yeah, mental clarity.
[13:54] SPEAKER_00: So, you know, so you're not making decisions
[13:55] SPEAKER_00: from some emotionally based historical view.
[14:01] SPEAKER_02: Okay.
[14:01] SPEAKER_02: So I love some of these words.
[14:03] SPEAKER_02: This is awesome.
[14:04] SPEAKER_02: We're going to be able to play this back for you.
[14:05] SPEAKER_02: Let me ask as well.
[14:08] SPEAKER_02: That's the problem that they're experiencing.
[14:10] SPEAKER_02: Because in order to be in business, really,
[14:14] SPEAKER_02: and be successful in your business foundations,
[14:18] SPEAKER_02: we're going to come up with a compelling offer.
[14:21] SPEAKER_02: Yes.
[14:22] SPEAKER_02: And a market dominating position.
[14:24] SPEAKER_02: Yes.
[14:25] SPEAKER_02: Staying there.
[14:26] SPEAKER_02: But they have to have a problem that they don't want.
[14:31] SPEAKER_02: What is the problem that they don't want?
[14:33] SPEAKER_00: Okay.
[14:34] SPEAKER_00: So I would say that what I've seen in the past couple of years
[14:40] SPEAKER_00: and what I'm getting feedback on is that the world has turned upside down.
[14:44] SPEAKER_00: There's a lot of shift that needs to happen within business framework
[14:48] SPEAKER_00: in order for businesses to.
[14:50] SPEAKER_02: Karen.
[14:51] SPEAKER_02: Yes.
[14:51] SPEAKER_02: One sec.
[14:52] SPEAKER_02: One sec.
[14:53] Speaker UNKNOWN: 
[14:53] SPEAKER_02: Before we move on.
[14:54] SPEAKER_02: Yeah.
[14:55] SPEAKER_02: Want you to do me a favor.
[14:57] SPEAKER_02: I want you to imagine that you're talking to a person.
[15:01] SPEAKER_02: Hmm.
[15:02] SPEAKER_02: Person has a face.
[15:04] SPEAKER_02: They have a persona.
[15:05] SPEAKER_02: They are the person that is going to say,
[15:08] SPEAKER_02: I need you.
[15:09] SPEAKER_02: I know that.
[15:10] SPEAKER_02: Here you go.
[15:12] SPEAKER_02: Yes.
[15:13] SPEAKER_02: So imagine that person.
[15:15] SPEAKER_02: So it's talking generally.
[15:16] SPEAKER_02: Just talk about that person.
[15:18] SPEAKER_02: What is the problem that that person has that they don't want?
[15:21] SPEAKER_00: Okay.
[15:21] SPEAKER_00: So the problem that the person is having is that their organization.
[15:26] SPEAKER_00: Doesn't have the capability to to be flexible enough to make large shifts in business practices.
[15:34] SPEAKER_00: And in order to keep their business viable in the changing in the changing climate.
[15:42] SPEAKER_00: They they need to have these that can.
[15:45] SPEAKER_00: Think outside the box.
[15:47] SPEAKER_00: They need to be able to shift into the solutions is what they need.
[15:51] SPEAKER_00: We have to get out.
[15:53] SPEAKER_00: The rigid roles and and come up with that creative flexibility that's required.
[15:58] SPEAKER_02: And I'm going to suggest that.
[16:01] Speaker UNKNOWN: And I'm going to suggest that.
[16:02] Speaker UNKNOWN: And I'm going to suggest that.
[16:02] SPEAKER_02: Chances are the organization is not agile.
[16:06] SPEAKER_02: And cannot respond to changing.
[16:09] SPEAKER_02: Environment.
[16:10] SPEAKER_02: They might not be resilient.
[16:11] SPEAKER_02: And going back to exact comment.
[16:13] SPEAKER_02: You said, right.
[16:15] SPEAKER_02: As there's stock.
[16:16] SPEAKER_02: In.
[16:17] SPEAKER_02: A current set.
[16:19] SPEAKER_02: Yeah.
[16:19] SPEAKER_02: Right.
[16:20] SPEAKER_02: What's keeping them stuck.
[16:22] SPEAKER_02: Now, this is why you can serve them over.
[16:25] SPEAKER_02: I mean, there's.
[16:26] SPEAKER_02: You know,
[16:26] SPEAKER_02: there's a lot of.
[16:27] Speaker UNKNOWN: What's the real.
[16:27] Speaker UNKNOWN: 
[16:27] SPEAKER_02: The buildings of transformational.
[16:28] SPEAKER_02: Business coaches out in the world.
[16:30] SPEAKER_02: Yes.
[16:31] SPEAKER_02: What can you do that nobody else can do.
[16:35] SPEAKER_02: That you know.
[16:37] SPEAKER_02: Is an insight.
[16:39] SPEAKER_02: Or a roadblock.
[16:41] SPEAKER_02: That's stopping them from being agile and being able to serve their own business.
[16:45] SPEAKER_02: What's the robot?
[16:46] SPEAKER_00: The roadblock is that they're not.
[16:48] SPEAKER_00: They're not.
[16:49] SPEAKER_00: They're not connected to their place of wisdom.
[16:53] SPEAKER_00: so that they can open their mind to just looking at everything with a fresh perspective.
[16:59] SPEAKER_00: They're stuck in their group or in their...
[17:04] SPEAKER_01: Hmm.
[17:05] SPEAKER_00: Yeah.
[17:06] SPEAKER_00: How do I actually get this across?
[17:07] SPEAKER_00: So they need to come out with me and allow me to open the window to looking at their
[17:15] SPEAKER_00: problems from a fresh perspective so they can come up with creative solutions.
[17:20] SPEAKER_02: Okay.
[17:21] SPEAKER_02: Okay.
[17:22] SPEAKER_02: Can we be based on your story?
[17:25] SPEAKER_02: And I love it tapping into their own wisdom.
[17:28] SPEAKER_02: I think that will happen.
[17:30] SPEAKER_02: What is there anything stopping them from tapping into their own wisdom?
[17:33] SPEAKER_02: Yeah, there you go.
[17:35] SPEAKER_02: Okay.
[17:36] SPEAKER_00: And still think that they keep control and keep trying to do what they're doing.
[17:40] SPEAKER_00: Somehow it's going to make an effective shift.
[17:42] SPEAKER_02: So now we're going to jump into...
[17:44] SPEAKER_02: Is the person that we're talking to as an amaler or female?
[17:48] SPEAKER_02: Let's see.
[17:48] SPEAKER_02: I'm thinking it's more...
[17:49] SPEAKER_02: I mean, it doesn't matter.
[17:51] SPEAKER_02: It's still fairly male-dom.
[17:52] SPEAKER_02: It could be a...
[17:52] SPEAKER_02: They, they, they, they, they, they, it doesn't matter.
[17:54] SPEAKER_02: It's actually...
[17:55] SPEAKER_00: It's still fairly male-dominated.
[17:57] SPEAKER_00: Like, I think the female business owners are going to be much more receptive to this.
[18:01] SPEAKER_00: I think the male is going to take a little bit more coaching.
[18:06] SPEAKER_02: Okay.
[18:07] SPEAKER_02: So that female...
[18:09] SPEAKER_02: I'm going to say business owner.
[18:10] SPEAKER_02: So female business owners...
[18:14] SPEAKER_02: What has happened to them?
[18:17] SPEAKER_02: The little girl, right?
[18:18] SPEAKER_02: What has happened to them in the past that they're stuck in ego?
[18:21] SPEAKER_00: Well, it's fear-based, right?
[18:23] SPEAKER_00: It's a safety thing.
[18:24] SPEAKER_00: People like to have control of their, their environment in order to feel safe and they
[18:28] SPEAKER_00: will stand in their position.
[18:30] SPEAKER_00: So it's a, it's a, it's a fear-based position that most of us operate from and it's
[18:35] SPEAKER_00: really difficult to think, hey, I'm going to, I'm going to stop.
[18:39] SPEAKER_00: I'm going to put down all my, all my defense tools and all my strategies on life.
[18:46] SPEAKER_00: And I'm going to have a look around and think, hey, is there another way of looking
[18:50] SPEAKER_00: at this?
[18:52] SPEAKER_00: That's very vulnerable.
[18:55] SPEAKER_02: So can we go back one second?
[18:58] SPEAKER_02: Because and one thing that we're in the process of doing and I'm going to write this sentence
[19:02] SPEAKER_02: out in the description, but we're going to create a market-dominating position for
[19:06] SPEAKER_02: you so that when you, instead of handing paper, your business card or saying, you know,
[19:11] SPEAKER_02: in order to find out what I do, you have to watch this long podcast.
[19:15] SPEAKER_02: In one sentence, we're going to fill in these blanks.
[19:19] SPEAKER_02: It's a blank, you know, achieve blank by blank, okay?
[19:28] SPEAKER_02: So this is where we're going to get to today.
[19:30] SPEAKER_02: So with the moment, we're really close.
[19:33] SPEAKER_02: So at the moment, we help female business owners.
[19:40] SPEAKER_02: The next compelling question is, what is the solution that they want that they don't have yet?
[19:47] SPEAKER_00: Yes.
[19:48] SPEAKER_00: The solution they don't have is the solution they want and don't have.
[19:55] SPEAKER_00: The, not creative mindset, that something like that, the, let's say, that's such a great,
[20:02] SPEAKER_00: is so hard to express it.
[20:04] SPEAKER_00: So you're coming from a position of, well, it's intuitive wisdom.
[20:08] SPEAKER_00: I mean, it just like when you, when you get in that place and then the solution's just come.
[20:18] SPEAKER_00: Because like innately, we already know, right?
[20:21] SPEAKER_00: There's some innate wisdom involved in this.
[20:25] SPEAKER_02: So I want to play back to you what I think I heard you say.
[20:29] SPEAKER_00: Yeah.
[20:30] SPEAKER_02: And I'm going to suggest that this is not necessarily the be all an end all, but this is a great starting point.
[20:37] SPEAKER_02: Yes.
[20:38] SPEAKER_02: Okay.
[20:38] SPEAKER_02: So just for this exercise,
[20:41] SPEAKER_02: if you don't mind, just close your eyes.
[20:45] SPEAKER_02: Yeah.
[20:47] SPEAKER_02: And I'm going to be you and I'm Karen walking around, maybe a business networking group,
[20:53] SPEAKER_02: or I'm talking to the people that I ideally want to serve, whether you're cold calling,
[20:59] SPEAKER_02: you're walking in the door and saying, this is what I do, or what he's actually picked up the phone and said,
[21:05] SPEAKER_02: Karen can help me.
[21:06] SPEAKER_02: You're in one of these, right?
[21:07] SPEAKER_02: So I help female business owners tap their inner wisdom by connecting them to water and nature,
[21:19] SPEAKER_02: to achieve more social impact in the organization.
[21:25] SPEAKER_00: Wow.
[21:28] SPEAKER_00: I like it.
[21:30] SPEAKER_00: Because I'll start talking about neuroplasticity.
[21:34] SPEAKER_00: I should be totally honest.
[21:36] SPEAKER_00: I'm a ways off of streamlining my approach, because I'm still in that.
[21:41] SPEAKER_00: Right? I'm still in the creative process myself.
[21:45] SPEAKER_02: So.
[21:46] SPEAKER_02: So if, if I may, yes, or if you're comfortable, compare that now,
[21:53] SPEAKER_02: you need to reverse engineer a little bit, your massively transformative purpose.
[21:58] SPEAKER_02: Yes.
[21:58] SPEAKER_02: You have the start of a market dominating position, right?
[22:04] SPEAKER_02: You help people do this.
[22:07] SPEAKER_02: And if you can,
[22:09] SPEAKER_02: and a little bit of why now, right?
[22:13] SPEAKER_02: Or why it would be imperative.
[22:16] SPEAKER_02: Yeah, absolutely.
[22:17] SPEAKER_02: Into that sentence.
[22:19] SPEAKER_02: Yes.
[22:20] SPEAKER_02: Then you will have a great mission and vision statement.
[22:24] SPEAKER_02: Okay. So, so, you know, you help me get rid of it.
[22:28] SPEAKER_02: And I might not have not have it nailed, but we're pretty close.
[22:31] SPEAKER_00: It's fantastic.
[22:32] SPEAKER_00: Yeah.
[22:33] SPEAKER_00: I'm, I'm, yeah, that, that's like, thank you.
[22:36] SPEAKER_02: There are problem.
[22:37] SPEAKER_02: We haven't fully unleashed yet.
[22:40] SPEAKER_02: It's, and I'll describe it as.
[22:46] SPEAKER_02: They're probably not going to pay.
[22:50] SPEAKER_02: Okay.
[22:50] SPEAKER_02: Tell the problem is a problem that they need to pay for.
[22:53] SPEAKER_00: Yes.
[22:55] SPEAKER_02: If they're working on personal development.
[22:57] SPEAKER_02: There is a,
[23:01] SPEAKER_02: this is a solution.
[23:02] SPEAKER_02: If they are feeling unsettled, unrest, maybe they're unhealthy.
[23:08] SPEAKER_02: If they're trauma is showing up and they just wanted that's personal development.
[23:13] SPEAKER_02: Yes.
[23:13] SPEAKER_02: If they want to work on organizational development.
[23:17] SPEAKER_02: Okay.
[23:19] SPEAKER_02: You need to put in the compelling piece.
[23:21] SPEAKER_02: Right.
[23:21] SPEAKER_02: And then, what is happening in their.
[23:24] SPEAKER_02: In their business that is.
[23:27] SPEAKER_02: And so it might be in the age of disruption.
[23:30] SPEAKER_02: Or it might be because their industry is, is becoming redundant or their cash.
[23:37] SPEAKER_02: They haven't experienced the, the pandemic.
[23:40] SPEAKER_02: Resurgence.
[23:41] SPEAKER_02: And they.
[23:42] SPEAKER_02: Passport whatever, whatever the compelling.
[23:44] SPEAKER_02: Yeah, totally.
[23:45] SPEAKER_00: Totally.
[23:45] SPEAKER_00: I have a problem.
[23:47] Speaker UNKNOWN: 
[23:48] SPEAKER_02: Yeah.
[23:48] SPEAKER_02: So you need to differentiate.
[23:52] SPEAKER_02: Are you trying to tap into women entrepreneurs on a personal development level?
[23:57] SPEAKER_02: Yeah.
[23:58] SPEAKER_02: Catch them in a, in a business.
[23:59] SPEAKER_02: Obviously as the owner.
[24:01] SPEAKER_02: The entrepreneur at the helm.
[24:04] SPEAKER_02: The health and well-being of the entrepreneur at the top.
[24:09] SPEAKER_02: Blueley has a trickle effect and everybody's connected.
[24:12] SPEAKER_02: Everybody in the organization is going to feel it.
[24:14] Speaker UNKNOWN: And then, you know,
[24:14] Speaker UNKNOWN: I'm going to have to be able to.
[24:15] SPEAKER_00: Yeah.
[24:15] SPEAKER_00: And I guess it's such an interesting question that you pose because I am coming out of from a personal level.
[24:22] SPEAKER_00: But I want to serve the business community because the health of that's so important for how the health of the whole community.
[24:29] SPEAKER_00: Like if all of a sudden all our businesses shut down,
[24:31] SPEAKER_00: this COVID killed them and they're all boarded up.
[24:34] SPEAKER_00: That's the health of the community.
[24:35] SPEAKER_00: Like it's a real.
[24:37] SPEAKER_00: Followed piece,
[24:37] SPEAKER_00: but it does stem from the health of the individual.
[24:41] SPEAKER_00: Like, like part of the part of the idea of the program is that when you have these tools,
[24:46] SPEAKER_00: you'll be so excited about it that you're not actually going to share it with other people.
[24:49] SPEAKER_00: So it is a leadership development.
[24:52] SPEAKER_00: Solution.
[24:53] SPEAKER_00: Yes.
[24:54] SPEAKER_00: It's so, it's so personally based.
[24:57] SPEAKER_00: So I'm going to have to really sort that through.
[25:00] SPEAKER_00: I haven't had a proper look at that.
[25:02] SPEAKER_02: So you're massively transformative purpose.
[25:05] Speaker UNKNOWN: So I'm going to discuss.
[25:06] SPEAKER_02: Describe the attributes, which you can, you know, revisit in the recording,
[25:10] SPEAKER_02: but you know, podcast that the attributes.
[25:13] SPEAKER_02: That's the big picture.
[25:15] SPEAKER_02: That's what people are going to buy in.
[25:18] SPEAKER_02: To at a,
[25:20] SPEAKER_02: at a grants, grander scale.
[25:24] SPEAKER_02: These are the things that you put on your LinkedIn profile.
[25:26] SPEAKER_02: These are the things that you, you say, you know, this is my aspiration.
[25:31] SPEAKER_02: Yeah.
[25:32] SPEAKER_02: And your market dominating position.
[25:37] SPEAKER_02: Your clarity statement.
[25:39] SPEAKER_02: Yeah.
[25:40] SPEAKER_02: Okay.
[25:41] SPEAKER_02: Built in with a little bit of a compelling offer.
[25:44] SPEAKER_02: Right.
[25:46] SPEAKER_02: Those two things together.
[25:47] SPEAKER_02: So the combination of your MTP and your market dominating position.
[25:52] SPEAKER_02: Yeah.
[25:52] SPEAKER_02: So that when you,
[25:54] SPEAKER_02: so you can differentiate between the people who are transacting with.
[25:58] SPEAKER_02: Absolutely.
[25:58] SPEAKER_02: Yeah.
[25:59] SPEAKER_02: The MTP is about who you are engaging with.
[26:01] SPEAKER_02: You think they can enroll the community, the crowd.
[26:04] SPEAKER_02: Everybody's going to remember what Karen does because of your vision.
[26:09] SPEAKER_02: Yeah.
[26:09] SPEAKER_02: Who you are transacting with.
[26:11] SPEAKER_02: Yes.
[26:12] SPEAKER_02: And exchanging money.
[26:15] SPEAKER_02: And serving.
[26:16] SPEAKER_02: Yeah.
[26:17] SPEAKER_02: Comes down to your market dominating position.
[26:19] SPEAKER_02: Why.
[26:19] SPEAKER_02: Yeah.
[26:21] Speaker UNKNOWN: 
[26:22] SPEAKER_02: Yeah.
[26:23] SPEAKER_02: Okay.
[26:24] SPEAKER_02: So.
[26:25] SPEAKER_02: Yeah.
[26:26] Speaker UNKNOWN: 
[26:26] SPEAKER_02: The kayak connection.
[26:27] SPEAKER_02: Yes.
[26:28] SPEAKER_02: Herod Forest.
[26:29] SPEAKER_02: I'm super excited about keeping up and finding out more about what you do.
[26:35] SPEAKER_02: And is there a way that people can connect with you now, Karen?
[26:39] SPEAKER_02: Oh my goodness.
[26:40] SPEAKER_00: Yes.
[26:40] SPEAKER_00: Well, let's see.
[26:41] SPEAKER_00: What a great question.
[26:43] SPEAKER_00: You know what?
[26:43] SPEAKER_00: You put me on the spot.
[26:44] SPEAKER_00: And I'm not totally sure how to answer that.
[26:46] SPEAKER_00: Other than I would actually just offer my personal email at this point,
[26:50] SPEAKER_00: because I'm not at that stage.
[26:52] SPEAKER_00: So it's Karen forest.
[26:54] SPEAKER_00: Yeah.
[26:54] Speaker UNKNOWN: 
[26:54] SPEAKER_00: All one word, K, A R, I, M, F, O, R, R, E, S, T, at gmail.com.
[27:00] SPEAKER_00: And I would welcome any kind of opportunity to discuss, get feedback, find out more
[27:06] SPEAKER_00: needs.
[27:07] SPEAKER_00: People that are interested in in following what I'm creating here.
[27:11] SPEAKER_00: Because it has.
[27:12] SPEAKER_00: This is also a community effort.
[27:14] SPEAKER_00: I mean, there's a lot of people getting excited about it because they want to see my vision
[27:18] SPEAKER_00: and come into fruition because we all hopefully want
[27:22] SPEAKER_00: to live and work in a healthy community.
[27:24] SPEAKER_00: So yeah.
[27:25] SPEAKER_02: So I'm going to keep you on for one more minute.
[27:30] SPEAKER_02: Okay.
[27:31] SPEAKER_02: Okay.
[27:31] SPEAKER_02: Well, maybe five more minutes.
[27:33] SPEAKER_02: Okay.
[27:33] SPEAKER_02: Because I want to dig one little bit.
[27:35] SPEAKER_02: Who are the people?
[27:36] SPEAKER_02: Who you have connected with?
[27:39] SPEAKER_02: That I've given you some early indications,
[27:43] SPEAKER_02: some good support.
[27:44] SPEAKER_02: Can you give me an example?
[27:46] SPEAKER_00: So I've spoken with someone who's a grade nine teacher
[27:51] SPEAKER_00: and he's connecting me with a program
[27:54] SPEAKER_00: and it's bringing the outdoors back to youth
[27:56] SPEAKER_00: because they're seeing just within the school system
[27:58] SPEAKER_00: how detrimental it is that kids don't get outside
[28:01] SPEAKER_00: anymore.
[28:01] SPEAKER_00: They're on screens all the time.
[28:03] SPEAKER_00: So there's an actual program that's been created
[28:05] SPEAKER_00: in the NIMO and I'll make a connection with them.
[28:08] SPEAKER_00: And you know, he's very, very excited about my program.
[28:10] SPEAKER_00: So wants to again, follow along liaison where he can.
[28:14] SPEAKER_00: There's another fellow that I connected with
[28:16] SPEAKER_00: who does photography, but he's,
[28:19] SPEAKER_00: so he's coming at natural connection
[28:21] SPEAKER_00: but from a sustainability viewpoint.
[28:24] SPEAKER_00: And he's also, he's written a book.
[28:27] SPEAKER_00: He's involved in the school system
[28:29] SPEAKER_00: and I'm going to meet with him actually today.
[28:31] SPEAKER_00: And he's going to actually let me use his visuals
[28:34] SPEAKER_00: for my profile marketing, all that kind of stuff
[28:37] SPEAKER_00: and some spectacular, you know, it just really, really,
[28:41] SPEAKER_00: and just have the, you know, the commonality of like,
[28:43] SPEAKER_00: having sort of the same vision, different veins,
[28:45] SPEAKER_00: but you know, it just like lives in the community.
[28:47] SPEAKER_00: So the meeting people that are here,
[28:50] SPEAKER_00: embedded in the areas I want to go towards,
[28:53] SPEAKER_00: that are really like I want to be a part of this
[28:54] SPEAKER_00: in any way that I can.
[28:56] SPEAKER_00: And so it's, it's just helping me to connect.
[28:59] SPEAKER_00: And there's another woman that I connected with
[29:00] SPEAKER_00: and she works for one of the local treatment centers
[29:03] SPEAKER_00: and they trauma unit there, specifically.
[29:07] SPEAKER_00: And she's also, we've now taken to going for a walk once a week
[29:10] SPEAKER_00: so that we can just share life, discuss,
[29:13] SPEAKER_00: connect on a deeper level,
[29:14] SPEAKER_00: but she's also going to be a contact to go forward and that.
[29:17] SPEAKER_00: So just little examples of going about my day
[29:20] SPEAKER_00: and talking to people.
[29:21] SPEAKER_02: So I'm going to give you a clue and insight
[29:24] SPEAKER_02: on how to convert those early wins,
[29:30] SPEAKER_02: okay, ready?
[29:34] SPEAKER_02: So the first example with a teacher that believes
[29:39] SPEAKER_02: that we need another, we need a way to connect,
[29:43] SPEAKER_02: get kids off their screen and connect them to nature.
[29:48] SPEAKER_02: So I'm going to go back to who you want to serve.
[29:50] SPEAKER_02: Do you think that there are any women entrepreneurs
[29:57] SPEAKER_01: who,
[30:00] SPEAKER_02: part of their roadblock is perhaps balancing work
[30:05] SPEAKER_02: and family and they have a little bit of guilt
[30:09] SPEAKER_02: or uncertainty of how to impart a connection
[30:15] SPEAKER_02: with nature to their children.
[30:17] SPEAKER_02: Do you think that there might be some women entrepreneurs?
[30:23] SPEAKER_00: Oh, 100%
[30:24] SPEAKER_00: I would have that problem.
[30:25] SPEAKER_02: Yeah, right?
[30:27] SPEAKER_00: Can you be coming off her?
[30:29] SPEAKER_00: Yeah, interesting.
[30:30] SPEAKER_00: Yeah, yeah.
[30:32] SPEAKER_02: Can you make them an offer?
[30:33] SPEAKER_00: I can.
[30:35] SPEAKER_02: What would you offer them?
[30:37] SPEAKER_00: I would offer them the support when they're doing
[30:42] SPEAKER_00: what they need to be doing to support their family
[30:44] SPEAKER_00: that I take the time to connect with their children
[30:47] SPEAKER_00: and show them this life that's there.
[30:51] SPEAKER_02: And what does that look like?
[30:53] SPEAKER_00: Really simplified ideas to have my class force.
[30:56] SPEAKER_00: I can take my van up and my kayaks and grab them off
[30:59] SPEAKER_00: for school and I take them.
[31:00] SPEAKER_00: I'm just going into inner safe waters.
[31:03] SPEAKER_00: Very calm, Bayes and we go out for a couple of hours
[31:05] SPEAKER_00: and we connect is a chance to talk about things
[31:08] SPEAKER_00: that are going on.
[31:09] SPEAKER_00: I show them some neat stuff.
[31:11] SPEAKER_00: They go, wow, like I took my daughter and one of her friends
[31:15] SPEAKER_00: and this is what I was doing with them in the summer.
[31:17] SPEAKER_00: But I saw them turn back into little children
[31:19] SPEAKER_00: just like I think of the starfish.
[31:22] SPEAKER_00: And now they were open.
[31:24] SPEAKER_00: The screens were gone.
[31:25] SPEAKER_00: They were open and all of a sudden
[31:26] SPEAKER_00: the connection was happening.
[31:28] SPEAKER_02: Okay, and how many people can you accommodate at one time?
[31:31] SPEAKER_00: Right now I take five people out.
[31:34] SPEAKER_02: Okay, so maximum five.
[31:37] SPEAKER_02: So anybody that wants to connect with Karen
[31:41] SPEAKER_02: for a group setting of five people,
[31:46] SPEAKER_02: moms and children.
[31:49] SPEAKER_02: Okay, in this community on a kayaking adventure
[31:53] SPEAKER_02: for a half day or full day, got Karen's email.
[31:57] SPEAKER_02: Karen at gmail.com.
[32:00] SPEAKER_02: Right.
[32:00] SPEAKER_02: If you want private session, totally available,
[32:06] SPEAKER_02: and perhaps, yeah.
[32:09] SPEAKER_02: Yeah.
[32:11] SPEAKER_02: Yeah.
[32:12] SPEAKER_02: There's your first offer.
[32:14] SPEAKER_02: Easy.
[32:15] SPEAKER_02: How do you need to go back to what is the problem
[32:19] SPEAKER_02: that they have?
[32:20] SPEAKER_02: Yeah.
[32:21] SPEAKER_02: Right, that they don't want.
[32:22] SPEAKER_02: And what is the solution that they want,
[32:25] SPEAKER_02: but they don't have?
[32:26] SPEAKER_02: Right.
[32:27] SPEAKER_02: I see it.
[32:27] SPEAKER_02: Karen, I want to salute your bravery by the way
[32:30] SPEAKER_02: or just more of a instead of a swarm fuzzy hug
[32:35] SPEAKER_02: to do this strategy session live.
[32:37] SPEAKER_02: It's so fun, Nange.
[32:39] Speaker UNKNOWN: 
[32:40] SPEAKER_02: You're really good.
[32:40] SPEAKER_02: The question is do you feel clearer
[32:45] SPEAKER_02: in either the process of uncovering your purpose?
[32:49] SPEAKER_02: Or are you do feel like, wow, like I'm energized
[32:53] SPEAKER_02: and I feel clearer to my purpose?
[32:55] SPEAKER_00: So can I say like a thousand percent?
[32:58] SPEAKER_00: Like the clarity piece and how to define this?
[33:01] SPEAKER_00: Like I've been very much struggling with that
[33:04] SPEAKER_00: and the ease with which you have managed
[33:06] SPEAKER_00: to define so many variables for me
[33:09] SPEAKER_00: in such a short period of time is amazing.
[33:12] SPEAKER_00: Yeah.
[33:13] SPEAKER_00: It's amazing.
[33:14] SPEAKER_00: Yeah.
[33:15] SPEAKER_00: You have a gift.
[33:16] SPEAKER_00: And thank you for blessing me with it today.
[33:19] SPEAKER_00: Yeah.
[33:20] SPEAKER_02: Karen, thank you so much for your time.
[33:22] SPEAKER_00: Thanks, Nange.